51 minutes | Jul 19, 2021

Age of Indiependence: Internet Leads: Creating Quality Relationships in the Digital Space

In this episode of the Age of Indiependence podcast, host Katlyn Eggar interviews Justin Marks, Co-Founder and President of Quotehound. Justin discusses how leads can provide a consistent flow of predictable opportunities, but your agency might not be ready just yet. Find out what to have in place first so you can avoid common pitfalls and maximize your investment. 

Episode Highlights:

  •  Justin explains his background in the digital marketing space. (1:40)
  •  Justin details the daily conversations he has about data analytics and algorithms. (5:00)
  •  What kind of agencies does Justin primarily work with? (5:58)
  •  Justin talks about the consumer experience and importance of lead management. (10:46)
  •  How does Justin handle serving clients in different niches? (13:10)
  •  What are some common pitfalls when it comes to leads? (15:50)
  •  Justin shares his advice on how to create successful sales processes. (20:19)
  •  Justin discusses what your focus should be during the follow up processes. (26:52)
  •  How do you build a great team culture? (37:02)
  • Justin explains why you shouldn’t put all your eggs in one basket when it comes to new business. (41:38)

Key Quotes:

  • “I think it's important to put yourself in the consumer experience as well. When they're going online, they're going to a website, and they're giving all this information about them. One of the important things I like to share with agency owners is... when you do get that person on the phone, be friendly.” - Justin Marks
  •  “I think some of the other things that are very important is picking a CRM that your team has full belief in. There are more CRMs out there than I have fingers and toes and my opinion on CRM is...it's very simple. Find a CRM that your team uses. It creates efficiency, and has great follow up processes.” - Justin Marks
  •  “If you're able to write two policies versus one, you know the economics are going to be greater. So, it allows you then to take that money, reinvest into more marketing to ensure that you keep that engine running, and to ensure that you're growing the right type of clients that are good for the business, and good for the consumers as well.” - Justin Marks

Resources Mentioned:

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