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21 minutes | Aug 16, 2018
09: Yes or No to Dermal Filler Cannulas
Two questions I’m asked on a regular basis are which fillers I use and why I don’t use cannulas. When cannulas were first introduced, they were marketed as being safer to use for injecting filler and decreasing bruising downtime. In this episode, I’m explaining exactly why I feel the opposite of that is true. Also in this episode, we discuss a brief history of fillers, why I use the type of filler I do, how we guide patients on what is best for them when they come in thinking they already know what they need thanks to a basic internet search, what you need to know and consider before taking on patients who come to you because they’re unhappy with the injection they’ve received at another practice and they want you to fix it, and more! To learn more, visit the show notes.
18 minutes | Aug 2, 2018
08: Managing Body Dysmorphia
Body Dysmorphia is a very real, and often overlooked disorder that all cosmetic practitioners need to be aware of. It’s not incredibly common, but it does exist and it’s something should know how to recognize. That’s why, in this episode, we’re breaking down the warning signs of body dysmorphia, discussing a questionnaire that can help you asses a potential patient for body dysmorphia, explaining how the CCAPP method we created in our practice can also help you recognize body dysmorphia in your patients, and why having body dysmorphia doesn’t necessarily mean to have to turn the patient away. To learn more, visit the show notes.
17 minutes | Jul 19, 2018
07: How to Start or Continue a Cosmetic Practice
I frequently get asked how to start a cosmetic practice by all kinds of practitioners. Most of them have difficulty deciding which procedures to start offering first or figuring out how they can incorporate cosmetic procedures in their already existing non-cosmetic practice. I honestly could write an entire book about these topics, but I’ll spare you. Instead, I’m going to cover the main points of what you need to consider when deciding whether you want to begin offering cosmetic procedures; either in a brand new cosmetic practice, or in your already existing practice. In this episode, I’ll explain what my top down/bottom up method is and how you can use it to determine which service(s) to begin offering first, why your support staff needs to be trained on the new services you’ll be offering and be able to provide concierge-level services, the importance of receiving training for the new procedures regardless of whether or not you have previous cosmetic experience, how you need to change the way you look at your daily schedule and your overall appointments, why you shouldn’t hand-off a procedure to someone else in your practice if you don’t know how to do it yourself, and so much more! To learn more, visit the show notes.
20 minutes | Jul 5, 2018
06: The Lifetime Value of a Customer
We do everything in our practice with the patient in mind. It’s our goal to make each patient feel as if they’re our only patient. We go out of our way to make their experience is a positive one they’ll never forget. Some of the things we do may seem like common sense, but it’s amazing to see often they aren’t being implemented in other practices. We want every patient to be a patient for life and, if that’s your goal as well, take a listen to this episode to hear exactly what we do to ensure our patients keep coming back. In this episode, we’re explaining the importance of developing a comprehensive treatment plan from the very beginning, why you need to have a willingness to refer your patients out for services you don’t perform, the value of providing VIP experiences to your patients, how pre and post-procedure treatment is equally as important as the procedure itself, the number one thing we do to keep our patients coming back, and so much more! To learn more, visit the show notes.
12 minutes | Jun 21, 2018
05: The Importance of Medical Grade Skincare
This week, we’re talking about a topic that not enough people pay attention to, but that has a huge impact on looking young and having great skin: medical-grade skincare. One of our main responsibilities as medical practitioners is to evaluate the whole patient and remember there is no one-size-fits-all approach when it comes to skincare. When we take a step back and do that, we can build better trust and a deeper relationship with our patients and be able to recommend better solutions to achieve their goals. In this episode, we talk about what qualifies as medical-grade skincare, the truth about over-the-counter skincare products, why skincare has to be a 50/50 process, how to approach patients who don’t want to switch from their over-the-counter products, common excuses for why patients skip their at-home skincare routine, the importance of educating your patients on medical-grade skincare, why pre-care and post-care are so critical, and so much more! To learn more, visit the show notes.
19 minutes | Jun 7, 2018
04: Myths of BOTOX®
This week, we're talking about a topic that comes up in the practice literally every single day ... BOTOX®. There are a lot of misconceptions around BOTOX® due to the fact that practitioners aren’t taking the time to properly educate their patients about it and we want to help change that. In this episode, we cover whether or not BOTOX® truly “paralyzes” the face and why you should never use that word, the importance of being conservative when it comes to BOTOX®, why BOTOX® can’t be used to give volume to lips, the three reasons BOTOX® is safe to use, what happens to the skin if BOTOX® treatment is stopped, the typical length of effectiveness for a BOTOX® treatment, the main mistake patients new to BOTOX® make in the beginning, whether or not BOTOX® injections are painful for most patients, how to prevent bruising at the injection sites, the ideal time to begin BOTOX® treatment, and more! To learn more, visit the show notes.
17 minutes | May 31, 2018
03: Patient Consultation
One of the main aspects of our practice that we're especially proud of is our patient consultation process. We believe it's a critical part of our success and a major factor in what makes our patients decide to keep coming back to us time and time again. That's exactly why, in this episode, we're breaking down our entire patient consultation process from start to finish. We also touch on why you should be spending at least 30-60 minutes with your patients during their consultation, why we don't do consults in our exam rooms, the importance of educating and empowering your staff to confidently handle most aspects of the patient consultation process, and so much more! To learn more, visit the show notes.
15 minutes | May 24, 2018
02: Assessing the Face for Fillers
We’ve all seen those patients who, while we don’t want to say they look bad, it’s clear the procedures they’ve had done weren’t the most appropriate procedure for them. We want to make sure those patients, aren’t yours. In this episode, Dr. Seiler talks about why you need give your patients a mirror and have them physically show you their concerns and the result they’re expecting, why you need to truly understand your fillers, why BOTOX® isn’t always the answer, the difference between using a filler for volume replacement and using a filler for lifting the face, why you need to make sure you’re looking at your patient’s profile when assessing their face, and so much more! To learn more, visit the show notes.
9 minutes | May 24, 2018
01:Seeing the Face as a Mattress
You’ll soon realize Dr. Seiler has a lot of very interesting analogies he uses when he talks about what he does day in and day out. In fact, in this first official episode of the Aesthetically Speaking podcast, Dr. Seiler breaks down one of his favorite analogies that we believe you’ll find incredibly useful in your own practice. In the episode, Dr. Seiler explains what he means when he says you should look at the face like a mattress, the three different ways you can use this analogy in your own practice, how to educate your patients so they can be less fearful and more empowered, and more. To learn more, visit the show notes.
6 minutes | May 15, 2018
00: Welcome to the Aesthetically Speaking Podcast
Giving patients the best outcomes while staying a leader in the industry is a goal all physicians strive to achieve. The problem, there hasn't been a central community where you could learn, ask questions, and network with others. The Aesthetically Speaking Podcast is designed to provide information and education to physicians and practitioners of cosmetic and laser non-surgical and non-invasive procedures. Let's meet your hosts... Dr. Warren Seiler has been in private practice for more than 10 years in Birmingham, Alabama. His aesthetics center, Seiler Skin, solely specializes in cosmetic laser and injectable treatments. Dr. Seiler’s passion for these procedures led him to become a trainer and educator, and he has trained and examined practitioners in 11 countries in laser, injection and aesthetic procedures. He currently trains practitioners for Allergan—the maker of Botox, the Juvederm family of fillers, SkinMedica, Kybella and Latisse—and is one of the few expert trainers in the world for the popular Vampire® procedures. Adina Barnett is a Licensed Medical Aesthetician and Aesthetics Manager at Seiler Skin. She has her license in Cosmetology, specializing in Aesthetics. She is certified and trained in Skin Peels & Wound Management, Hyper- and Hypo- Pigmentation Management and Camouflage Make-up. Adina performs laser hair removal, Vampire Facials, Q-switch ND:YAG laser treatments, Exilis, HydraFacials, chemical peels and Dermaplane. Adina consults regularly with patients on Seiler Skin’s full line of medical-grade skincare products to help develop highly customized skin care regimens. Lastly, she is an integral part of Dr. Seiler’s training company, which helps physicians and practitioners advance their skills in aesthetic procedures. In this special introduction to the Aesthetically Speaking podcast, you'll get to know your host a little better, find out what his "why" is, and what you'll get out of this podcast. To learn more, visit the show notes.
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