EP 14: The Influencer Mind, and How to Attract Attention
Want to be an influencer in your industry? Think a book will help you open doors? Then you want to listen to this first. Max has a motto, it would have to be, “I’ll be funny.” After all, his career as a writer started as a lark. But what he discovered almost serendipitously about influence has become more powerful than even a platform for his ideas. Max has gone from the celebrity, uber-gonzo, ultra-outrageous writer to the founder of Scribe Media, which provides writing, marketing and publishing services to aspiring authors. In his journey, Max has effectively unlocked the mysteries associated with celebrity influencer status and systematized the process for generating attention. Today his company is helping organizations and individuals build audiences for business or cause.