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26 minutes | Jul 10, 2020
EP 26: Selling Experiences with Scott Poposki
Michael Levin interviews Scott Poposki, the author of ‘Camera Focus: What Photography Teaches About Business, Life, and Success’. Scott created a very successful business around photography and marketing. In this podcast, he shared a lot of ideas and practices about hyper-focusing, measuring back, and most importantly, selling experiences. In this episode, “You will create a great experience and that's what people want. Enjoy of an experience that we're delivering.” – Scott Poposki Have that such hyper-focus and understanding that measure back Be confident and make a difference Offer something unique Create a great experience for people Let people share and broadcast their experience Contact Scott Poposki - Website: www.camerafocus.com or www.photosinaminute.com Michael Levin is a versatile and talented columnist, author, distance runner, and musical performer who has ghostwritten more than 700 books ranging from finance and entrepreneurship to health care and technology.
26 minutes | Jul 10, 2020
EP 25: Michael Levin Interviews Jane Atkinson
Jane Atkinson is the author of four best seller books including ‘The Wealthy Speaker 2.0’, ‘The Epic Keynote’, and ‘The Wealthy Speaker Daily Success Planner’. She’s also one of the top business managers for speakers establishing the famous, ‘Wealth Speaker University’. In this podcast, she shared a lot of tips and advice for emerging speakers and for people who are just getting started. In this episode, “You stand in front of 500 people, and now you're having richer, deeper conversations with a lot of people who may then want to use your services.” – Jane Atkinson Explore the benefits of becoming a speaker Have richer and deeper conversations with people Have a clear path and process Develop your selling superpower Go out and make your own opportunities Contact Jane Atkinson - Website: www.speakerlauncher.com Michael Levin is a versatile and talented columnist, author, distance runner, and musical performer who has ghostwritten more than 700 books ranging from finance and entrepreneurship to health care and technology.
33 minutes | Jul 10, 2020
Ep 24: Role of Advertisers and Marketers with Joe Marich
Michael Levin and Joe Marich highlight the importance of hiring marketers and advertisers. Joe Marich, one of the top publicists in the media industry and Marich Media Inc., shared a lot of best practices and current challenges present in the marketing and business world. In this episode, “You need somebody, a professional, to help you get your message out about your product or service because you might not know what you're doing.” – Joe Marich Have a good topic of interest for your desired content Consider a local angle Have a clear message, it cannot be self-serving Make sure to have three major points Invest in hiring good advertisers and marketers Contact Joe Marich - Email: email@example.com Website: www.marichmedia.com Michael Levin is a versatile and talented columnist, author, distance runner, and musical performer who has ghostwritten more than 700 books ranging from finance and entrepreneurship to health care and technology.
31 minutes | Jul 10, 2020
EP 23: Michael Levin Interviews Richard Manders
Michael Levin and Richard Manders had an insightful discussion on different current marketing strategies. With his background as a co-founder of Freescale Coaching Systems, Richard shared innovative and relevant practices based on actual experiences and various sources. He also gave a lot of pointers for those who are new to business. In this episode, “I think the first part of the marketing question is being really clear about who the core customer is, and what is the value you're bringing to them.” – Richard Manders Seek guidance Build a good structure for your business Be clear about your core customers and the value you will be providing Learn from the experiences of other experts in the field Contact Richard - Website: www.freescalecoaching.com Michael Levin is a versatile and talented columnist, author, distance runner, and musical performer who has ghostwritten more than 700 books ranging from finance and entrepreneurship to health care and technology.
30 minutes | Jul 10, 2020
EP 22: Beauty of Analytics with Gary Kadi
Michael Levin interviewed the Founder and CEO of NextLevel Practice, Gary Kadi. Gary Kadi shared a lot of his best and most relevant practices in his business. He highlighted the beauty of analytics as a very helpful tool in scaling and maintaining possible trends and issues in business. “Adopt the new methodology because if not, you're going to stay archaic, and if you don't communicate the way millennials want to be communicated to, you're not going to adopt new patients and certainly not adopt new team members.” – Gary Kadi Adopt new methodologies Learn from scaling moments Know and analyze your marketplace Be known, own, and be great at one thing Invest in business analytics Crucial takeaways: Learn from consultants and adopt new innovations. With the help of consultants and new practices, you would be able to scale. Learn from these scaling moments. According to Gary, you must adopt the new methodology to effectively communicate with new clients and new team members. Create happy teams that implement sustainable results. For your business to stand out, you have to be known, and be great at one thing. It can streamline and focus your marketing. You can greatly benefit from analytics. This would help you predict and examine possible trends and issues in your business. Contact Gary - Email: firstname.lastname@example.org Website: www.nextlevelpractice.com Michael Levin is a versatile and talented columnist, author, distance runner, and musical performer who has ghostwritten more than 700 books ranging from finance and entrepreneurship to health care and technology.
25 minutes | Jul 10, 2020
EP 21: Michael Levin Interviews Sara Stratton
“Getting those positive reviews and driving people to your Amazon (online) page is really where you as an author will see the most success, to begin with.” – Sara Stratton Aim for POSITIVE REVIEWS Choose and expand your MARKET Producing a book requires both PROFESSIONAL and PERSONAL processes Use your product as your BUSINESS CARD In this episode, Start your business by getting the clients’ positive reviews. From there, you must work on maintenance. Sara Stratton recommends focusing on a market you already know. They can be your friends, your family, your neighbor, your colleagues, or anyone you can talk to. You can get them to Amazon and ask them to leave an honest nonpaid review. Don't be shy. Post on various social media sites, find a group, find a hashtag, and hashtag your product. You can use your book or your product as sort of like a business card. Send the book out to your prospective clients, and show them who you are, and what your business is all about. Producing a book requires both professional and personal processes. Treat the process as a creative practice and make it a bit personal so you would effectively get your message across. Sara's story is inspirational. It also serves as a useful blueprint for anyone with a message or knowledge who wants to share it but doesn’t know where to start. [Sara Stratton www.redwooddigitalpublishing.com Phone: (949) 829-BOOK (2665) Instagram: redwoodpublishing] Michael Levin is a versatile and talented columnist, author, distance runner, and musical performer who has ghostwritten more than 700 books ranging from finance and entrepreneurship to health care and technology.
29 minutes | Sep 16, 2019
EP 20: America's # 1 Business Consultant Tells All
Wealth is not money. Money is simply the fuel. Wealth is discretionary time. The ability to do what you want, when you want is real wealth. In this podcast, Alan enumerates on diverse tips and strategies that can be used to kick start your own journey as an advisor: In order to stand out, you should become a contrarian and someone who is provocative. You should be able to suggest preferred methods of doing a certain thing. This means that you should not stop thinking of something new. People trust their peers and peer references more than the most common ways to utilize a certain service. Aim for referrals. Do not conform to what is easy and usual, like common forms of advertisement. Organizing your time and yourself can lead to better productivity and a good number of accomplishments. Identify your clients thoroughly. Worst clients keep complaining and best clients give you the benefit of the doubt, which supports the idea that customers aren’t always right. Work on your skills – specifically writing and speaking. These are crucial productive skills in getting your message and service across. Perfection can be the enemy of excellence. You should always give your best and know that there are chances to fail. If this happens, you must have the resilience to bounce back. Do not make unguaranteed promises. Do your best to help your client achieve reasonable goals and objectives. Alan Weiss is a renowned consultant, speaker, and author. His consulting firm, Summit Consulting Group, Inc. has clients of over 500 leading organizations. He is an inductee into the Professional Speaking Hall of Fame® and the concurrent recipient of the National Speakers Association Council of Peers Award of Excellence, representing the top 1% of professional speakers in the world. Michael Levin is a versatile and talented columnist, author, distance runner, and musical performer who has ghostwritten more than 700 books ranging from finance and entrepreneurship to health care and technology.
29 minutes | Sep 16, 2019
EP 19: The Speaker's Platform -- Getting Fun and Lucrative Gigs
In this podcast, we discuss: Guidelines for TEDx Talk TEDx Talk subject - Parenting is a Breakthrough, not a Break from your career. Saying yes to the right questions to secure TEDx Talk Experience as a speaker as a pre-requisite to giving a TEDx Talk The popularity of TEDx Talks, even though they are non-paid. TEDx talks selected for placement on TED.com website Criteria for moving from TEDx to TED talks Process of building a speaking career to supplant or replace income. How a Speaker's Bureau works, along with advantages and process. Coaching individuals on topic selection, writing and delivering a speech Bea Wray has dazzled audiences for 20 years speaking about entrepreneurship, leadership, and women in business. Although she has been taught by the best minds in academics and business at Harvard Business School, motherhood was what really taught Bea how to negotiate, communicate in the business world, think on her feet and adapt to ever-changing circumstances. Raising three kids is undoubtedly the best training for understanding what it takes to succeed and thrive in the entrepreneurial universe. Those lessons traveled directly from the playroom to the boardroom. Michael Levin is a versatile and talented columnist, author, distance runner, and musical performer who has ghostwritten more than 700 books ranging from finance and entrepreneurship to health care and technology.
40 minutes | Sep 16, 2019
EP 18: Inside Digital Marketing, and What Makes People Do What They Do
For a change of pace, Michael puts Jeremiah Desmarais in the hot seat to talk about digital marketing. Jeremiah doesn’t disappoint and gives away tips you can start using immediately. In this episode, Jeremiah takes you inside the world of Advisorist and helps jumpstart your digital marketing efforts: The single, most accountable way to grow your business. EASY SOLUTION to keep your digital marketing and social selling efforts within regulatory compliance. This one thing is maybe the most effective (and easy) way to post on LinkedIn. How to make a POWERFUL, PERSONAL and PROFESSIONAL first impression with your new social connections and followers. Are you giving your social connections a good enough reason to initiate a relationship with you? Referrals vs. digital marketing; where should you put your effort. The inside scoop on how to move a prospect from CONNECTION to RELATIONSHIP to CLIENT. Your most consistently producing strategy for growing business. Jeremiah Desmarais is an acclaimed digital marketer. He is the CEO of Advisorist, author of Shift: Digital Marketing Secrets of Insurance Agents and Financial Advisor, and a popular TED Talk speaker. When it comes to marketing, Jeremiah practices what he teaches. He builds his own business using the same tools and strategies he shares with others. So you know that the strategies and techniques presented are up-to-date and well-proven. Jeremiah, like so many of our podcast interviewees, talks about consistent persistence. Now you’ll discover how it pays off in your business. Michael Levin is a versatile and talented columnist, author, distance runner, and musical performer who has ghostwritten more than 700 books ranging from finance and entrepreneurship to health care and technology.
31 minutes | Sep 16, 2019
EP 17: Strategies to Combat Financial Illiteracy within the Sound of Your Voice
Jim Silbernagel is more than a certified financial planner and insurance agent; he’s also a fighter. He is fighting to raise the financial literacy of people within the sound of his voice. In this episode, Jim shares his ideas on diversification, collaboration and communication: How do you approach business: transactional or holistically? And why it may matter. A strategic collaboration that gives advisors a role in estate planning. Why your competition may be getting your business, and what you can do about it. Understanding the power and potential in family financial meetings. The BIGGEST MISTAKE most advisors make may cause you to leave money on the table. Should you leverage a turnkey communication vehicle or start your own podcast from scratch? The POWER OF FORESIGHT: Why it matters, how you can acquire it. Should you specialize or diversify your practice? The app you should be leveraging to book more meetings. In the process of educating his audiences on financial topics, Jim Silbernagel is getting the word out about who he is and what he does. His vehicle is called Real Wealth Media. If you have aspirations for reaching your audience, your market, to help raise their financial literacy and promote your practice, Jim shares advice to get you started. Jim takes a very practical and common-sense approach to building a practice. His innovative strategies may help you find new ways to grow your own business.
35 minutes | Sep 16, 2019
EP 16: Build a Platform Organically to Share Your Message, the Sky's the Limit
Today Meridith Alexander is a best-selling author and top female motivational speaker. But that wasn’t always the case. In fact, she was terrified of public speaking. But one terrible event changed everything. In this episode, Meridith shares her story and some of the resources that helped her along the way: Are you dodging boulders or using them to take charge and become bolder? It’s possible to find your greatest calling in your darkest moment. Create a personal empowerment system and write your life masterpiece. Discover resources you can use to build your brand, gain media coverage and raise your Social Selling Index. What does it mean to mimic the best? ONE technique you can use to influence influencers. The BIGGEST MISTAKE you can make when trying to find your audience. Her story is inspirational. It also serves as a useful blueprint for anyone with a message or knowledge who wants to share it but doesn’t know where to start. Meridith Alexander built her platform from scratch with persistence not money. In other words, she built her public platform organically. And so you can you. All it takes is a deliberate mindset. Michael Levin is a versatile and talented columnist, author, distance runner, and musical performer who has ghostwritten more than 700 books ranging from finance and entrepreneurship to health care and technology.
26 minutes | Sep 16, 2019
EP 15: Advisor Recruiting Secrets and how to Sell $91,768,483 in Voluntary Benefit Premiums
Growing Your Practice: Adam Maggio’s Secrets To Starting From Zero, Recruiting Advisors, And Absolutely Crushing It In this episode, Adam shoots from the hip about: His philosophy of "data not drama" saved him time and unnecessary stress...and showed him precisely what needed improvement in his business. What Adam focused his time on for the best learning (Hint: it wasn't attending training!) The Power of...firing your clients? How to flip the script when meeting with vendors...and coming away with more business Adam's 4 Keys to constant improvement Why social media is so vital today (and a KILLER LinkedIn tip for booking quick appointments!) Why prospective companies won't be able to refuse "The Mafia Offer" Aside from Adam's massive success, he's committed to giving back, both to fellow advisors as well as the local community itself. He saw his agency go literally underwater during Hurricane Sandy. But his drive brought him right back to the top. Adam Maggio, CEO of Enrollmynt, began selling supplemental insurance for AFLAC at age 21. Within 3 years, he had placed 8th in production among over 68,000 reps. After becoming a District Manager, he was named Rookie Manager Of The Year. He's personally enrolled over $5 million in personal benefits premiums.
30 minutes | Sep 16, 2019
EP 14: The Influencer Mind, and How to Attract Attention
Want to be an influencer in your industry? Think a book will help you open doors? Then you want to listen to this first. Max has a motto, it would have to be, “I’ll be funny.” After all, his career as a writer started as a lark. But what he discovered almost serendipitously about influence has become more powerful than even a platform for his ideas. Max has gone from the celebrity, uber-gonzo, ultra-outrageous writer to the founder of Scribe Media, which provides writing, marketing and publishing services to aspiring authors. In his journey, Max has effectively unlocked the mysteries associated with celebrity influencer status and systematized the process for generating attention. Today his company is helping organizations and individuals build audiences for business or cause.
30 minutes | Sep 16, 2019
EP 13: Seeing Addiction Through the Eyes of a Sober Man
Alcohol. Drugs. Sex. Food. Money. Addiction is all around us. Sometimes it’s in our family. Sometimes it lies within us. And yet it can take years to seek help, and in some cases never. Why? In this episode, Michael takes us inside the addict’s challenging journey—from hitting bottom to recovery: Understanding the impact and effect of addiction on loved ones. The ONE question that only addicts and alcoholics ever ask. The hardest challenge in breaking through the addition and opening oneself up to recovery. Is F.I.N.E a call for help? Exposing the powerful relationship that alcoholics and addicts have with their addiction. Discover the powerful technique for making better decisions and previewing consequences. “I burned my life to the ground before I got there,” admits Michael Graubart (not his real name). In this gripping interview, Michael helps us understand addiction through the story of his 27-year journey of sobriety—from Al Anon to clarity to AA. Using his talents as author and songwriter, Michael brings to life the cold reality, the raw, personal consequences of addition. He is the New York Times bestselling author of Sober Dad: The Manual for Perfectly Imperfect Parenting, and his fourth book, Morning Coffee, was just published.
32 minutes | Sep 16, 2019
EP 12: What Your Financial Seminar Attendees Really Want to Buy
If you do financial seminars, you probably know Frank Maselli. If you don’t, you’re in for a treat. Frank’s philosophy is simple (and sound): Give people your value and wisdom, share as much of your energy as possible, and they will track you down to do business. But before you can help solve people’s financial needs, you need to get them into the boat. And for that to happen, he first connects with them emotionally. In this episode, Frank shows us why he is among the best in our industry: Discover the ONE and ONLY product you ever need to sell. How to lead off with a Power Opening and keep the engagement high throughout. Why humor can be a tricky tool in your presentational arsenal, and the SIMPLE STRATEGY to make it work. Make an intuitive connection with your audience that translates into business. Discover the visual tool that works with audiences every time. The one phone app Frank relies on for business. Frank Maselli has spent the last 35 years in the financial services industry. Today he’s an author, industry consultant and highly sought-after speaker. But what pleases him most is giving back to the profession he loves. To date, he’s coached and trained literally tens of thousands of top financial advisors.
29 minutes | Sep 16, 2019
EP 11: Embrace your Life with a Survivor’s Attitude and Thrive
We all carry baggage--personal challenges, problems, and pain. But when disaster reduces our existence to a basic struggle to survive, we gain a new perspective on our issues and what really matters most. In this episode, Dean shares his inspirational philosophy: How to be your best most AUTHENTIC self. Make your own destiny; what you can do when you wake with a positive mindset. The lessons of survivor that translate into resilience and fearlessness—and how to put them to work. It is important to understand that every client, every person has a story; I want to know that story so I can provide the greatest possible help. Establish an equal footing with people that that translates into stronger relationships. The importance of emerging from traumatic tests as survivors and not victims. Be rich within yourself. Dean Murinik—South African financial planner and business organizational speaker—surviving one of the worst tsunamis in recent history reduced his life to the most basic common denominator. It is “no time or space for egos,” he explains, “we are all on an equal footing.”
56 minutes | Jun 16, 2019
EP 10: 5 Steps To More Seminar Sales With Karl Wolf
With a batting average of about 70%, Karl Wolf is an expert at generating new sales and clients with seminars. Here’s his outline for seminar success. Karl Wolf shares expert seminar success tips directly from the front lines, including: Why your seminar ISN’T about selling your product, and what to sell instead How to manage unruly attendees in a way that BUILDS relationships, instead of ending them The ONLY metric you need to measure seminar success Why you SHOULDN’T buy dinner for your audience, and what to focus on instead How the room set-up can make or break your seminar A SIMPLE “two-part” seminar technique that skyrockets conversions Why, and what, you need to GIVE attendees for better follow-up conversions The KEY role email plays in long-term sales conversions from seminars The ONE thing you need to understand to keep high ratios all year round How to give yourself a 75% chance to close at every follow up appointment One simple story you can swipe to sell more annuities How to EASILY compete with the Big Boys in the financial markets Karl Wolf is the founder of Atlantic Asset Management, and one of the most successful and talented speakers in the industry. He holds more than 50 workshops a year and regularly enjoys 70% conversion rates for new appointment generation - directly from his seminars.
27 minutes | Jun 16, 2019
EP 9: How To Write An Authority Generating Book That Sells With Tom Ziglar
In line with Ziglar legacy, business success all comes down to a few foundational principles and values. Here’s the path to winning sales and marketing, according to Tom Ziglar, on this episode of "All Eyes on You" with host Michael Levin. In this episode Tom Ziglar shares: Where to start when you’re overwhelmed by all the noisy inputs to get CLARITY The UNIQUE sales approach at the root of Ziglar’s success A twist on the sales relationships that creates TRUST and enthusiasm in your prospects How to navigate and grow a legacy brand in a way both contemporary and AUTHENTIC The one CRITICAL aspect of business success robots can never replace A simple, secret way to write a WINNING book, build your authority, and open new doors to success The BIG BENEFIT of having direct conversation with your audience and prospects, beyond sales Tom Ziglar is an author, speaker and podcaster as well as CEO of Ziglar, Inc - founded by his father, legendary sales expert Zig Ziglar. He co-wrote with Zig Ziglar ‘Born To Win’ and just released the brand new book, ‘Choose To Win’, which carries on the famous Ziglar philosophy: “You can have everything in life you want, if you will just help enough other people get what they want.”
41 minutes | Jun 16, 2019
EP 8: How To Replace The Constant Prospect Chase With Bill Cates
The oldest and most reliable business building method isn’t dead - it’s just in disrepair. Bill Cates, The Referral Coach, teaches you how to rebuild and maintain a solid referral engine for constant growth without the endless chase. Bill Cates is the undisputed industry expert on how to get more and better referral business as a financial advisor or insurance agent. He’s been featured on many prestigious outlets, including the Wall Street Journal, has published 3 widely loved and transformative books on building referral business, and has worked with top players in this sector, including Capital One and All State. Bill’s methods produce staggering growth results, as high as 60% in a single year, all without chasing down new, cold leads. In this episode Bill will share the secrets you need to know if you want to stop chasing and start multiplying your best clients as well as your bottom line. You’ll discover: The oldest business growth strategy and why it continues to THRIVE and drive success How to ensure you’re building your business on the ONLY bedrock that guarantees referral success One word you should use to REPLACE “referral” for more success in your client conversations The email “handshake” technique for better, more genuine introductions How to overcome the fear holding you back near EFFORTLESSLY The one “W” you need to answer in all your client interactions for limitless referral opportunities with ease A simple hack to supercharge your referral efforts using ONE, specific social media The best business mantra for making the right decisions: O___ F____ H_____ B_____ The SINGLE thing you need to focus on to reset and accelerate your business growth
28 minutes | Jun 16, 2019
EP 7: The Secret Hidden In The Myths: How To Create Powerful Reach In Your Business With Michael Gerber
There is one missing piece almost all financial advisors and insurance agents overlook when trying to be seen and heard by their prospects. In this episode of "All Eyes on You" with host Michael Levin, you'll hear what Michael Gerber, whose voice has global, best-selling, thought-movement creating power, says it is. Here’s a quick look at what you’ll learn from Michael Levin and Michael Gerber in this episode: How to cut through the digital clutter to get all eyes on you The ONE fundamental thing you need to develop to stand out for your prospects The #1 tool for capturing and KEEPING attention in crowded markets The CRITICAL lesson all advisors and agents need to learn from musicians What the pursuit of extraordinary in your practice actually looks like The single thing you need to focus on BEFORE jumping on social medias to reach your prospects How to develop a voice your prospects feel is worth listening to The habit you can start building TODAY that will exponentially increase your reach and impact The one “W” everyone forgets that makes their communication efforts meaningless The fundamental work every advisor needs to do to see GENUINE success in their business Michael Gerber is the worldwide phenomenon and thought leader behind the ground-breaking “E-Myth” bestselling series of books. He is widely acknowledged as the World’s #1 Best Small Business Guru, and has helped millions of small business owners, entrepreneurs, and companies. Check out his “E-Myth” books specifically for Financial Advisors and Insurance Agents to rise above the ordinary and pursue the extraordinary in your practice today.
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