Nathan Barry, CEO of ConvertKit on Word of Mouth Marketing, Email, and Crowded Markets
Nathan Barry is the CEO and Founder of ConvertKit, an email marketing solution built specifically for the needs of professional content creators including bloggers, podcasters, online course creators, and more. He founded ConvertKit in Boise, Idaho in 2013 and has been growing the product ever since. Nathan’s initial background in UX and UI turned him into a writer when he published his first book on designing mobile applications. After dramatically exceeded his goals and expectations, he published another book on designing web applications and discovered the need for an email marketing solution specifically for publishers and digital content creators. The topics discussing in this episode include the effect of early direct sales on the rest of your marketing channels, why you shouldn’t fear crowded markets, and the importance of creating a best-in-class product.