Josh Haynam, CEO of Interact on Listening to Your Users During Acquisition
Josh Haynam is the co-founder of Interact Quiz Builder, a tool used by more than 30,000 businesses including The American Red Cross, Budweiser, and Forbes. It’s possible that he's seen more quizzes than the majority of all other marketers. Interact is a bootstrapped company launched in 2013 that has helped businesses bring in more than 5 million leads, the product is used by businesses to create quizzes, giveaways, and interactive polls. The topics discussed in this episode include quizzes as a means to create marketing personalization, how to let your audience talk about themselves, and why listening is essential to successful marketing automation.