Jordan Crawford, Founder at Scout on Postcard Marketing
Jordan Crawford is a Co-Founder and CEO of Scout, a company creating the next generation of podcast marketing by bringing all the benefits of digital advertising, targeting, and tracking to this previously analog channel. He also runs a Postcard Pros, a Facebook group for direct mail marketers. Scout launched out of Rocketship Labs in San Francisco. The product allows business owners and marketers to personalize postcards with a SaaS-style in-browser design tool and optimize their direct mail campaigns with built-in analytics. The topics discussed in this episode including how postcard marketing is now digital, why you must be succinct with your marketing copy, and the cyclical nature of marketing channels.