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Advertising Influencers: Conversations with Marketing Thought Leaders
27 minutes | 3 years ago
Paul Uhlir, CEO of Add3 on AdWords, Allocating Ad Spend, and Personalization
Paul Uhlir is a cofounder and the CEO of Add3, a digital marketing agency based in Seattle focused on driving conversions for clients in a number of different industries. Add3 offers an integrated, performance based-approach across multiple channels, including AdWords and SEM, Social Advertising, SEO, Amazon Marketing, and more. Prior to starting Add3, Paul worked in a number of other organizations including time in a sales role at an early search engine where he learned Digital Marketing. He also spent time working for an online dating company that was eventually sold to Match.com and founded Don’t Blink, an agency focused on the EdTech industry. The topics discussed in this episode include, the changing allocation of ad spend, how AdWords is finite, and why you should not over-personalize your marketing.
20 minutes | 3 years ago
Jeremy Wacksman, CMO of Zillow Group on Understanding Your Multiple User Personas
Jeremy Wacksman is the CMO of Zillow Group, an online real estate marketplace for renters, home buyers, homeowners, and realtors to find and share information about properties. Jeremy oversees marketing as well as product management and strategy for Zillow Group and its portfolio of brands within the real estate industry. Prior to joining Zillow, Jeremy drove marketing and product management for Microsoft’s Xbox LIVE and consumer mobile efforts, where he grew digital distribution for Xbox and led product strategy for a mobile incubation group. He also previously worked in product management and sales for Trilogy Software, a pioneer in ecommerce software. Jeremy is on the boards of directors for Rover.com and Room 77. Jeremy holds an M.B.A from the Kellogg Graduate School of Management at Northwestern and a B.S. in engineering from Purdue University. The topics discussed in this episode include obsessing about your persona, the two phases of retention, and how to not become paralyzed by your data.
32 minutes | 3 years ago
Rand Fishkin, Founder of Moz on Ethics, Public Policy, and The Future of SEO
Rand Fishkin, Founder of Moz on Ethics, Public Policy, and The Future of SEO by Instapage: The Most Powerful Landing Page Platform | Ander Frischer
30 minutes | 3 years ago
Jen Grant, CMO of Looker on The Importance of The Human Touch in Marketing
Jen Grant is the CMO at Looker, a leading business intelligence company, valued at $850 million as of March 2017. Prior to Looker, Jen spent the last 15 years building powerhouse brands from the ground-up. As the first executive marketing hire at Box, she oversaw its growth from a small “consumer back-up” start-up to an industry-leading enterprise content collaboration company used by the majority of the Fortune 500. After Box, Jen spent a few years advising Homebrew’s portfolio, on the board of directors of nonprofit K-12 Team, and led the rebranding of Elastic as CMO. Prior to Box, Grant spent 4 years at Google leading the Google Apps EDU, Gmail and Book Search marketing teams. The topics discussed in this episode include the importance of face to face opportunities, why the human touch is essential across you marketing channels, and knowing how to communicate the omni-channel nature of your marketing channels to business stakeholders.
24 minutes | 3 years ago
Dale Sperling, CMO of Stash on The Role of Education with Acquisition
Dale Sperling is the CMO of Stash, a consumer financial technology company that allows anyone with a mobile device and at least $5 to start investing immediately. Stash has acquired over half a million new users in 2017 with over 25k joining every week. In June of this year, the company raised a $40 million in Series D funding. Dale started her marketing career at AOL in Impact Marketing and Sales Development. She has also worked at the Walt Disney Internet Group and cofounded CreatorBox in 2014, a build-it-yourself toy experience for parents and children to do together. She has been with Stash running marketing since May 2015. The topics discussed in this episode include why self-reported attribution data is not always accurate, how video is becoming increasingly essential, and the importance of delivering ongoing education to your target users.
29 minutes | 4 years ago
Todd Saunders, CEO and Co-Founder of AdHawk on Managing Direct Response Advertising
Todd Saunders is the CEO at AdHawk, a digital advertising software that aggregates and optimizes digital ad data to take the complexity out of digital advertising. AdHawk is a graduate of Techstars Boulder in 2015. Before taking the startup plunge, Todd worked on the AdWords team at Google, where he helped high growth startups and small businesses with their digital advertising strategies. He is an expert at optimizing advertising accounts and improving ROI. Todd is also a contributor at Search Engine Land. The topics discussed in this episode include why you should hire a specialist to execute on your digital marketing, the additional, secondary benefits of direct response, and a discussion how voice search will affect the future of AdWords.
35 minutes | 4 years ago
Adam Lovallo, Co-Founder of Grow.co on Mobile Application Marketing
Adam Lovallo is a Co-Founder and the Editor in Chief of Grow.co, a publication dedicated to the growth of mobile applications. Adam and Grow.co is also responsible for putting on MAU, the world’s leading mobile acquisition and retention summit, hosted annually in Las Vegas. Previously Adam was the Head of Growth at Living Social, a social deals app, where he managed a 9-figure advertising budget and team of 15 other marketers. He is also the founder of Course Report, a online resource for individuals considering enrollment in coding, design, marketing, or other technology bootcamps. The topics discussed in this episode include the why marketing mobiles apps is so challenging, why in-app video ads work and are not necessarily intrusive, and the future of mobile micro-services within other mobile applications.
37 minutes | 4 years ago
Gina Gotthilf, VP of Growth and Marketing at Duolingo on Geography and Culture on Marketing
Gina Gotthilf is the VP of Growth and marketing at Duolingo, the most downloaded education app in the world. Duolingo is a language learning application that personalizes learning experiences for individual users. It has been downloaded over 170 million times. Prior to Duolingo, Gina worked in International Development for Tumblr, representing the company across Latin America. She also founded Global Ginga, a marketing agency focused on helping major U.S. brands grow in Latin American Markets. Gina has been featured as the keynote speaker at conferences around the world and has contributed to numerous publications throughout her career. She has even had the privilege of presenting to President Obama. The topics discussed in this episode include the impact of culture and geography on marketing, using gamification for acquisition and retention, and the intersection of intuition with data on marketing decisions.
28 minutes | 4 years ago
Lou Severine, CEO of NYIAX on Transparency in Programatic Advertising
Lou Severine is an executive with over 20 years of experience in digital media and advertising technology. Currently, Lou is serving as CEO of NYIAX, a revolutionary programmatic advertising platform developed in partnership with Nasdaq. NYIAX combines financial trading and advertising technology in one platform to enable publishers and advertisers to buy, sell and re-trade premium advertising inventory as financial inventory. As the first and only trusted, transparent future inventory marketplace, NYIAX allows both publishers and advertisers to increase ROI and reduce costs. Lou has more than 20 years in digital media technology and advertising. He was most recently CRO of Phluid Media, SVP of AOL Networks and Director of BD at Microsoft. The topics discussed in this episode include why advertising needs a solution for fraud, how blockchain technology can mitigate advertising fraud, and why transparency is key between advertisers and publishers.
33 minutes | 4 years ago
Josh Fechter, CEO and Co-Founder of BAMF on Transparency and Building Communities
Josh Fechter is an award-winning growth hacking expert, marketing thought leader, social media influencer, and master of building communities. Central to his most impressive accomplishments is Badass Marketers and Founders, also known as BAMF, a highly curated Facebook community of over 15,000 growth professionals founded by Josh. BAMF includes BAMF Media, a full stack growth marketing and marketing agency. It also includes BASH, a program to empower B2B marketing executives to become social media influencers. Josh’s credentials extend far beyond his expertise on Facebook and LinkedIn, where he has amassed over 25 million profile views. He was also named a top Quora contributor of 2017, launched the #1 Book ever on Product Hunt, and has published his writing in over sixteen publications. Any time you read a brief bio of Josh, you learn something new. It’s impossible to contain his successes into a few short paragraphs. The topics discussed in this episode include how companies of all kinds can benefit from user communities, why communities require complete transparency, and the value of being selective with your marketing.
30 minutes | 4 years ago
Hailey Friedman, Product Marketing Manager at RealtyShares on Networking and Learning as a Marketer
Hailey Friedman is the Product Marketing Manager at RealtyShares and the President of the San Francisco Bay Area Chapter of Badass Marketers and Founders, a highly curated Facebook group and community of over 15,000 professional marketers. The group was started by Josh Fechter, who handed it over to Hailey in mid-2017. Hailey started her career outside of the growth, advertising, and marketing industries as a participant for Teach for America at inner city schools in New York. Hailey eventually launched her own mobile app at SXSW and decided to pursue a career in marketing taking on a role as a . She moved to San Francisco in 2015 and joined RealtyShares as 2nd marketing hire and 20th employee. The total head count at RealtyShares is now over 120 and is continuing to grow. She also blogs about marketing on growthmarketingpro.com. The topics discussed in this episode include working on your activation rate, the value of in-person networking with other marketers, and the importance of integrating all your marketing tools.
31 minutes | 4 years ago
Leslie Campisi, CMO at Anthemis Group on PR, Holistic Attribution, and the Information Age
Leslie Campisi is the CMO at Anthemis Group, an early stage investment group, think tank, and consultancy for the financial services sector. Since 2010, Anthemis has developed a diverse portfolio of companies across a number of financial specific verticals, such as wealth and asset management, business and consumer banking, risk management, capital markets and trading, and payments. Betterment, Trov, Tide, and eShares are among their portfolio companies. Leslie has a wide range of marketing experience. After graduating from Loyola University with a double major in Literature and Philosophy, her enthusiasm for storytelling and internet theory led her to her first job in New York as a marketing generalist and coordinator in the heat of the .com boom. Leslie then spent eleven years running PR agencies, specifically, accounts focused on technology. She has been with Anthemis since March of 2016. The topics discussed in this episode include collaboration beating competition, the changing future of work, looking at metrics and tracking holistically, and creating values-driven marketing.
27 minutes | 4 years ago
Josh Haynam, CEO of Interact on Listening to Your Users During Acquisition
Josh Haynam is the co-founder of Interact Quiz Builder, a tool used by more than 30,000 businesses including The American Red Cross, Budweiser, and Forbes. It’s possible that he's seen more quizzes than the majority of all other marketers. Interact is a bootstrapped company launched in 2013 that has helped businesses bring in more than 5 million leads, the product is used by businesses to create quizzes, giveaways, and interactive polls. The topics discussed in this episode include quizzes as a means to create marketing personalization, how to let your audience talk about themselves, and why listening is essential to successful marketing automation.
29 minutes | 4 years ago
Jon Bishop, Director of Growth at Heap Analytics on Small Marketing Teams
Jon Bishop is the Director of Growth at Heap Analytics, a self-serve analytics SaaS product that has changed the ability for non-technical professionals to access deep insights driven by data without the assistance of an engineer. Previously, Jon worked at Periscope Data, another data analytics growth company, in which he multiplied revenue by 48x. At both Heap and Periscope, Jon was the first marketing hire. He has also worked as a growth consultant for venture backed startups. The topics discussed in this episode include exponentially increasing value for your customers, attracting an educated user base, and the power of small marketing teams.
33 minutes | 4 years ago
Sean Zinsmiester, VP of Product Marketing at Infer on Creating Soulful Marketing with Data
Sean Zinsmeister is the VP of Product Marketing at Infer, a predictive analytics and AI platform for enterprise companies. As a full-stack marketer well versed in channels across the entire marketing funnel, Sean’s career spans from time as a writer to marketing operations and product marketing. Sean is also a cohost of Stack and Flow, a podcast featuring news, interviews, and discussions on sales and marketing automation. The topics discussed in this episode include measuring brand-awareness, seeking quality of quantity, and avoiding soulless marketing.
34 minutes | 4 years ago
Steven McKie, Head of Growth at Purse.io on Blockchain and Advertising
Steven McKie is a cryptocurrency and blockchain enthusiast, evangelist, and expert, having participated in the cryptocurrency space since 2012. Steven got his start in Bitcoin when he was studying Information systems and Technology at Old Dominion University. However he’s taken his experience in the blockchain space beyond working as an IT specialist and engineer to also tackle product development, growth, marketing, and UX design. Currently, Steven runs Growth and Product Content at Purse.io, one of the first cryptocurrency applications that provides a practical application for those new to the cryptocurrency space to experiment with the technology. By using Purse to purchased products on Amazon with Bitcoin, steven has found a way to save buyers 15% on their purchases. Steven is also the host of one of the most popular cryptocurrency podcasts, BlockChannel. The topics discussed in this episode include harnessing the curiosity of your personas, humanizing your product with your marketing, and the future of blockchain in advertising.
30 minutes | 4 years ago
Dan McGaw, CMO of Effin Amazing on The VICE A/B Testing Framework
Dan McGaw is a seasoned veteran of the growth marketing and analytics space with a passion and talent for helping companies extract and interpret the right data to grow their businesses. He is currently the CMO and Founder of Effin Amazing, an analytics and growth consultancy specialized in using data and analytics tools to increase mid-funnel and bottom-funnel conversion rates. Dan previously served as the Head of Marketing as Kissmetrics, where he oversaw marketing strategy for the brand. He’s also spent time as a mentor at 500 Startups and works as a CMO consultant for a number of high growth companies. The topics discussed in this episode include considering velocity in your A/B testing using the VICE framework, why failure in your a/b tests is not always a bad thing, and using the VICE framework to prioritize other decisions within your marketing organization.
22 minutes | 4 years ago
Nathan Barry, CEO of ConvertKit on Word of Mouth Marketing, Email, and Crowded Markets
Nathan Barry is the CEO and Founder of ConvertKit, an email marketing solution built specifically for the needs of professional content creators including bloggers, podcasters, online course creators, and more. He founded ConvertKit in Boise, Idaho in 2013 and has been growing the product ever since. Nathan’s initial background in UX and UI turned him into a writer when he published his first book on designing mobile applications. After dramatically exceeded his goals and expectations, he published another book on designing web applications and discovered the need for an email marketing solution specifically for publishers and digital content creators. The topics discussing in this episode include the effect of early direct sales on the rest of your marketing channels, why you shouldn’t fear crowded markets, and the importance of creating a best-in-class product.
27 minutes | 4 years ago
Jordan Crawford, Founder at Scout on Postcard Marketing
Jordan Crawford is a Co-Founder and CEO of Scout, a company creating the next generation of podcast marketing by bringing all the benefits of digital advertising, targeting, and tracking to this previously analog channel. He also runs a Postcard Pros, a Facebook group for direct mail marketers. Scout launched out of Rocketship Labs in San Francisco. The product allows business owners and marketers to personalize postcards with a SaaS-style in-browser design tool and optimize their direct mail campaigns with built-in analytics. The topics discussed in this episode including how postcard marketing is now digital, why you must be succinct with your marketing copy, and the cyclical nature of marketing channels.
26 minutes | 4 years ago
Scott Lewis, CEO and Founder of KickFactory on Real-Time Social Advertising and Sales
Scott Lewis is the CEO and founder of KickFactory, a social engagement platform built on Artificial Intelligence that helps give companies a competitive edge by reaching customers before they start to shop. KickFactory launched in 2013 out of Chicago and serves a wide variety of companies from startups to Fortune 500 brands including Domino’s, Sears, and Sprint. Previously, Scott worked as a Co-Founder and Director of Operations at Uloop, a news and classifieds website for college students. He also worked in Product Development at AnchorFree, an internet privacy platform. The topics discussed in this episode include acknowledging your customer’s emotions, the love consumers have for social media, and how artificial intelligence will revolutionize marketing.
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