Ben Fisher on Finding Competitive Advantages in Google My Business
On this month’s episode of ‘Adventures in Local Marketing’, we spoke with Ben Fisher of Steady Demand. Ben is one of only two officially-recognized Platinum Product Experts of Google My Business, so this was an amazing opportunity to find out:What the basics you have to get right in Google My Business areThe ongoing activities every marketer should be performingBen’s tips to give you a competitive advantageBen also shared his backstory in SEO, which dates back to 1994 – four years before Google was even founded! With no playbooks to follow at the time, Ben explains how experimentation was key to success back then and how it still rings true today.Finally, we dived into Darren Shaw’s recently revealed Local Search Ranking Factors Survey (of which Ben was a participant), to find out Ben’s reaction to the findings and his biggest takeaways. Resources:Local Search Ranking Factors 2020: What Affects Local Rankings?