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Ad-Tech for Beginners
20 minutes | May 21, 2019
Lesson 6: Campaign Setup and Optimization
Satyam visits a third time to discuss how to set your programmatic campaign up, along with some best practices to follow, like which campaign settings to tweak while live and how often to tweak them.
15 minutes | May 6, 2019
Lesson 5: Campaign KPIs and Measurement
Satyam is back again to shed light on the various metrics that can indicate a campaign's health and success.
18 minutes | Apr 22, 2019
Lesson 4: Campaign Planning
Guest speaker Satyam Divecha shares with Bhavya, his formula and best practices for an effective campaign strategy.
10 minutes | Mar 5, 2019
Lesson 3: All About Targeting
In this lesson, Bhavya covers what targeting is, why it is useful, and how it works. We're always open to your feedback, queries and suggestions for topics you'd like us to cover! Email us at email@example.com or find us on Twitter @tweetingkritter. You can also check us out at www.kritter.in!
9 minutes | Feb 19, 2019
Lesson 2: Supply and Demand
Bhavya and guest speaker Manavi Singh talk about the major participants in the ad-tech space and how they interact with one another.
6 minutes | Feb 12, 2019
Lesson 1: What is Ad-Tech?
In the debut of Ad-tech for Beginners, Bhavya walks through the evolution of advertising and the purpose behind the existence of ad-tech.
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