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JOIN US for each new roundtable as some of our top media buyers and advertisers come together and chat strategies.

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Tance is a serial entrepreneur in manufacturing, e-commerce, and real estate. He started his manufacturing company, Southern Designs, when he was 17 years old. He has been named to the Forbes 30 Under 30 and Southern Designs has been on the Inc. 5000 four years in a row.His primary talent is the ability to bring people and systems together in order to build and grow successful companies. Individual skills include deep knowledge about manufacturing a variety of home decor and gift product which involve laser cutting, digital printing, and assemblies.The latest project for Tance is his involvement in a new made-on-demand app called My Easy Monogram which offers a lineup of home decor and gift products for Shopify merchants to sell on their websites. The products that My Easy Monogram offers are unique and not seen in other print-on-demand/made-on-demand apps on the market today.Tance is married, father of two, big sports fan, loves to travel, and loves to try new foods and restaurants.

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Jason is a digital marketing agency coach and advisor who specializes in strategies and systems that scale. He’s also the author of “Accelerating Your Agency: An 8 System Playbook for Growing Your Agency Faster” (4.6 stars on Amazon!) and host of the Smart Agency Master Class podcast.

Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. He is an innovator in the conversation research segment of social analytics, having published the first-ever Conversation Report in 2012. An award-winning strategist and widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age and others. A 2014 Forbes article named him one of 10 business leaders all entrepreneurs should follow on Twitter, along side Richard Branson, Mark Cuban, Tom Peters and Tony Hseih.He is the author of three books: Winfluence - Reframing Influencer Marketing to Ignite Your Brand (Entrepreneur Press 2021); No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (Que 2011), co-authored with Erik Deckers; and The Rebel’s Guide to Email Marketing (Que 2012), co-authored with DJ Waldow. Falls is also noted for founding SocialMediaExplorer.com, the top marketing blog in the world according to AdAge’s Power 150 in October of 2010.

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Jack Paxton is a full-stack digital marketer and founder with $150 million+ in profitable ad spend with his ad agency Top Growth Marketing. His mission is also to create awesome marketing software (vyper.io and hyax.com) products that help brands scale their customers and revenue.

**We will talk about brand building, amazon, content strategy, buyer psychology, audience building, and everything in between. **  Steven Black is a Nashville-based entrepreneur who consults Amazon sellers from newbie startups to eight-figure monsters. Steven has been in marketing for over a decade. He started in the brick and mortar world, growing businesses well into six figures with digital marketing before working with other small business owners to grow their brands too. After several years, Steven moved onto Amazon and applied his years of digital marketing experience to grow his and his client's brands online. Today, Steven teaches strategies for brand marketing and continued growth that are proven and powerful. Basically, Steven is obsessed with helping brand owners grow Amazon businesses and dominate their niche.

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Bullet Point Takeaways  -Stay in your lane - don’t try to be everything to everyone.  -Rishi owns consulting firm Tryb Global - became like a SWAT team (analyzed data and launched brand) did $15M first year B2C - worked with companies who had potential to scale only.  -Rishi came up with accelerator model - 12-18 weeks of doing REAL work - metrics, audiences, how to scale  -You can’t use the same team when you scale from $500k to $5M - you need to start utilizing a team who has skills outside of Facebook (creative, email, etc.) to get to $100M  -Hired team of rockstars over last 20 years that he knew - hired people in specific niches (pitch was “I have $20M - do you want to make $20M more with me?”  -Only works with 8-10 companies maximum - first 3-4 months - your clients are GOING to lose money or maybe break even.  IT TAKES TIME to see profit.  MINIMUMS -Rishi’s minimum commitment is 12mo contract -$5M a month minimum -He wants to work with companies who have heart, and a higher purpose than making money   -Creative is the one aspect that can really move the needle  DATA  -Davinci  (air bnb created open source) -When they acquire an email or user, they add additional data on top of that user and creates subsection of users BEFORE the pixel populates -Keep Data Away From Facebook and enrich it - add info to each customer  -Works with DSP’s and DNP’s to get data  -Look at your competitors who are running at a high level - and mirror them  -WISH - How they get away with their ads (HOW TO GET WHITE LISTED) AI looks for auto banned terms “lose 10 pounds in 7 days” - You can upload all your disapproved ads, and then Facebook will white list you for future ads. -Pay to play - they were one of the first FB advertisers   -DO NOT  buy accounts from other agencies - Facebook is your bank account - build the relationship with Facebook - 90% of the time they will help you.  -CREATE our own Black Friday - Get hype and sign ups Thanks!

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So we have to ask ourselves, what do people really want out of our content marketing efforts? What are they really looking for and what are they really telling us when it comes to content they engage with repeatedly? And the answer to those questions are three things. People want a sense of belonging. People want to message, they can identify with. And people want a community within which they can grow roots.  For more, go to joinadleaks.com

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