Created with Sketch.
45 minutes | Jun 10, 2021
Investing In Measurement, With David Blumberg
DoubleVerify's first institutional investor describes the company’s journey from an ad verification point solution provider in 2008 to a full-suite ad measurement company valued at $5.4 billion.
32 minutes | Jun 4, 2021
How TV Becomes The Hero Again, With RPA Chief Media Officer Jim Helberg
As addressable TV advertising gains steam, so too has excitement among agencies and advertisers. In this episode, RPA Chief Media Officer Jim Helberg describes the progress he sees and what he hopes happens next. “What once was the power of large blunt objects in terms of audiences could now translate into the power of precision in a world of platforms we could never have even imagined.”
43 minutes | May 27, 2021
The Lowdown On LinkedIn Marketing Solutions With Product VP Gyanda Sachdeva
Seems fitting that Gyanda Sachdeva, LinkedIn’s VP of product management, found her first job out of grad school through LinkedIn. These days, she’s in charge of LinkedIn’s Marketing Solutions products, which brought in $3 billion in revenue for Microsoft over the past year.
45 minutes | May 21, 2021
The ANA Takes A Closer Look At Programmatic
The ANA has commissioned a new programmatic study to identify where brands are wasting money and make recommendations to bring clarity and more efficiency to the market. CEO Bob Liodice talks about it.
41 minutes | May 12, 2021
It’s All Fun, Games – And Gamers – With Facebook Gaming Exec Rick Kelley
Advertising in games is growing like gangbusters – and tons of new players are coming online. Around 100 million over just the past 15 months alone. Rick Kelley, Facebook’s VP of global marketing solutions and global gaming, dives into the trends driving the gaming industry right now and explains why these new players are seriously lucrative for developers.
40 minutes | May 6, 2021
An Update On Xandr, With EVP Mike Welch
Xandr is steadily ramping up in CTV. When AT&T acquired AppNexus in 2018, video was only about 13% of all spend running through the platform. Today video represents 25% of Xandr's inventory and is heading towards 50% this year, surpassing digital display. Welch says Xandr will soon have 20% share of non-YouTube programmatic CTV spend.
43 minutes | Apr 29, 2021
Is Programmatic a Bubble? With Tim Hwang, Author Of ‘Subprime Attention Crisis’
Tim Hwang’s 2020 book, “Subprime Attention Crisis,” argues targeted advertising is a bubble set to burst. He argues that the intricacies of programmatic and the perverse incentives of agencies and ad tech platforms to maintain a steady flow of ad dollars have created a persistent opacity in programmatic markets. Therefore he says it’s only a matter of time before the bubble bursts and advertisers pick up their toys and go home. The result will be a collapse of programmatic ad spending and a partial collapse of the free internet.
50 minutes | Apr 21, 2021
What’s Apple Thinking?
Rick Webb digs into some less commonly discussed issues with Apple’s new tracking rules, including how they fail to provision for GDPR and how SKAdNetwork doesn’t let app marketers credit multiple sources for a conversion.
43 minutes | Apr 15, 2021
Saving Personalization, With Criteo Chief Product Officer Todd Parsons
In this episode: The future of retargeting, what’s next for Google’s sandbox proposals, and Criteo’s big task of building a single sign-on mechanism that will support the Universal ID 2.0 framework.
44 minutes | Apr 7, 2021
Data Sharing Is Caring, With Rebel AI CEO Manny Puentes
Manny Puentes, CEO of Rebel AI, describes the journey and recent sale of his company. And he expresses skepticism that hashed email addresses can be a viable identifier for this industry going forward. “Think about all the places you go today that you’re putting your email into,” he says. “Think about all the offline data you can link up with email. People say that it’s hashed and encrypted, and I get it – but it’s just another ID and this ID originated with something that can be linked with offline data.”
37 minutes | Mar 26, 2021
Retail Media Explodes, With Pacvue President Melissa Burdick
Melissa Burdick is the cofounder and president of Pacvue, which launched in 2017 to help advertisers scale up on big ecommerce platforms, a trend that has hugely accelerated in the last year. “Every week I get contacted by a new retailer. Either they’re starting to create or they are in process of creating a self-service model. I think we’re going to see an explosion of these retailers building through owned and operated.”
43 minutes | Mar 25, 2021
Converged TV At The Tipping Point, With FuboTV’s Diana Horowitz
Recent announcements from Disney, NBC Universal and others suggest the sell side of the TV ecosystem is ready to fully embrace the streaming revolution. “We saw in particular some of the very large media companies really reorganize themselves around streaming. Once you see that you can say that we’re in a new era,” Horowitz says.
56 minutes | Mar 19, 2021
Welcome To Eric Seufert's Brain, Where It's All Mobile All The Time
Got a question about the iOS 14 privacy changes, Audience Network, performance marketing or pretty much anything to do with user acquisition and mobile measurement? Well, Eric Seufert, a media strategist and editor of Mobile Dev Memo, is your man and he’s here on the show with a deep dive on all things mobile, from ATT, SKAN and UA to the hottest gaming IPOs.
40 minutes | Mar 11, 2021
Creativity Is King In TikTok’s Marketing Partner Program
"TikTok has become a place where brands can show up, let down their traditional guardrails, experiment and try approaching things differently," according to Melissa Yang, TikTok's head of ecosystem partnerships.
40 minutes | Mar 4, 2021
There's a big need for marketers to unify their campaign planning and measurement across social, mobile app, CTV and other digital channels. But achieving this dream is getting… harder? Kolin Kleveno ,SVP of addressable media at Tinuiti, offers guidance and some hope.
37 minutes | Mar 1, 2021
Updating The Numbers: eMarketer Co-Founder Geoff Ramsey Previews 2021
The pandemic spurred changes to many forecasts – especially in the areas of ecommerce and time spent with media. Geoff Ramey, Chief Evangelist for Insider Intelligence and co-founder of eMarketer, explains the stories behind its new numbers.
34 minutes | Feb 25, 2021
Embracing "Healthy Fragmentation" In Ad Tech, With Genevieve Juillard
Back in November, Experian Marketing Services acquired cross-device data provider Tapad from its previous owner Telenor. In this episode, Experian Marketing Services President Genevieve Juillard describes the rationale for that deal and why she is rooting for greater fragmentation of the identity landscape.
45 minutes | Feb 22, 2021
Industry Preview: Dole’s Global CMO On Why Digital Transformation Is About Way More Than Marketing
Rupen Desai, global CMO of Dole Packaged Foods, is on a mission to help democratize nutrition. Embracing digital transformation is a big part of that, but there’s more to the story, especially in a year when food insecurity has become particularly acute as a result of the ongoing pandemic.
47 minutes | Feb 18, 2021
Building A Future Where Data Doesn’t Move, With InfoSum President Lauren Wetzel
InfoSum is a company to watch. The four-year-old data services business enables onboarding, the development of new identity solutions and other use cases with a focus on privacy and data security. In this episode, Wetzel describes its underlying technology – including “non-movement of data” and “data bunkers” – and where it's seeing uptake.
29 minutes | Feb 16, 2021
Industry Preview: NBCUniversal’s Krishan Bhatia On The Future Of TV
Even before the 2020 pandemic sent everyone to streaming environments, NBCUniversal has aggressively developed technologies designed to help advertisers reach out to audiences across all platforms. “We’ve been on a journey to invest in the convergence on media across digital and streaming for years,” says Krishan Bhatia, NBCU president and Chief Business Officer. In this Industry Preview podcast, Bhatia gets into how advertisers are trying to achieve scale by reaching across all platforms, the future of linear TV given all its headwinds and the future of the ad pod.
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2021