60 minutes | Apr 21st 2020

S01E10 - "Turning a podcast into a paid newsletter that's easy to run" with Matt Wolfe & Joe Fier of Hustle & Flowchart

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The 1-2 punch of Matt Wolfe and Joe Fier run a popular business podcast called "Hustle & Flowchart" that they've been building for years.At first, they monetized this audience with a premium physical newsletter that was filled with their best, bespoke content and costs $97 per month. But, they quickly found that while it had a passionate customer base, they were putting the bulk of their time into a newsletter that just wasn't able to get past its growth celiing.So they shut it down and turned off a huge percentage of their revenue all at once. Now, they've been able to reinvent their paid newsletter offering into a low-ticket recurring model that they can systemically produce with very little effort and brings in enough money to make their daily lives much more comfortable and reliable.Be sure to check out "Hustle & Flowchart" here.Plus, as a bonus here are the two episodes were I was a guest on their show:"Building a list with contests and giveaways - live from Traffic & Conversion 2018""How to get more of your marketing messages in the inbox"Brought to you by Campaign Refinery.
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