47 minutes | Apr 26, 2021

#17 Copywriting 101 with Jacob McMillen

TIMESTAMPS[00:43] Jacob’s Background[05:52] Jacob’s Copywriting Beginnings[08:50] First Freelance Writing Gigs[13:30] Pitching, Sales and the Hustle[18:55] Writing Process[25:05] Long Form versus Short Form Writing[29:50] Writing Structure[34:30] Value of Repetition[37:18] Basics of Copywriting[43:56] Choosing FrameworksWhere you can find Jacob McMillen:Jacob's WebsiteJacob's Copywriting GuideTwitter: @jmcmillen89LinkedIn: jacobmcmillenCheck out his podcast: Write BitesThe Internet's Best Copywriting CourseReferences/terminology throughout the episode:Text BrokerNicolas ColeCopywriting FrameworksProblem-Agitate-Solution (PAS Framework)
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