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Ad Age Marketer's Brief
26 minutes | Jul 21, 2021
Spirits marketing that stands out
Andy England, CMO of liquor marketer Phillips Distilling, joins the pod to discuss a wave of innovation he is unleashing for brands including UV Vodka, Prairie Organic Spirits and Revel Stoke Whisky. Moves include using special packaging that turns colors under certain conditions and a new vodka brand specially made to be stored in the freezer. The former MillerCoors marketer also shares why Revel Stoke is taking an irreverent marketing approach that specifically targets males.
23 minutes | Jul 14, 2021
Marketing a new MLS team
We take a look at how the newest Major League Soccer team, Charlotte FC, is building fan buzz and luring corporate sponsorships ahead of its debut next year. Joining us is the club’s president, Nick Kelly, who joined the franchise after overseeing sponsorships for Anheuser-Busch.
23 minutes | Jul 7, 2021
McCormick’s Alia Kemet on spicing up in-house marketing
Food marketer McCormick hops on social media trends and produces content quickly thanks in large part to the team led by Alia Kemet, VP of creative and digital marketing. She shares details on a new product launch and how the marketer is saving millions by doing more work in-house.
26 minutes | Jun 30, 2021
Multicultural vaccine marketing
Behind the city of Chicago’s moves to spread awareness about vaccine marketing to Black and Brown audiences, including using outreach to barbershops and faith communities. Joining the pod to discuss are Michael Fassnacht, the city’s chief marketing officer who formerly ran FCB Chicago, and Michelle Flowers Welch, chairman/CEO of Chicago-based agency, Flowers Communication Group.
12 minutes | Jun 23, 2021
How Merrell is working to make the outdoors more diverse
CMO Janice Tennant talks about how the footwear brand is marketing with diversity in mind to make the outdoors more welcoming to women and minorities.
29 minutes | Jun 16, 2021
Rethinking women’s pro sports
Athletes Unlimited runs leagues in softball, volleyball and lacrosse that are upending traditional pro sports model with a player-first mentality that extends into marketing. CEO Jon Patricof joins the pod to explain the philosophy, which includes a heavy reliance on content marketing.
25 minutes | Jun 9, 2021
Yum Brands CMO on brand-boosting strategies
Ken Muench, the chief marketing officer of Yum Brands and chief strategy officer of Collider Lab, discusses marketing strategies that can improve business results and shares ideas from the new book he co-authored with former Yum Brands CEO Greg Creed.
23 minutes | Jun 2, 2021
Carvel leans into nostalgia
Carvel Ice Cream Chief Marketing Officer and VP Nicolle DuBose discusses famous items including crunchies and Fudgie the Whale cakes, and what’s next for the 87-year-old chain.
14 minutes | May 27, 2021
Inside LG’s new gaming-driven content strategy
Head of Marketing Peggy Ang on connecting with gamers through showdowns with celebrities
22 minutes | May 19, 2021
Robinhood on the surge of new investors and GameStop
Chief Marketing Officer Christina Smedley talks about the trading app’s new ad campaign, financial influencers, and GameStop gains.
26 minutes | May 12, 2021
Kellogg’s chief growth officer on data, e-commerce and personalization
Kellogg Co. Chief Growth Officer Monica McGurk discusses how the company is working to reach consumers in new ways as the food industry undergoes massive change.
22 minutes | May 5, 2021
Why people returning to cities are investing in furniture rentals
Jinal Shah of furniture rental brand Feather talks about a renewed focus on the share economy and sustainability amid the pandemic.
21 minutes | Apr 28, 2021
Why Goldfish turned to TikTok to court older snackers
Campbell Snacks Chief Marketing Officer Janda Lukin shares insights behind a TikTok challenge for Goldfish featuring NBA players that garnered 9 billion views, and other ways the kid-focused cracker aims to reach older snackers including a limited-time flavor.
19 minutes | Apr 22, 2021
Kristin Connelly, Overwatch League VP and Head of Marketing, joins ‘Marketer’s Brief’ podcast to talk about new digital tech advancements to combat the pandemic’s negative effect on in-person competitions and the league’s strategy for the future of live gaming events.
21 minutes | Apr 14, 2021
How USAA is using lessons learned in the pandemic to grow its brand
Mayra Rivera, USAA’s CMO, talks about marketing messaging and the channels the insurer is using to expand.
26 minutes | Apr 7, 2021
Barbara McHugh, MLB’s senior vice president of marketing, joins the pod to update us on how the league is approaching the new season, including its Twitch-filled outreach to young fans.
25 minutes | Mar 31, 2021
Using EV charging as an ad network
Volta Charging, which operates EV charging stations, is building an ad network by pitching brands to run messaging on the 55-inch digital displays on the stations. Chief strategy officer Drew Lipsher joins the pod to talk about why he thinks the company’s network is a lot different than gas station advertising.
18 minutes | Mar 24, 2021
How the travel industry is faring after a disastrous 2020
American Express Travel’s Audrey Hendley talks about new travel trends and what’s on the road to recovery.
21 minutes | Mar 17, 2021
The challenges of vaccine marketing for health care brands
Chris Paquette of DeepIntent, a health care advertising technology company, talks about how brands can build trust with consumers.
25 minutes | Mar 10, 2021
Why breakfast is the most important meal on Wendy’s menu
Wendy’s Chief Marketing Officer Carl Loredo shares how the NCAA sponsor and new No. 2 U.S. burger chain is preparing for March Madness and discusses other plans, from gaming to chicken sandwiches.
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