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Ad Age Marketer's Brief
25 minutes | 2 days ago
Celebrity booze brands
Behind the rise of star-backed alcohol brands with . Larry Waks, a partner with Foley & Lardner LLP, who is known inside his law firm as the “attorney to the stars.” We also talk about his involvement in the drive-in movie space and how the pandemic has lifted the once-forgotten category.
18 minutes | 9 days ago
What’s driving new trends in personal finance
NerdWallet’s CMO talks about the brand’s new campaign and how money needs have shifted amid COVID-19
24 minutes | 16 days ago
How Little Caesars is taking on Big Pizza
As one of the nation's biggest pizza chains, Little Caesars is far from small. Chief Marketing Officer Jeff Klein joins Marketer's Brief to discuss how the chain is taking on a fictional Big Pizza brand in a new campaign, its timely addition of delivery, its 2020 Super Bowl spot and more.
25 minutes | 23 days ago
America's Hottest Brands
In this encore episode, Ad Age reporters discuss the 2020 lineup of America's Hottest Brands and look back at some picks from previous years.
22 minutes | a month ago
From marketer to CEO
In this encore episode, Cheryl Bachelder, one of Ad Age's inaugural Women to Watch, discusses how she went from marketing to general management and the advice she has for leaders during the pandemic.
19 minutes | a month ago
How Hydrow, a rowing rival to Peloton, is building its brand
Newly appointed Chief Commercial Officer Gretchen Saegh-Fleming talks fitness marketing
28 minutes | a month ago
Marketers of the Year
We break down our annual Marketers of the Year list, topped by TikTok
24 minutes | 2 months ago
What Applebee's is doing differently to get through 2020
Applebee's CMO Joel Yashinsky joins Marketer's Brief to discuss how the brand changed its plans due to the coronavirus pandemic, from pulling media spending early on to finding a way to send some birthday cheer via Twitter.
26 minutes | 2 months ago
Heineken USA’s innovation and ecommerce push
Alison Payne, VP of marketing for Heineken USA who oversees the beer importer’s Mexican brands, updates us on what the company is doing to boost its ecommerce presence as the pandemic continues to alter beer shopping behavior. We also talk about Heineken’s aggressive innovation pipeline, which includes new seltzers, and why the marketer is taking a test and learn approach that involves rolling out new products first in select cities.
22 minutes | 2 months ago
How Lululemon is using Mirror to train for the future
New Chief Brand Officer Nikki Neuburger talks about the brand’s recent Mirror acquisition, new creative AOR Droga5 and what’s ahead.
24 minutes | 2 months ago
How King Arthur Baking is preparing for the holidays after its pandemic rise
Bill Tine, VP of marketing at King Arthur Baking Company, joins Marketer's Brief to discuss how the company is trying to build on the rapid success it has seen in 2020, its 230th year in business.
26 minutes | 3 months ago
Why Etsy is surging, and what it means for holiday
CMO Ryan Scott talks product trends, holiday marketing and thoughtful gifting
21 minutes | 3 months ago
How COVID-19 has changed CVS’ strategy
CMO Norman de Greve talks about areas of focus for CVS amid changing consumer behavior.
25 minutes | 3 months ago
ANA's Bob Liodice on this year's Masters of Marketing
The Association of National Advertisers' biggest conference is being held remotely due to COVID-19. ANA CEO Bob Liodice joins Marketer's Brief to discuss how the event is being run this year and the appetite he sees for future in-person events.
23 minutes | 3 months ago
How brands can use neuroscience to solve COVID social distancing dilemmas in ads
Neuro Insight’s Pranav Yadav talks about what consumers really want to see in ads now and through the holidays.
29 minutes | 4 months ago
Leading Frito-Lay's in-house agency
Chris Bellinger, VP of creative and digital, Frito-Lay North America, joins Marketer's Brief to discuss the snack maker's internal agency and his earlier time on the agency side—which included Doritos' "Crash the Super Bowl" and even a scary moment in a cage with a shark.
20 minutes | 4 months ago
There’s no marathon, but New York Road Runners is still running ahead
The VP of marketing at the nonprofit discusses the switch to virtual races and how NYRR is now beginning smaller in-person events
26 minutes | 4 months ago
How Domino's is changing during COVID-19
Domino’s Pizza, like its smaller rivals, has grown substantially this year thanks in large part to people placing more orders during the coronavirus pandemic. In the second quarter, for example, Domino’s U.S. same-store sales jumped 16.1 percent. Kate Trumbull, VP of advertising and Hispanic marketing at Domino’s, discussed those topics and others during the Ad Age Next Food & Beverage Conference.
20 minutes | 4 months ago
Why RV renting is still a big trend this fall
The CMO and co-founder of RV rental site Outdoorsy discusses consumer travel trends and how the Great American Roadtrip is still thriving, despite chillier temps.
24 minutes | 4 months ago
Bringing mochi to the masses
Russell Barnett, managing director and chief marketing officer of My/Mo Mochi Ice Cream, joins the podcast to discuss the trajectory of the L.A.-based premium frozen novelty brand, which aims to exceed $300 million in annual retail sales in the next couple of years.
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