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15 minutes | Jan 12, 2022
Data Guru: New Year, Better Data
We maintain a healthy lifestyle, but what about our data? Everyone is sharing their resolutions yet what resolutions could be made to positively impact your first party data? Acxiom’s Data Guru team are the personal trainers ready to listen to your goals and create a plan to maximize your solution. Tune in to our top trainers Bryan Radzicki and Linda Harrison review our offerings to help you crush your campaign goals in 2022.
33 minutes | Jan 4, 2022
Real Identity: The Identity Landscape for 2022
Cameron D'Ambrosi joins the Real Identity podcast to take a forward look at the identity landscape in 2022. People like good experiences and want to find more of them. The team considers the current state of the “consumer privacy seesaw” from a third-party cookieless world and cross-app tracking to digital identity and improved customer experiences based on behaviors and preferences.Liminal 2021 Digital Identity Landscape v.2.0https://liminal.co/digital-landscape/
29 minutes | Dec 7, 2021
Better, Faster, Smarter Measurement
Scot Richardson joins the Real Identity Podcast to share how the cloud has delivered on the promise of measurement with in-flight evaluation and adjustment of campaigns now possible. He discusses the hybrid approaches to campaign optimization from people-based identifiers to anonymized and aggregated views and how nimble analytics help clients become more effective marketers.
23 minutes | Dec 2, 2021
Data Guru: Personalize Customer Connections with Email
Email marketing expert Carolyn Nye joins the podcast to discuss the tried and true communication channel - email. Acxiom clients have seen significant ROI, with an average of 20% lift using email in combination with another channel in their marketing campaigns. Learn how to successfully reach people who aren’t your customers yet build relationships with eProspecting
27 minutes | Nov 16, 2021
Real Identity: Building Connections in a Post-Cookie World
Eugene Becker joins the Real Identity podcast to discuss the evolving roles of identity and transactional data in the changing marketing ecosystem. Third party cookies are being phased out, but brands want to continue building strong connections with their customers. Tune in to hear how identity graphs, clean rooms, increasing match rates and granular data all have a role to play as marketers look toward the future.
27 minutes | Nov 9, 2021
Real Identity: What’s Old is New and What’s New is Working
Christiane de Carvalho, VP of Business Development and Strategy joins the Real Identity podcast to break down the large trends and shifts the advertising ecosystem has seen over the last 2 years. As brands prepare for a cookieless future, Data Driven Contextual is a blast from the past and a glimpse into how communication with consumers will look in 2023.
31 minutes | Oct 26, 2021
Real Identity: Los Cookies en LATAM
Ben Peck, VP of LATAM joins the Real Identity podcast to discuss the Identity landscape in LATAM. Peck offers valuable insight into the current market trends and challenges, privacy laws in LATAM and future growth utilizing an identity strategy to connect with consumers.
36 minutes | Oct 12, 2021
Real Identity: How Bose Delivers Incredible Customer Experiences
Taki Tsaklanos joins The Real Identity Podcast to discuss how Bose uses business-driven thinking to apply technology and identity strategies to provide premier customer experiences – no matter where people interact with the Bose brand.
27 minutes | Sep 22, 2021
Real Identity: Prepare to Win in the Cloud
Lawrence Hsu joins the Real Identity podcast to talk about how the flexibility and timeliness of data in the cloud is the best way to prepare to win. Brands are rethinking the fluid customer journey and seizing opportunities to deliver the best experiences today and in the future.
32 minutes | Sep 17, 2021
Real Identity: Segmenting Audiences with Intent
Brand identity graphs must connect to their enterprise and the broader madtech ecosystem. Paarth Sharma joins the Real Identity podcast to break down how to deliver the right offer to audiences at just right moment – long after third-party cookies have disappeared from the scene.
28 minutes | Aug 11, 2021
Real Identity: When Two Worlds Collide
David Skinner, Acxiom’s GVP of Channels and Alliances joins the Real Identity podcast to discuss the collision of the anonymous advertising ecosystem with high precision, direct marketing and its ripples across not only Acxiom’s partner network but also the industry as a whole. There have never been more identifiers or more complexity when it comes to getting the data right and recognizing people as they engage.
37 minutes | Aug 4, 2021
Real Identity: The Role of AI in the Future of Advertising
In this episode, Will McGivern-Smith, Chief Product and Strategy Officer of TrueData joins the Real Identity podcast to discuss the future of advertising—specifically, the role of AI and how it can protect consumer privacy, enhance browsing data, and serve as an effective alternative in the third-party cookieless world. Cohorts and their traction in the industry, balancing people’s desire for privacy protections, convenience and relevance, and moving towards a safe and consented framework on the open Internet are all topics examined as part of this exchange.
22 minutes | Jul 27, 2021
DATA GURU: Impacts and Anecdotes from Recent Privacy Changes
The past year has seen a series of tech giant announcements affecting the adtech and martech industries. On the July Data Guru podcast, Sr Product Manager Vicky Becart and Data Guru Linda Harrison break down the potential impacts of the recent privacy-focused changes announced by Google and Apple on Acxiom’s data product offerings. From minimal adjustments to major shifts, they talk through InfoBase, Semantic and Contextual audiences, Acxiom Mobile and more. The key takeaway: Don’t wait. Start building your go-forward strategy now.
38 minutes | Jul 9, 2021
REAL IDENTITY: Every Conversation Starts with Identity
John Nardone, CEO of Flashtalking and the “Yoda of adtech” joins the Real Identity podcast to talk about the evolution of adtech and how the basics of marketing – getting the right message to the right person – is still the Holy Grail. In today’s environment, every conversation with an advertisers starts with identity and continues with the trilogy of anonymity, transparency and consumer control. With a healthy dose of Star Wars references, this conversation will help you understand the varying roles of adtech players and how they align to ensure performance for clients and the all important balance between media and creative.
30 minutes | Jun 28, 2021
REAL IDENTITY: Long Live the Free and Open Internet
Tom Kershaw, adtech expert and former CTO of Magnite, Inc., joins the Real Identity podcast to share insights and opinions on the whirlwind of change hitting the digital ecosystem. From alternative identity options to third-party cookies, cohorts and IP addresses to CTV, the impact on small and emerging sites and effective attribution and measurement, no topic is left untouched. You don’t want to miss this fast-paced and fascinating discussion. Note: At the time of this recording, Tom was CTO of Magnite. He is now Chief Product and Technology Officer at Travelport.
18 minutes | Jun 28, 2021
The Data Guru Podcast: Jumpstart your Cookie-Less Strategy with Contextual targeting
Christiane De Carvalho, Vice President of Business Development and Strategy joins Data Guru’s Linda Harrison for this month’s Data Guru podcast to discuss contextual targeting, how to implement this strategy and learning how to get ahead of the third-party cookie demise with people-based marketing solutions. De Carvalho dives deep into contextual targeting – defining the importance of knowing the customer, utilizing a cookieless solution partnered with first-party data, and reverse engineering to build audiences. Listen now to discover how contextual targeting will be a key player in 2022 campaign strategies.
31 minutes | Jun 8, 2021
Real Identity: Pause. Evaluate. Take Control.
What is one of the biggest challenges companies face in bringing adtech and martech together? Their own organizational silos. Identity consulting expert Gloria Ward joins the Real Identity podcast to share client challenges and successes from her 20 years on the front-line of building identity solutions for some of Acxiom’s biggest clients. Though first instincts say throw more technology at it, the most important thing to do when evaluating identity is to hit the pause button. Look at identity holistically at the enterprise level and create a plan to ensure that your identity solution feeds analytics, marketing, customer experience and enterprise-wide efficiencies rather than creating even more silos. Listen in as she shares how the risk of getting identity wrong is actually greater than the benefit of getting it right.
32 minutes | May 24, 2021
Real Identity: A Better Way to Connect.
Industry veteran David Danziger, VP of Data Partnerships at The Trade Desk, joins the the Real Identity podcast to discuss the development of Unified ID 2.0, its open source and interoperability design intended for the betterment of all in the industry, and how it can build scale in the ecosystem. He also weighs in on the changes in the adtech world and why he sees brighter days ahead.
32 minutes | May 21, 2021
The Emerging Powerhouse LATAM Market
Ben Peck, Vice President of LATAM, joins this month’s podcast to talk about the current state of the LATAM market and its growing digital and mobile footprint. Listen in to the discussion about privacy compliance in the region and how to spark your next marketing campaign. Learn how LATAM – specifically Mexico, Brazil and Argentina have skipped right over offline marketing and moved head first into the digital space. Tune in to hear Ben’s point of view of LATAM trends and future potential as well as real-world examples of client campaigns being deployed.
34 minutes | Apr 30, 2021
Real Identity: The Complexity of Identity in EMEA
The world is getting smaller and the ripple effects of a global pandemic has made it even more so. David Keens, Acxiom’s Senior Director of Product for EMEA, joins the Real Identity podcast to discuss the complexities and challenges of identity in Europe and how it differs -- or not -- from other areas in the world. He explores the concept of behavioral change measurement and the positive learnings for the industry, practitioners and service providers from the accelerated shifts in customer behavior.
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