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Active Entrepreneur Podcast
21 minutes | Jan 2, 2018
#010 – Special Episode – A Vision Strategy to get you set up for the future!
#010 – Special Episode – A Vision Strategy to get you set up for the future! Let’s talk about your vision, your goals, your projects and your actions. This podcast will help you to build a personal vision and give you focus. (I suggest you get a bit of paper and write done your vision as I go through it on the podcast!) The key to setting a vision and goals is be specific, the more detailed the more focus you have. Write at the top of the page: My 3 years vision xx/xx/xxxx (the date). Imagine where are you going to be in 3 years’ time in your personal life? Are you in the same house? Have you made any adjustments or improvements to your current house? Have you moved home? If so where to? Have you cleared your personal debt? How much savings do you have? What income are you earning? How many holidays are you having a year? To where? Do you have a new car? Make, model, price etc. What are you going to be doing in your business in 3 years? How many people have you employed or helped? What qualifications will you have? How is your health and fitness? Imagine already being in possession of the above, you are there and you have it. What is your life like? Aim higher than your Vision, if you want £5k income, put £10k if you want to help 500 people put 1000, if you want 3 holiday put 4. Now we focus on your 12 month goals: Imagine in 12 months what you have achieved, what have you done over 12 months to move closer to your vision? What income do you want coming into your bank in 12 months? Where are you going to be in your business in 12 months’ time? How many in your team? How many events do you want to go to? Are you holding your own events? What things did you enjoy in the last 12 months, you want to do more of in the next 12 months? What skills have you acquired? Do you want to start your social media channels, a Podcast, a Vlog? How many people are on your email list? Have you launched a new product? Remember get detailed on what you have to do to move closer to your vision. Now focus on your 90 day projects: Focus on the next 3 months What big projects are you going to work on to get closer to your 12 month goals? You want ideally 3 or 4 big projects to focus on – big projects. A Webinar? A Videos series? A book? A email automation? My projects are: Video Training course. A Lead Magnet. A webinar. Video Series based on my book. Finally we focus on actions: 3 actions per week which are going to do to help get your closer to your 90 day projects. What 3 things can you do to move closer to your projects? If you action completes your project, then you haven’t got a project. A project should take 3 months to complete. Focus on implementations of the actions. Use posted notes for your weekly actions to keep a tab Let me know your thoughts and share you vision, goals, projects and actions in the Active Entrepreneur community, we are here to support you on your journey to success. Remember what you believe, you can achieve, stay active. Gary’s Channels: https://www.facebook.com/GaryDas/ https://www.instagram.com/garydas/ https://twitter.com/GaryDas http://www.garydas.com/ Active Entrepreneur Community: https://www.facebook.com/groups/ActiveEntrepreneurs/ Amanda Watts Channels: https://www.facebook.com/AKennedyPR https://twitter.com/AmandaCWatts
32 minutes | Dec 12, 2017
#007 - 3 Ways To Make More Money In 2018
3 ways to make more money in 2018 I talk you through 3 of the quickest ways to increase your profit in 2018 and give you some useable examples from my own business experience. Increasing the number of leads / clients. More leads through the use of social media Convert more leads to clients via website, remarking, email sequence, webinars. Increasing the sale or transaction value. Put your prices up Bolt on additional, beneficial products Deals or offers Increasing the number times a buyer purchases. Offer more products that compliment your core product Work with other companies in partnership i.e. businesses that complement your existing business and you share databases. Work on a tiered system, low, medium, high value Lead generation is knowing for being considerably more expensive than increasing the sale value or the number of times a client purchases. Business owners get so focused on generating new business when your existing clients already know, like and trust you. Join the Active Entrepreneur Facebook community and let me know what you think of the podcast https://www.facebook.com/groups/ActiveEntrepreneurs/
18 minutes | Dec 5, 2017
#006 - How Preparation Can Save You Time And Make You Work More Effectively!
Episode #006 - How Preparation Can Save You Time And Make You Work More Effectively! Introduction I have a habit of coming up with a lot of ideas around my business Good if you have a team to help implement said ideas – not taking 5 minutes to prepare can waste hours of time This relates to my podcast ‘Active Entrepreneur’, originally called ‘Entrepreneur on a mission’ – thinking about me and what I’m about – I am on a mission My personal brand is active – would I still want this brand in 10 years’ time? So I thought I’d do something around the key things to prepare – at any stage of business, preparation is key Rushing projects, hiring staff too late or too quickly, trying to make sales too quickly and putting customers off – commit an adequate amount of time to some form of preparation Some things you can do to prepare: Marketing – you don’t have a business without concentrating on marketing – campaigns, videos, photos – think about these, content is important but it needs to be thought about Simple method to aid you in coming up with a structure to develop great content: Who is your market – who are they – my ideal client is; business owners, around the 6/7 figure mark, 6 figure profits, trading for 2 years What car do they drive? Are they married? Do they have children? – When thinking about your avatar, you can think - What do they look like? There are different markets for different products – product based companies would aim at a different market Knowing your market allows you to craft a message to help them – refine and target it as you go Think about the media you’ll put it on – podcasting, video, blog – I like to make a video/podcast, which we’ll turn into a blog, spread the content over images Think about the right type of media e.g. if you’re targeting 70 year olds, will they be on YouTube? Snapchat is aimed at the younger generation/millennials – this should be something to get into if they are your target market Find where your audience is ‘hanging out’ and use that media to display your message – they need to understand that it’s for them This comes back to… What is your big vision? Your mission? What is your ultimate purpose for doing what you’re doing? – weave this into your marketing Simon Sinek talks about “people don’t buy what you do, they buy why you do it” In my business at the current time, I’ve been developing my own CRM system – software is key Back in 2005/6, mobile phones and getting internet base leads were only just kicking off – now everything is automated, AI’s coming into certain industries and market places to make them quicker, simpler and easier for the consumer How can you implement software to make not only your life easier but to give your customers a better experience? So this made me take on Sales Force, it’s the market leader, yes it is costly but it’s completely bespoke – provides customers with better advice and makes our lives simpler – it is better to have something off of the shelf that I can completely adapt to my business Small changes are what is going to help you succeed Focus on; software, systems and processes - Prepare for the company you want to become because the software I’m building today is for the business I want to have in 12, 24 or even 36 months – you have to think about this as an entrepreneur and business owner Recruiting staff It takes time – It is all well and good getting someone who can get the job but they need to help us grow as a business and provide for the company Recruit before you actually need the individual – if things are about to break, you’ve left it too late Think about how you’re going to fund that expense – I’ve been against using recruitment agencies due to the percentage fees they charge I’m using a digital recruiter called ‘Box of Jobs’ – they put the advert all over the internet and then send me the CV’s – I need to build relationships with these advisors, administrators, etc. before I need them in the months to come Always have your scouting cap on wherever you go – if you see talent, snap it up I look at my day, the night before The 3 things I want to achieve for today, I planned last night – work ahead of yourself and set yourself up I also do it on a Sunday night for the entire week – allows me to utilise my time better – more focused and structured Outsourcing low value tasks E.g. administration jobs – doing your books and chasing people can be done by someone else as you should be focusing on high income generating tasks In relation to mortgages and what we do - it is important to prepare If you leave it to the last minute, it can lead to failure *THIS IS NOT ADVICE JUST INFORMATION* If you were to start thinking about your application 12 to 24 months in advance, you are likely to have more success – gives a better opportunity to work through your circumstances, affordability, criteria of the mortgage lender, the terms you may be offered, identify the properties you want to buy or invest in – so you can ultimately have your victory at the end – this is the Active Methodology Make sure you have; the right identification, the right documentation, the right bank statements and the right income proof If you know you want an £800k property but you’re currently in a £400k property, you should sit down and think; what does my income need to be? What’s my current affordability and what would it need to be for an £800k property? You can then set targets in your business and prepare to buy that £800k home – if you know your business well enough, you could set a timescale and proper goal As a business owner, think about building your business and personal income as well as assets – if you died tomorrow, you’d want another source of income to safeguard you family/future Assets don’t have to be property, could be an investment e.g. a book – I wrote a book called ‘The Self-Employed Mortgage Guide’ and it’ll be on Amazon forever – a steady stream of income and an asset to my business You need to think about building assets for you and your business Hopefully this information has been useful and I’d love to know your feedback on the ways in which you prepare – for your day or in your business or for your future – Leave a comment below Or join the Active Entrepreneur community: https://www.facebook.com/groups/ActiveEntrepreneurs/ Connect with me under the username Gary Das What you believe, you can achieve. Stay Active.
57 minutes | Nov 29, 2017
#003 - Joy Zarine on Marketing, Experience And How 5 Star Thinking Will Revolutionise Your Business.
Episode #003 - Joy Zarine interview Introduction of guest What made you go into hospitality? Guest, experienced, obsessed What is your goal out of that? My main goal out of this podcast is to help, inspire, motivate, and educate How important is it to niche within a niche? Each industry has a specialised market Does a business good to stay niched Formula that can be applied to any business 5* formula: 5 areas of your business that if you work on you can transform Clarity (What and where) Culture (building a passionate, inspired and loyal team) Connecting with the customer (meeting expectations and helping them to understand) Creativity (Standing out from the crowd) Commendations (Awards, credibility) Focusing on being a Key Person of Interest/Entrepreneur Hire someone amazing at what they do and they’ll do it better than you can What does an average day look like for you? Top things to do in a week to strive your business forward: Working with clients to understand the experience/atmosphere Understand where the business is at – finance Friday and understanding numbers Marketing Monday, tackle it Tuesday, website Wednesday, tackle it Thursday, finance Fridays Audiobook, podcast, anything that has changed your outlook, grown your business or created more profit? Daniel Priestley’s - Key Person of Influence Mel Robins – 5 Second Rule What kind of change do you want to see in the world? Happiness, happy experiences, bigger impacts Banish negativity Being in hospitality, if you could go for dinner or have drinks with anyone, who would you choose? Dead or alive. Family members who are no longer with us Walt Disney Another game changer e.g. Elon musk Beyoncé How can the listeners get in contact? www.joyzarine.com Instagram, Twitter, Facebook – Joy Zarine Listeners we have a Facebook group: Entrepreneurs on a mission
16 minutes | Nov 29, 2017
#002 - The Importance of Knowing the Figures Surrounding your Business and Life!
Episode #002 – Knowing you numbers Introduction into podcast Profits High street lenders possibly aren’t going to want to use your profits Active Brokers can potentially get latest years’ net profit considered Knowing your salary Salary and dividends are beneficial – they will be used to calculate your affordability Knowing your numbers shows a deep understanding of your business When getting a joint mortgage – knowing your partners salary is vital – CASE STUDY - giving the wrong figures could harm your application Expenses/Cost of Sales Looking at how much you’re spending e.g. utilities, stationary Looking at cheaper or better deals Make sure you note where changes are happening – they will be asked about An underwriter and you as a business owner should be looking where the differences are year on year Spreadsheets Spreadsheets are a good way of keeping your data in check Cloud based software e.g. Quickbooks or Zero, is more efficient Can be beneficial to your business and means you can access any numbers at ease Looking at profit per product Drop-off Rates Tracked drop-off rates when properties are down-valued or difficult An insurance policy, when they write to the doctors, to get a medical report, it turns out they can’t get that kind of insurance. So there is an element of cancellation or drop-off rate prior to the sale being made Understanding those sales targets, based on what your turnover and what your cancellation rate is going to be Sales targets Working out profits, salary and dividends needed in order to get a mortgage Clients going back to their businesses and implementing new strategies Weekly targets e.g. getting new leads, potential strategy calls and getting a strategy in place Monitoring where your leads are coming from and focusing on what is generating you the best return 3 Ways to Grow your Business Increasing your leads – knowing what content/media is bringing them in Increase the average transaction value- offering a complete package – making your clients’ life easier and ultimately increasing the average transaction value as you are offering more Increasing the frequency clients re-purchase from you – getting them to buy from you more regularly has an impact on your ability to grow Having a good relationship with existing clients to keep them coming back If you have any questions, feel free to put them below the post. Feel free to discuss and let me know what you think of this topic!
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