27 minutes | Dec 15th 2020

AMP 215: How to Retain an Engaged Audience by Treating Content Like a Carousel With Lindsay Tjepkema From Casted

How can marketers retain an engaged audience? Treat content like a carousel by getting people to come back for unique value from you and your brand. Today’s guest is Lindsay Tjepkema, CEO and co-founder of Casted—the first and only B2B marketing platform for brand podcasts. Lindsay knows what it takes to build, grow, and retain an audience.   Some of the highlights of the show include: Podcast: Opportunity to connect with audience and sales by providing content Marketing Channels: Leverage content for podcast business to amplify voices Content Challenges: Underwhelming access to software and experts Actionable Advice: Be the change you wish to see, and practice what you preach Casted: Create, publish, syndicate, and leverage show content across channels Content Carousel: What is it, who’s it for, how will you continue to serve them? Good or bad thing? Customers stop coming once they get what they came for Audit Audience Trends: Downloads, listens, and other signs people stay or leave CRM Capabilities: Engagement and retention rates—who listens and when? Advocate for Seasons: Make and compare changes, but don’t change audience Repurpose content and re-order ingredients to re-engage audience   Links: Lindsay Tjepkema on LinkedIn Casted Creating a Content Carousel for Your Podcast with OpenView's Meg Johnson HubSpot Ben Sailer on LinkedIn CoSchedule   Quotes by Lindsay Tjepkema: “Is it a bad thing if people aren’t listening or consuming that content anymore? Are they advancing onto the next step? Then, it’s not a bad thing, as long as you keep filling that funnel.” “If it is a bad thing, and you’re losing people for the wrong reasons, how can you just go back to the basics? How can you better understand your audience and give them more of what they are looking for?” “Repurpose your content. You put a lot of effort into it. If it’s good, it’s good, especially if it’s evergreen.” “An expert is someone who knows a lot about the subject matter that your audience cares about.”
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