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ACT LOCAL Marketing for Small Business Podcast

60 Episodes

39 minutes | 4 years ago
ALM 162: Your Book Blueprint – Jeremy Jones
Your Book Blueprint is an invention of today’s guest. Jeremy C. Jones is a proud Military veteran who served in Operation Enduring Freedom, family man, and entrepreneur now living in Paradise Valley, Arizona. He is a three-time #1 Best Selling Author on Amazon and has a passion for coaching people to find their greatness, get paid what they are worth, doing what they love every day. He strives to make a positive impact on other people every day. Founder of The Book District, which offers support to aspiring self-published authors and provides a community for published experts. Jeremy co-founded Jones Media Publishing as an efficient way to self-publish using his process called Your Book Blueprint Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation. Your Book Blueprint –Jeremy Jones
38 minutes | 4 years ago
ALM 161: Itty Bitty Book Publishing – Suzy Prudden
SUZY PRUDDEN, internationally acclaimed and prize winning speaker and seminar leader, author and TV/radio host and personality, has been inspiring audiences since 1965. New York Times Best Selling Author, fitness expert, hypnotherapist, and success and accountability coach. Authored 14 books on physical fitness, weight loss, body/mind technology and mind power, 4 videos, dozens of DVD’s and CD’s. She created and publishes the Amazing Itty Bitty Book series and Fit For Life® Publishing. Yes you’ve seen her on Oprah, Good Morning America, and The Today Show. Deepak Chopra says, “Based on trusting your inner intelligence, Prudden’s program is logical and straightforward, and most important, it works.” Louise Hay says, “Prudden’s message is both new and simple. Learn to love the body you are in. It feels good and it’s fun. I’ve seen Suzy take a skeptical audience and within three minutes turn this same group into a happy, smiling, eager and enthusiastic gathering.” The New York Times says, “If Suzy is talking about it today, the rest of the country will be talking about it tomorrow.” Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation. Itty Bitty Book Publshing – Suzy Prudden
45 minutes | 5 years ago
ALM 160: Find Podcast Guests – Jessica Rhodes
Jessica Rhodes is the founder and CEO of Interview Connections, the premier source for booking outstanding podcast guests. The Interview Connections team of Booking Agents works with podcasters to find and book guests for their shows. They also represent dozens of highly qualified guest experts to connect them with podcast hosts for interviews. Jessica is the host of the hit weekly web TV show, Interview Connections TV, she’s the host of the Rhodes to Success podcast and she is the co-host of The Podcast Producers, a ten episode audio series selected by Apple as a “How to Podcast” show in iTunes. Jessica is a regular speaker at Dream Business Academy and has shared the stage with dozens of top podcasters at Podcast Movement and Podcast New England. Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation. Find Podcast Guests – Jessica Rhodes
33 minutes | 5 years ago
ALM: 159 Creative Social Media Marketing- James Bethe
James Bethe is the founder of JRB Creative, a boutique social media marketing agency that offers creative social media marketing management services. He specializes in helping businesses grow with storytelling that offers unique content which nurtures, educates, and inspires social media communities. Being creative with your social media marketing doesn’t have to be hard! James tells us how to get a jump on the competition by thinking just outside the box. Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation. Creative Social Media Marketing – James Bethe
55 minutes | 5 years ago
ALM 158: Business on Purpose – Scott Beebe
Are you doing business on purpose? Scott Beebe founded Coaching On Purpose; a small, faith-based Non-Governmental who need the same liberation and cannot afford it. Scott created the Four Steps To Business Freedom; a six month group coaching experience that is exclusively built for Small Business owners (under $25mm and under 25 employees) to help build the Systems and Processes they need to be liberated from the chaos of working IN their business. The On Purpose Group LLC doing business under the trade name Business On Purpose is a business coaching, training, and strategy group that works to help small business owners and organizational leaders to uncover what they cannot see in three primary ways: a) Development and implementation of organizational Vision, Mission, and Values, b) Systematizing and automating business systems so owners can work ON their business and less time IN their business, and c) Leads virtual Business On Purpose Mastermind groups where business owners and organizational leaders meet weekly to uncover and implement the things they cannot see. Scott is also the host of The Business On Purpose podcast; a weekly podcast where Scott interviews small business owners to get their insight as to how they are living out their business on purpose. Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation. Business on Purpose – Scott Beebe
33 minutes | 5 years ago
ALM 157: 7 Hour Book – Nick Raithel
Nick Raithel is the creator of the 7 Hour Book. This proven system allows any business owner to get their own professionally-published book while spending only 7 hours of their time on it. With the 7-Hour Book, Nick is on a mission to help business owners finally get the recognition they deserve. Time and again, he’s seen business people in nearly every community who have incredible stories and knowledge to share. A book is the ultimate way for those in business to share their insights and be recognized. Yet the issue always seems to be that no one has any time. Seeing this, Nick combined advanced time management strategies with his own experiences in publishing and marketing. The result was the 7-Hour Book, a service that’s been delighting clients ever since. Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation. 7 Hour Book – Nick Raithel
49 minutes | 5 years ago
ALM 156: Customer Retention – Carrie Hartunian Smith
Carrie Hartunian Smith brings a wealth of experience – and tremendous passion – when it comes to impacting businesses. Her success began shortly after joining a start up media company in 1993. Growing the business from $60K a month in revenue to finishing the first year in business with $7mm, the company had explosive growth each year thereafter. After selling the media company in 2007, Carrie was asked to stay on with the new organization to be an integral part of their aggressive growth strategy, acquiring 5 media companies in under 2 years. Today, Carrie works with business owners and entrepreneurs to develop accelerated growth strategies in highly competitive industries. She creates and executes strategic growth plans, directing integrations and marketing automation, as well as manages projects and establishes benchmarks for success. Her expertise in fostering winning cultures, increased productivity and reducing costs in mission driven environments are just a few of her recognized talents and is a talented and accomplished leader. Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation. Customer Retention – Carrie Hartunian Smith
43 minutes | 5 years ago
ALM 155: Mindset Mastery – Caitlin Pyle
Mindset Mastery is a core principle for this guest. Caitlin Pyle is a 29-year-old millennial entrepreneur who works entirely online. She built a seven-figure blog and business in one of the tiniest niches on Earth: proofreading. Based in Orlando, Florida, Caitlin has been married for five years, and she and her husband Ben just returned from a year-long travel adventure through South America. ProofreadAnywhere.com Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation. Mindset Mastery – Caitin Pyle
37 minutes | 5 years ago
ALM 154: Marketing Tools – Joshua Latimer
Joshua left his “safe and secure” job as a banker for JP Morgan Chase to start a cleaning business at the age of 25, while his wife was pregnant with their first child. Joshua wanted to build a local business, while creating time and freedom for himself and his family. He grew the business until it was generating over $150,000 a month in revenue and then sold it to a national buyer. During the last two years that he owned his company, he only worked 5 hours / week on the business, but it still grew at 35% per year. Joshua is passionate about business systems and how they can change your life. When Joshua sold his company, he moved to Costa Rica where he now runs his two internet based businesses with a small team of professionals from all over the world. Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation. Marketing Tools – Joshua Latimer
37 minutes | 5 years ago
ALM 153: New Marketing Strategies – Kevin Donlin
Kevin Donlin has been called an “accidental pioneer” of online marketing, having sold one of the first ebooks on Usenet in 1994. From 1995 to 1998, he was Webmaster for FedEx.com, where he worked with the pioneers of online marketing. Since then, he’s written or co-written 4 books, and been a marketing advisor for clients big and small, delivering sales gains of more than $1 million on multiple occasions with online marketing and direct mail. He’s been interviewed by ABC-TV, Fox and NBC News, CBS Radio in Los Angeles and New York, The Wall Street Journal, New York Times, Fortune magazine, Entrepreneur magazine, and too many others to list here. He’s the author or co-author of 5 books, including the forthcoming book, “Marketing Multipliers.” Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation. New Marketing Strategies – Kevin Donlin
37 minutes | 5 years ago
ALM 152: Social Networking – Cara McNeil
Carla McNeil, the leading social media manager and best-selling author helps you make money with your social media campaigns on Facebook LinkedIn, Twitter, and YouTube. Before social media came along, Carla worked in everything from selling Avon products to teaching sewing to consulting in the hospitality industry. May sound like she’s tried a bit of everything but every job, profession and career Carla’s engaged in has been about networking and being social. That’s what social media marketing is all about and it fits Carla to a T! Trained by the best in internet marketing, Carla fast became a geek who loves to teach, especially when it comes to social media marketing. Along the way, Carla realized the power and fun of Facebook, Twitter, and YouTube. Discovered that chatting, networking and socializing on the internet is profitable . . . if you know what you’re doing. Carla knows what she’s doing. She’s helped her clients find customers and clients, build relationships, and sell more products and services with social media marketing. She can manage your social media marketing campaign or she can teach you how to do it yourself. It’s up to you. In addition to managing social media campaigns and teaching about social media, Carla has also written ebooks and hundreds of online articles. She loves to show business people and entrepreneurs how to use social media marketing to gain customers and clients. Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation. Social Networking – Carla McNeil
42 minutes | 5 years ago
ALM 151: Search Engine Marketing – John Limbocker
Search engine marketing for the masses! John Limbocker, is the Mastermind behind Internet Dominators, a division of a Limbo Vision, Inc. Limbo Vision, founded in 1985, served the advertising photography needs of business and advertising agencies. What drew business and advertising agencies to Limbo Vision was John’s knack for being able to bring their dreams to life on film using advanced lighting techniques and special effects photography. In the mid to late nineties John cracked many of the search engine codes of the time and was able to get top listings for clients. The following years have accounted for over 100 Million Dollars in on line sales for his clients. Today, Internet Dominators devotes over 90% of its efforts to search engine strategies to keep its clients ahead of the ever-changing SEO Game. Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation. Search Engine Marketing – John Limbocker
36 minutes | 5 years ago
ALM 150: Marketing Above the Noise – Linda Popky
Award-winning marketing expert Linda J. Popky, the founder and president of Redwood Shores-based Leverage2Market Associates, transforms organizations through powerful marketing performance. Her clients range from small businesses and consultants to mid-sized companies and large Fortune 500 enterprises. She’s been involved with many of the Silicon Valley companies who developed and deployed the technologies that have changed the world over the last twenty-five years, including Sun Microsystems, Cisco Systems, NetApp, PayPal, Plantronics, Autodesk, Applied Materials, and others. A consultant, speaker, and educator, Linda has been named one of the top women of influence in Silicon Valley and inducted into the Million Dollar Consultant® Hall of Fame. She is the past president of Women in Consulting and is a member of the Watermark Strategic Development Board. The first marketing expert worldwide certified to offer the Private Roster™ Mentoring Program for consultants and entrepreneurs, Linda has taught marketing at San Francisco State University’s College of Extended Learning, University of California Santa Cruz Extension in Silicon Valley, and West Virginia University’s Integrated Marketing Communications program. Linda holds an MBA and a BS in Communications from Boston University. Her new book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters¸ was released in March 2015. A classically trained pianist, Linda has also produced Night Songs, a CD of classical piano music. Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation. Marketing Above the Noise – Linda Popky
39 minutes | 5 years ago
149: Shel Horowitz – Guerrilla Marketing to Heal the World
For over a decade, Shel Horowitz, “The Transformpreneur,” has been showing business owners how to be more profitable by being green and ethical. Shel shows businesses how to go green affordably and effectively. He show you how to market that green commitment effectively to win new customers, turn those customers into fans, and turn those fans into ambassadors for you. Recently, he’s focused on the profit motive as a powerful tool for turning hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance. Shel is an international speaker, transformational business consultant, and the multiple-award-winning author of ten books, including the long-running category bestseller Guerrilla Marketing Goes Green and the brand new Guerrilla Marketing to Heal the World (both co-authored with Jay Conrad Levinson, Father of Guerrilla Marketing). Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation. Guerrilla Marketing to Heal the World – Shel Horowitz
48 minutes | 5 years ago
148: Matt Miller – Vending Machines Business
Matt Miller spent the first 9 years of his career as an Air Force pilot, before entering the private sector to work in both the medical device and advertising industries. While a top performer in the corporate world, his long term desire was to be his own boss. A good friend one day mentioned the gum ball vending machines he and his young daughters owned, and that conversation began a 10 year business quest that has brought Matt’s company, School Spirit Vending, to the cutting edge of both the vending and school fundraising industries. Today, School Spirit Vending’s franchising program provides a proven and profitable business system for busy professionals and their families looking to develop secondary income streams, while raising millions of dollars for education at the same time. Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation. Vending Machines Business – Matt Miller
45 minutes | 5 years ago
147: Selling -Butch Bellah
Butch Bellah is a Speaker, Sales Trainer, Author and Coach and truly love helping others reach new heights, develop new skills or overcome obstacles and hurdles. He formed B2 Training & Development to specialize in sales training and coaching for organizations and individuals. With more than 25-years of hands on experience “in the trenches”, he feels uniquely qualified to help you avoid pitfalls, break out of slumps or simply improve your selling skills. In his career, he spent almost 16 years with a large regional wholesale food distributor and helped grow it from $35million in annual sales to more than $250 million before acquiring the company as a minority shareholder with a business partner. Today he works with companies, individuals and sales teams to help them get more appointments, land more business and retain more customers—all while focusing on bottom line profits. He gets to speak regularly to groups throughout the southwest where he is able to draw on more than 10-years of experience as a professional stand-up comedian. (THAT was the best sales training he has ever received!) He has been named one of the Top 50 Sales Experts and one of the Top 100 Business Coaches to follow on Twitter and his first book, The 10 Essential Habits of Sales Superstars: Plugging In To The Power Of Ten is available now. Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation. Selling – Butch Bellah
41 minutes | 5 years ago
146: Time Management Systems – Michael and Debbye Cannon
Debbye Cannon is the author of PEACE of PAPER®, Organizing Without Agonizing®, Wardrobe Wisdom, and numerous audio and video products. She has had a wide range of experience ranging from Girl Scout Leader/Trainer to Army Wife to radio personality. Debbye was recognized in 2013 as one of the American Mothers Inc. “Mother of Achievement”. Her systems save time, space and energy to deliver prosperity and serenity to home and business each and almost every day. Debbye is the mother of two and the grandmother of four, all of whom live within walking distance of their home in Salt Lake City, UT. Michael is a graduate of the United States Military Academy and a retired Lieutenant Colonel. He served for 21 years in the US, Europe, Asia, and received a Silver Star for service in the Middle East. He has been a university professor, published author, web developer and speechwriter for the commander of the largest organization in the Department of Defense. He is the technology genius of Power Couple Consulting. His greatest joy has been to have been married to his lovely wife and high school sweetheart for over 40 years. Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation. Time Management Systems – Debbye and Michael Cannon
65 minutes | 5 years ago
145: Google Local In Your Marketing – Stephen Christopher
Google Local reviews and directory listings continue to be a huge force in online marketing. I’ve said it before, ignore the Google at your own peril. But I do have some help for you today. Stephen Christopher is the CEO of Seequs Marketing Technologies, an organic web marketing firm based in Denver, CO. He has owned and started several businesses in the last decade, one of which failed leaving him over $100k in debt. But, from that failure came some of the greatest learning experiences about running a business and since then he has owned and operated multiple businesses, including two different award winning online marketing companies. Stephen’s primary objective in life is to selflessly add value to others and help business owners achieve success beyond their wildest dreams. He is an avid study of personal and professional development, a professional speaker, and a personal and business coach. He believes that business owners should focus on starting a revolution in their market-place and not just starting or running a business! Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation. Google Local In Your Marketing – Stephen Christopher
63 minutes | 6 years ago
144: Lead Generation With Webinars – Steven Essa
Lead generation with webinars is a marketing strategy that breaks down any border without breaking the bank. Steven Essa is known internationally as the “Make Money with Webinars Expert.” He was raised in the western-suburbs of Sydney, Australia by hard working immigrant parents. Steven now excites audiences in Australia, the UK, USA, UAE, Ireland, Switzerland, Hong Kong, Malaysia, Cyprus, Singapore and New Zealand. Steven has trained thousands of people to leverage the power of “webinars;” their efficiency, convenience and flexibility, to generate thousands of dollars an hour in product sales. Steven’s methods give all business owners something that is much needed in today’s New Economy: the flexibility to create additional streams of income in their business. Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation. Lead Generation With Webinars – Steven Essa
54 minutes | 6 years ago
143: Publicity Promotion For Small Business – Josh Elledge
Josh Elledge is on a mission to help entrepreneurs attract the perfect audiences! He is the creator of MillionsInFreeMedia.com – which is designed to inspire and provide a road map for entrepreneurs who want to dramatically increase their own sales by attracting the perfect audiences and assists them with how to get more press and PR with free tools. Josh launched SavingsAngel, Inc. from his Holland, Michigan, home in 2007. Like most Americans, he wanted to reduce his family’s grocery bill; armed with a background in information technology and internet development, he did just that. Josh’s technologic tinkering cut his family of five’s monthly grocery bill by half, to $300, and created SavingsAngel.com®, the most comprehensive coupon and sale matching service available. SavingsAngel.com has become a major operation employing up to 50 employees and grossing more than $5 million in sales. Since then, Josh has shared his successful couponing and savings expertise with millions of families, both online, in person as a dynamic public speaker, and through his weekly appearances as an expert on Fox 35 Orlando and News 13, as a weekly syndicated columnist for eight newspapers (with total readership above 1.1 million readers), and on a number of radio stations, and regularly appearing on more than 50 TV stations across the country. All told, Josh has appeared on TV or radio more than 1000 times. Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation. How to Promote Your Business – Josh Elledge
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