What success really means, the state of UK accounting, and the strength of community, with Heather Townsend
This week, Stuart is joined by Heather Townsend, founder of The Accountants Millionaires' Club, author of 6 books, and highly-regarded influencer, speaker and coach to accounting firm owners. They explore the intricacies of her career, her capacity to be well prepared, and the growth that she's helped many partners and firms achieve over the years.Together they discuss: How Heather fell into the accounting profession (1:40). Being an educator, taking the complex and making it simple (6:30). Acknowledging that you can’t do everything (9:00). The 3 ways to grow an accounting practice (10:30). Pricing and increasing your fees (12:00). Going after the wrong goals and having the wrong ideas of success. (16:00). Recruiting challenges and the impact of COVID-19 (22:10). Outsourcing and offshoring staff (28:30). Teaching the wrong skills to young accountants (35:40). The consolidation of technology (39:40). The future of compliance (41:40). The Accountants Millionaires' Club and the strength of community (45:30).