24 minutes | Nov 11, 2020

Practical Marketing Tips for Accountants & Accounting Firms

Grant Leboff is an international speaker and author on sales and marketing strategy. His speciality is the massive changes in how firms sell and market coming from technologies an increasingly competitive world.He is a regular contributor to many business magazines and newspapers. Amongst others, he has been featured in the Daily Telegraph, The Independent, The Financial Times, The Daily Mirror and The Sun. He has appeared on BBC Radio on numerous occasions as well as being featured on a significant number of US radio networks. Selected shownotes:What exactly is marketing in the context of professional firms like accountantsThe difference between brand communication and human communication for accounting firmsThe key factors that elevate tactical to strategic marketingThe key distinctions between marketing tangible products and intangible servicesWhy it's never been noiser in your marketplace in today's 'war for attention'What makes differentiating yourself and your accounting firm actually easier these daysHow the 'smallest viable market' helps you shape marketing strategy for your accounting firmThe substantial benefits for an accountant of targeting a niche or specialist marketHow the market is changing for accountancy services in today's fast-moving worldThe #1 critical 'word of mouth' change in how referrals are happening for accountantsHow covid has changed the way business networks and commercial relationships are built for accountantsThe primary channel accountants should be focusing on to build trust, familiarity and credibility in their chosen marketsHow the buyer journey and demographic of business owners is changing how accounting firms should marketThe two things that could happen when a prospect does a Google search for an accounting firmTwo practical tips for accountants when it comes to 'selling yourself'The #1 source of great ideas for accountants who want to create compelling content and thought leadershipEncouraging words for accountants who feel they are too inexperienced or too busy to do any marketing or business development.Contact Grant here:WebsiteLinkedIn
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