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As a B2B marketing change agent, Kerry Cunningham proves that curiosity is a valuable trait in business. He’s explored many areas of intellectual curiosity. While also pursuing a master’s degree, he worked concurrently in as many as three research laboratories in various fields of social and personality psychology. He brings that depth to SiriusDecisions, where he works with B2B clients to optimize marketing operations and demand management functions.With Guest: Kerry CunninghamVice President & Principal Analyst at ForresterListen to learn:✅ First steps towards integrating AI into the B2B marketing mix✅ How AI scales B2B marketing while making it more personal✅ How AI analyzes intent signals to transform a business digitallyConnect with Kerry on LinkedIn: https://www.linkedin.com/in/kerrycunninghamRegister for the True Influence Spring Summit: https://bit.ly/31uIJ8o Learn more about your ad choices. Visit megaphone.fm/adchoices

We have a special bonus episode for you all! Our virtual Spring Summit: Accelerating Revenue through Artificial Intelligence on April 14, 2021 at Noon - 2:30pm (EST). Register here: https://bit.ly/31uIJ8oJust as artificial intelligence is changing our daily lives, machine learning is also redefining B2B marketing and sales at a rapid clip.Should you harness the power of AI in your demand generation? How can AI turn your marketing, sales and data efforts into a revenue machine? What do best practices and early adopters say?You’re about to find out. Complete your registration for the (free) virtual True Influence Summit, where demand gen and AI leaders from Google, Microsoft, SAP, IEEE, Live Earth and Forrester answer those questions and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

Darrell Alfonso has been called the perfect balance of detail-oriented and completion-driven, combined with strategic thinker. Having worked at startups, mid-sized companies, and nonprofits, Darrell says he’s come to realize it's about the people, not the platforms, but it's best to keep your eyes on both. His list of marketing achievements is only eclipsed by his list of volunteer and community work. You’ll find there’s plenty to learn about Marketing Operations from this high achiever.With Guest: Darrell AlfonsoAmazon Marketing Operations | Marketing Automation Champion & SpeakerListen to learn:✅The role of marketing operations in today’s B2B teams✅ Why hiring marketing ops skills benefits your business✅ How marketing ops contribute to revenue generationConnect with Darrell on LinkedIn: https://www.linkedin.com/in/darrellalfonso Learn more about your ad choices. Visit megaphone.fm/adchoices

Join this session with Tom Castley for tips on transforming sales processes, sales and marketing collaboration, and delivering higher revenue, all while breaking into new markets. Tom helps businesses dramatically boost sales productivity with a toolkit that includes data and automation to remove manual steps from sales processes.with Guest Tom CastleyVice President of Sales, UK | OutreachListen to learn:✅ Key differentials to keep in mind when selling to a new market✅ Communication channels that appeal to B2B buyers in the UK✅ Common mistakes companies make with global marketingConnect with Tom Castley on LinkedInLearn more at trueinfluence.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Who hasn’t engaged with a chatbot? And who hasn’t deployed one on a website? Billy shares compelling reasons you should take a closer look at how your chatbot is performing. His team helps B2B brands with digital conversation optimization, not just with chatbots, but email and other automated engagement. What great ideas will you learn?With Guest Billy Bateman:ChatFunnels Co-Founder & VP of Operations | Host, Digital Conversations PodcastListen to learn:✅ What B2B companies are missing in conversational marketing✅ How responsive chatbot and video integration engages visitors✅ The secret to not masquerading a chatbot as a personListen to Digital Conversations PodcastConnect with Billy on LinkedInLearn more at trueinfluence.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Dan and his team create entertaining ads that sell stuff, and he wants other B2B marketers to enjoy the same results. As a keynote speaker and agency co-founder, Dan has proven chops in digital and social media marketing. Listen for some serious content marketing advice.With Guest Dan KnowltonKnowlton Co-Founder & CMO | Co-Host Business Anchors PodcastListen to learn:✅What B2B marketers can learn from creative strategies of B2C branding✅Which metrics to consider while shifting towards creative, responsive marketing initiatives✅Different affordable platforms to help businesses through digital transformationBusiness Anchors Podcast: https://lnkd.in/d_giHFPDan Knowlton's LinkedIn: https://www.linkedin.com/in/danielknowlton1/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn how intent signal data helps B2B companies supercharge the sales process with Guests:Steve Richard & Jamie ShanksSteve Richard: https://www.linkedin.com/in/saleskickoffspeaker/Chief Evangelist & Co-Founder, ExecVision | Co-Founder @VorsightSteve Richard is an evangelist for quality sales conversations, and in using technology and data to mine insights about customer interactions.Jamie Shanks: https://www.linkedin.com/in/jamestshanks/Managing Partner, Sales for Life - The Growth System | Best-selling AuthorIf you’re willing to learn new skills, you’ll consistently outperform your peers, according to Jamie Shanks. He’s widely recognized for his Digital Sales Methodology, and he says digital sales is a vital skill in the 2020's.Listen to learn:✅ How to integrate intent signals with buyer engagement tactics✅ Ways to lower customer acquisition costs with intent intelligence✅ Why intent signals is the right tool to engage existing B2B customersHear what these two have to say about bringing intent data into digital sales conversations!Chad Burmeister's Season 1 Episode - How AI Powers Your B2B Sales Processhttps://learn.trueinfluence.com/chad-burmeister-landing-page.htmlLearn more at https://trueinfluence.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

How can sales reps prospect through all the digital noise? Who better to answer that question than a sales rep who’s also a sales trainer. Morgan coaches teams on modern techniques that bolster pipeline, leverage social media, schedule net new accounts and cold call with confidence. And now he’s our guest!With Guest Morgan Ingram:Director of Sales Execution and Evolution at JB Sales | Host of SDR ChroniclesListen to learn: How to introduce yourself with a “PLA” cold call opener Impact of the “Morgan Technique” on building customer rapport  Types of feedback questions for sales call evaluation Learn more at trueinfluence.comOriginally published October 29th, 2020 Learn more about your ad choices. Visit megaphone.fm/adchoices

From rookie start-up CMO to founder of Laudable, Angela is your go-to for how to create authentic, engaging, custom-branded content at a fraction of the cost of traditional video. Laudable puts customers at the center of the story, leveraging video for a better customer experience. You’ll never think about case studies, brochures and other business content in the same way.With Guest Angela Ferrante Founder and CEO | LaudableWatch to learn: Starter tips for creating good B2B video content How to repurpose any existing content into video Why video storytelling today has an emotional component Learn more at trueinfluence.comOriginally published October 28th, 2020 Learn more about your ad choices. Visit megaphone.fm/adchoices

The winner of too many awards to list here, Rick has coached 500+ companies and thousands of B2B salespeople. The “Smarketing Guy” shares his views on rethinking how to market and sell in a virtual climate. (Smarketing integrates sales and marketing processes to drive favorable business outcomes.) But don’t forget about integrating people into that equation. Here’s what B2B companies need to know to pivot from traditional hiring models.With Guest Rick Lambert:Founder / CEO - selltoWIN.com & IN2communications.comWatch to learn: How integrating LinkedIn into the sales process opens up potential opportunities How to succeed with personal branding on LinkedIn  How to make virtual sales call more engaging and effective Learn more at trueinfluence.comOriginally published October 27th, 2020 Learn more about your ad choices. Visit megaphone.fm/adchoices

His passion - “Helping Regular People Become the Greatest Sales Professionals in the World” -- is no small feat, but Chad does it with skill. Part of his method involves showing Founders, CEOs and CROs how to use artificial intelligence to dominate markets. Following his advice, entrepreneurs have generated thousands of meetings and millions in pipeline and bookings. Watch and learn.With Guest Chad Burmeister:Founder & CEO - ScaleX.ai|Co-Founder - SalesClass.ai|AuthorWatch this episode to learn: How AI helps you do more with less during Covid-19 Why high EQ is vital in an AI-enabled world How B2B companies can leverage AI just as well as B2C Learn more at trueinfluence.comOriginally published October 22nd, 2020 Learn more about your ad choices. Visit megaphone.fm/adchoices

A self-described sales process geek, David cares strongly about leadership, strategy, operations, marketing, training and employee development. His topline philosophy: Winning is about proper execution and always putting the client's needs first. One fan recognized him by borrowing a quote from John Maxwell, “David is a leader "who knows the way, goes the way, and shows the way." Sounds like a perfect guest for Accelerating Revenue!With Guest David Weiss:Enterprise Sales Leader | Author | Speaker | Podcaster | Sales Coach | Aspiring CookWatch to learn: What is situational leadership and its advantage over micro-management Importance of leadership training for B2B organizations Different leadership skills for the virtual world of work Learn more at trueinfluence.comOriginally published October 21st, 2020 Learn more about your ad choices. Visit megaphone.fm/adchoices

Many have heard Steve speak at SXSW Interactive, DMA, AMA, SiriusDecisions Summit, AdTech and other learning events. He's consulted by technology startups, growth-stage firms needing revenue processes and publicly traded companies needing teams of modern marketers. No surprise then he’s one of the Top 50 Most Influential Leaders in Sales Lead Management. So get ready for creative thinking and practical ideas. With Guest: Steve GershikChief Marketing Officer - inRiver|Advisory Board Member - Sales Lead Management AssociationWatch to learn: What are critical selection factors for an innovative business idea How to strengthen your brand presence throughout the company Reasons why you lose a customer in the process of being creative Learn more at trueinfluence.comOriginally published October 20th, 2020 Learn more about your ad choices. Visit megaphone.fm/adchoices

Roderick understands how to leverage cutting-edge technologies to decrease time to revenue, increase sales productivity and deploy scalable coaching. In his global sales enablement consultancy, results are time-bound and metrics-focused to ensure sales and customer success professionals have the strategy, resources and skills for sustainable growth. Watch for ideas to help decrease time-to-revenue and increase productivity in a virtual selling world. With Guest Roderick Jefferson:CEO - Roderick Jefferson & Associates | Advisory Board Member Autobound, Capella University & Selleration Inc |Founding/Member - Sales Enablement SocietyWatch to learn: Four key ways to align with changing company goals Why sales enablement practitioners should focus on specifics while interacting virtually How enablement practitioners can take advantage of the talent pool post-Covid-19 Learn more at trueinfluence.comOriginally published October 14th, 2020 Learn more about your ad choices. Visit megaphone.fm/adchoices

Bob’s mission is to help lead the Inside and Digital Sales profession to the next level of professionalism and performance. His guidance is especially relevant now, with so much selling moved into the digital and virtual realms. Watch to learn about elevating the role of inside sales professionals and increasing their value to your businesses.With Guest Bob Perkins:Founder & Chairman | American Association of Inside Sales ProfessionalsWatch to learn: How has inside sales become the new normal for B2B How high-performing field reps manage sales in the wake of COVID-19 How getting to know your customer builds rapport in virtual selling Learn more at trueinfluence.comOriginally published October 13th, 2020 Learn more about your ad choices. Visit megaphone.fm/adchoices

For B2B sellers, mega deals are the holy grail. Yet many companies lack a good process for finding and closing uncommonly large deals. Having won multiple $50M+ SaaS deals, Jamal developed the Mega Deal Secrets masterclass to teach the art of whale hunting to enterprise sellers. Now this podcast lets B2B marketers and sales also learn from his unique knowledge. With Guest Jamal Reimer:Owner @ Outseller Consulting | Advisor @ PureSoftware & SaamaWatch to learn: What is a mega deal and how does it differ for companies Why involving stakeholders in the conversation opens the door to the ultra-large deal Five quick steps to become a powerful “mega dealer” Learn more at trueinfluence.comOriginally published October 8th, 2020 Learn more about your ad choices. Visit megaphone.fm/adchoices

Khalid’s expertise combines experimentation and conversion rate optimization with testing, heatmaps, session replays and online polling. He’s helped hundreds of well-established brands and fast-growing startups increase online sales through AB testing. When he makes a recommendation, you know it’s been thoroughly vetted. He’s been featured in conferences around the world and on BBC, CNN, MSNBC and France 24. Settle in for some seriously good advice on business strategy.Khalid SalehCo-founder & CEO @ Invesp | Co-founder @ FigPiiWatch to learn: How to compete for customer interest with a novel B2B process How to create a specific customer experience and buying tribe How to add a human touch to marketing and sales strategy Learn more at trueinfluence.comOriginally published October 7th, 2020 Learn more about your ad choices. Visit megaphone.fm/adchoices

Lisa keeps a close eye on artificial Intelligence at the intersection of business, academia and government oversight. Her fact-based approach to problem solving helps organizations pivot to new business models, fix what’s broken, and create quick, sustainable growth-to-scale. Learn how to create and implement business strategies for a virtual world that focus on technology and data. With Guest Lisa Palmer:Chief Technical Advisor AMER @ Splunk Inc. | MBA Professor @ Southern Nazarene UniversityWatch to learn: How to ease these B2B-related pain points in the virtual space How visual tools prepare your internal team for the future How conversational AI shortens the timeline in virtual selling Learn more at trueinfluence.comOriginally published October 6th, 2020 Learn more about your ad choices. Visit megaphone.fm/adchoices

Greg helps companies increase the watchability of their digital assets for self-service engagement. Self-service engagement means going from a traditional push model to a modern “consume” model through watchable assets. What a great way to deliver content! B2B buyers already consume content independently 24/7, and Greg explains how to analyze viewer interest and intent to better align with their journeys.With Guest Greg Dickinson:Chief Executive Officer | Omedym | Author “The Convenience Economy” Watch to learn: Digital roadblocks that cause you to lose customers to competitors How self-service content helps you reach the buying team digitally How to build self-service engagement with existing website content Learn more at trueinfluence.comOriginally published October 1st, 2020 Learn more about your ad choices. Visit megaphone.fm/adchoices

The winner of too many awards to list here, Rick has coached 500+ companies and thousands of B2B salespeople. The “Smarketing Guy” shares his views on rethinking how to market and sell in a virtual climate. (Smarketing integrates sales and marketing processes to drive favorable business outcomes.) But don’t forget about integrating people into that equation. Here’s what B2B companies need to know to pivot from traditional hiring models.With Guest Rick Lambert:Founder / CEO - selltoWIN.com & IN2communications.comWatch to learn: The right questions for interviewing candidates today What new hires should do in the first quarter of the job Tips for communicating virtually with new hires Learn more at trueinfluence.comOriginally published September 25th, 2020 Learn more about your ad choices. Visit megaphone.fm/adchoices