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AAMplify! - Official Podcast of the Association for Accounting Marketing

8 Episodes

17 minutes | 5 years ago
S1 E8 – The Next Frontier: AAM's Focus on Business Development
Guest Mitch Reno, Director of Client Experience, Rehmann. Interviewed by Steve Brunson.
11 minutes | 5 years ago
S1 E7 – Video Marketing – Joe Rotella, Delphia Consulting, LLC
Creating Value and Making a Connection with Video Marketing. Joe Rotella, Chief Marketing Officer at Delphia Consulting, LLC. Interviewed by Jessica Levin at Seven Degrees Communications.
17 minutes | 6 years ago
S1 E6 – Soft Skills Training – Jennifer Wilson, Convergence Coaching
Jennifer Wilson Shares Tips On Getting Started with Business Development and Soft Skills Training - Jennifer Wilson, Partner, Co-Founder Convergence Coaching. Interviewed by Jessica Levin at Seven Degrees Communications.
18 minutes | 6 years ago
S1 E5 – Event Marketing – Kari Schott, Green Hasson Janks
Building a Niche with Winning Events. How Kari Schott and Green Hasson Janks Have Taken Event Marketing from Zero to Sixty - Kari Schott, Director of Marketing, Green Hasson Janks
34 minutes | 6 years ago
S1 E4 – Merger Marketing – Amy Jemison, Warren Averett and Bri Harding, Carr Riggs Ingram
The merger market has never been. Firms are acquiring and being acquired almost every day. With every merger, there is opportunity for value to be created or lost. What role are marketing directors playing? What strategies are they employing? You won’t want to miss two talented marketers discuss their unique merger marketing experiences.
20 minutes | 6 years ago
S1 E3 – 2014 AAM Marketing Budget Benchmark Survey – Lee Frederiksen, Hinge Marketing
The 2014 AAM Marketing Budget Benchmark Survey revealed some insightful information for all accounting marketers. What are high growth firms doing that low growth firms are not? What initiatives are truly driving growth? Neither you nor your firm can afford to miss this insights in this episode
12 minutes | 6 years ago
S1 E2 – Marketer Spotlight - Making of the Marketer of the Year
Randy Mowat, Senior Vice President Marketing at MNP, LLP gives his perspective on marketing and his Marketer of the Year award, 2014. Don't miss this insightful episode filmed on location at last year's 2014 AAM Summit in Austin, TX.
18 minutes | 7 years ago
S1 E1 - Searching for Growth in 2014 - Mark Koziel, AICPA
New services are the lifeblood of growing CPA firms, and nobody has their finger to the pulse of new opportunities more than Mark Koziel, Vice President, Firm Services & Global Alliances at the AICPA.
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