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In session 40 of A Marketing Podcast, I focus on some of the hurdles that small businesses have when adopting social media. I also talk about the difference between the major social channels in regards to the type of messagingThe post Session 40: Adopting Social Media for Your Small Business appeared first on A Marketing Podcast.

In session 39 of A Marketing Podcast I walk through setting up Google analytics and claiming your Google business as part of your marketing platform setup. Ensuring that you can monitor and review your website’s traffic and interactions with variousThe post Session 39: Digital Marketing Setup – Setting up Google Analytics appeared first on A Marketing Podcast.

In session 38 of A Marketing Podcast, I provide an overview of how the year is going to unfold for the show. I also get started on the first theme of the year, digital marketing setup. In particular the setupThe post Session 38: 2017 and Small Business Digital Marketing Setup – Part 1 appeared first on A Marketing Podcast.

In session 37 of A Marketing Podcast, I give you a quick review of the year of 2016. I also talk about the plan for 2017 and what I have in store for you all. 2016 Review Thank you to everyoneThe post Session 37: 2016 Year in Review, and the 2017 plan appeared first on A Marketing Podcast.

In session 36 of A Marketing Podcast, I’m talking about 2017 Marketing Strategy Development. It’s that time of year to get your strategy developed and ready for the new year. In this session, I walk through the strategy template I’veThe post Session 36: 2017 Marketing Strategy Development appeared first on A Marketing Podcast.

In session 35 of A Marketing Podcast I’m talking about executing a scientific approach to advertising. The approach provides you with a way to constantly compare and contrast the many different options and approaches there are to performing advertising, both onlineThe post Session 35: A Scientific approach to advertising appeared first on A Marketing Podcast.

In session 34 of A Marketing Podcast I talk Customer Marketing Overview. I go over when customer marketing kicks in and things to consider to deliver the right message to your current customers in order to achieve up-sells and additionalThe post Session 34: A Customer Marketing Discussion appeared first on A Marketing Podcast.

In session 33 of A Marketing Podcast I talk about awareness marketing and how it’s more than just paying for impressions. I touch on the differences between brand awareness and issue awareness, as well as some thoughts on getting theThe post Session 33: Awareness marketing – Not just impressions appeared first on A Marketing Podcast.

In session 32 of A Marketing Podcast I talk about the power of a CRM tool in your marketing. I cover what a CRM is and how to sue it help develop marketing insight and even how to use itThe post Session 32: The Power of a CRM in Marketing appeared first on A Marketing Podcast.

It’s Thanksgiving here in Canada! So naturally I was laid out on the couch full of turkey and didn’t get to putting together a full session for you to listen too. Sometimes you simply need to lay back and hangThe post Session 31: Happy Thanksgiving (Canadian Edition) appeared first on A Marketing Podcast.

In session 30 of A Marketing Podcast, I’m talking about micro-moments marketing and how to execute marketing that focuses on converting consumers in the micro-moments they have every day. By the end of this session you’ll understand what a micro-moment isThe post Session 30: Micro-moments marketing for small business appeared first on A Marketing Podcast.

In session 29 of A Marketing Podcast, I focus on making sure that you’re delivering value in content marketing campaigns. It’s not about putting out lots of content, it’s about developing valuable content and distributing that content to your audience. SessionThe post Session 29: Delivering value in content marketing appeared first on A Marketing Podcast.

In session 28 of A Marketing Podcast, I’m focusing the marketing funnel. I provide an overview of what a funnel is, the different types of marketing funnels, as well as creating your own marketing funnel. Session 28: Do you have a MarketingThe post Session 28: Do you have a Marketing Funnel? appeared first on A Marketing Podcast.

In session 27 of A Marketing Podcast, we’re talking Marketing Automation. In particular getting started in marketing automation. My goal for this show was to help you understand if marketing automation is something for you and your business and how toThe post Session 27: Getting Started in Marketing Automation appeared first on A Marketing Podcast.

In session 26 of A Marketing Podcast, it’s time to talk about what is ReMarketing. I get into the strategic approach to ReMarketing and the different ways to apply remarketing strategically. I also discuss what it takes to setup remarketing andThe post Session 26: What is Remarketing? appeared first on A Marketing Podcast.

In session 25 of A Marketing Podcast, Part 6 of How to advertise your business online, I’m talking about Twitter Ads. I walk you through your options within the platform and setting up your first campaign. Session 25: Twitter AdsThe post Session 25: Twitter Ads – Advertising on Twitter appeared first on A Marketing Podcast.

In session 24 of A Marketing Podcast, Part 5 of How to advertise your business online, I’m talking about LinkedIn Advertising. Some of the options you have within the platform, as well as the unique targeting features that are availableThe post Session 24: LinkedIn Advertising Overview appeared first on A Marketing Podcast.

In session 23 of A Marketing Podcast, Part 4 of How to advertise your business online, I’m talking about getting started with Facebook Advertising. I walk through the options available to you and the setup of a campaign. Session 23:The post Session 23: Getting Started with Facebook Advertising appeared first on A Marketing Podcast.

In session 22 of A Marketing Podcast, Part 3 of How to advertise your business online, we’re going to focus on Display advertising 101. From the things to consider before you setup your display advertising campaigns, to the actual setupThe post Session 22: Display advertising 101 appeared first on A Marketing Podcast.

In session 21 of A Marketing Podcast we’re on to Part 2 of How to advertise your business online. We’re going to focus on Search Engine Marketing (SEM) in today’s session. From setup to configuration and management. I had the pleasureThe post Session 21: Search Engine Marketing appeared first on A Marketing Podcast.