How to Stop Being an Order Taker
How to Stop Being an Order TakerWhat makes someone a good seller? Is it their ability to prospect, how they can deliver a sales pitch, or being a master at the upsell? All of these traits and more can make you a better salesperson. When it comes to professional development for salespeople it can also be helpful to discuss traits that can hinder your growth, which is what we are discussing today. One-way salespeople can strive to be more effective sellers is to avoid falling into the trap of being an order taker. In sales, an order taker is someone who addresses customer inquiries (also known as orders) but does not proactively engage in activities that would increase sales, such as finding new prospects or upselling to existing customers. Now you may be wondering, what’s so bad about being an order taker? Ultimately it depends on your role, and where you want to take it. For example, those who work in retail environments can approach their sales role as more of an order taker. In this role, the salesperson is not responsible for generating new leads — they are responsible for giving the customers who do approach their business a positive experience to land the sale. Ultimately in this scenario, the customer is driving the conversation. On the other hand, if you work in B2B sales, being an order taker is not the approach you want to take. If you are comfortable sitting back and hoping all of your customers magically find you and are ready to buy on the spot, then go for it. But in the real world, especially in today’s business environment where competition is stiff and most buyers are somewhere between 57 to 90% through their decision-making process before they engage with sales reps, chances are you don’t have time to sit back and take orders. Sales professionals who are able to remain effective despite market fluctuations and other challenges are often considered order-getters or makers because they create orders and opportunities by taking initiative to facilitate the sales process. Think about the difference between Order Taker vs. Order Getter If you want to be an order-getter instead of an order-taker, 1. Be intentional with your prospecting efforts. 2. Focus on customer relationship building to influence the sale. 3. Keep your customers coming back for more. Being an effective salesperson who generates new business for their company’s bottom line requires working smarter and being proactive. Salespeople’s job is to influence the sale. It's not to be an order taker. It's not to react to whatever the prospect says or demands. That's order-taking. Here are my three tips to stop being an order taker: 1. Prospect, prospect, prospect – you must continually bring in new opportunities to fill up your sales funnel 2. Start influencing the sale 3. Consult and become a trusted advisor It's time we start taking more stock of the influence we have in the sale. Salespeople are not paid to be order takers. We're paid to influence the sale, to provide information, insight, support, guidance, and advice that increases the opportunity for the buyer to choose our solution over the competition or the status quo. Let's put an end to order-taking and earn our keep by being powerful, knowledge-driven influencers. It's what we're paid for. Let's connect on LinkedIn