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In this episode, our Fohr Sephora team members Suzannah Tarkington and Stephanie Cinque share insider tips on how to make your Sephora Squad application stand out. Learn about the program's benefits, what qualities the selection team seeks in applicants, the brands squad members will work with, and more.

Welcome to Negronis with Nord. In this episode of Negronis with Nord, we are celebrating our 50th episode! James shares some knowledge today by giving his best advice to new creators. He also reflects on his time as an entrepreneur and shares three helpful tips for those who are getting started or on their own business journey.

Welcome to Negronis with Nord. In today's episode, James addresses Meta Verified and the Instagram blue checkmark subscriptions before digging into de-influencing. With the trend dominating media headlines, James offers actionable advice on navigating this trend.

Welcome to Negronis with Nord. In today's episode, James talks about 2023 Super Bowl ads (and his disappointment), why influencer marketing is the future of brand communications, and why the billions of dollars spent on the Super Bowl would be better spent on influencers.

Welcome to Negronis with Nord. In today’s episode, we dive into Mikayla Nogueira's L'Oréal's Telescopic Lift mascara review (aka #MascaraGate). Plus, how influencers’ focus should still be on protecting and building trust with their audience, advice for solo entrepreneurs, and the “de-influencing” trend.

Welcome to Negronis with Nord. In today’s episode, we answer, will brands cast more influencers or celebrities in 2023 Superbowl Ads? James also dives into the infamous Tarte x Dubai trip, the beauty industry's financial impact, and how influencers SHOULD be integrated into Superbowl campaigns.

Welcome to Negronis with Nord. In today’s episode, James addresses how influencers should react to the looming recession, digs into one of our 2023 Influencer Marketing predictions, and how influencers can take ownership and drive value.

Welcome to Negronis with Nord. Today’s episode features two guests, Sr. Account Executive, Dorien Russell, and Sr. Creative Strategist, Sophie Wood. The focus today is on the best and worst of 2022 within influencer marketing.

Welcome to Negronis with Nord. In today’s episode, we asked Chat GPT if AI will replace influencer marketing. James speaks on how AI could create competition for UGC creators in the space, and how AI can be used as a creator tool.

Welcome to Negronis with Nord. The final episode of 2022 features, James’ seven predictions for 2023, and how you as a creator can best prepare for them. This episode includes: - Influencer pricing may plateau or decrease in 2023 - Brands are going to be more frugal with spending - A 50/50 chance TikTok could be banned - The influencer market may also decrease - Wellness as a whole will continue to trend - Performance bonuses from brands - Is influencer marketing a long-term career?

Welcome to Negronis with Nord. Today’s episode features the Balenciaga scandal, what influencers can learn from this while working with brands, are influencers considered scapegoats for brands, and James breaks down the agency and influencer strategy when creating a campaign.

Today’s episode features Senior Reporter for Ad Age, Phoebe Bain, and covers the biggest topics from 2022 and how this will affect brands and influencers heading into 2023.

Welcome to Negronis with Nord. Are you worried your content may get lost in a sea of Christmas lights and pajama pictures? In today’s episode, James goes into detail about 7 key tips for holiday-sponsored content.

Welcome to Negronis with Nord. Are you prepared to make 40% less than last year? It could be a possibility. Today’s episode dives into how to prepare yourself as a creator for the recession. Keeping your clients close is incredibly important, especially during these uncertain times. James’ provides some key tips to help with brand retention and insights on grabbing brand attention.

Welcome to Negronis with Nord. Today’s episode is about the current trends in the social media industry. Could AI and Virtual creators dominate the influencer market? Also the latest on Elon Musk taking over Twitter as CEO, Meta’s earnings, and the volatile stock market.

Welcome to Negronis with Nord. Today’s episode is about defining authenticity. Relationships are built on trust, and trust is built on honesty. What happens if you break your trust with your followers?

Welcome to Negronis with Nord. Today’s episode answers a viewer question about which is a bigger barrier to entry to getting more brand deals and building brand relationships – follower count or content style / aesthetic?

Welcome to Negronis with Nord. Today’s episode is about Emma Chamberlain and her ability to remain true to her audience even with fame & wealth. Sophie and James discuss how to not lose sight of your audience and their needs as you grow and evolve.

Welcome to Negronis with Nord. Today’s episode covers why brands are anecdotally seeking influencers with a 9-5 corporate job–they want more varied storytelling. Here’s why this is happening and what any creator can provide, no matter your profession.

Welcome to Negronis with Nord. Today’s episode is about how TikTokers scammed their way into NYFW (and the truth behind fashion shows), brand focus on ROI in the recession, shifting from simple content creation to an ambassador marketing mindset, maintaining your creative flow during burnout, & so much more.