Listen Now

Email lists, the aspect of digital marketing that many business owners don't place a lot of focus on because, well, it's just another thing they need to find time for. This episode is giving you a quick rundown on why I think email marketing has become so important in 2021 given recent changes in the digital space. There are a few tips on how to grow your list, what metrics to focus on and why you need to be nurturing your list consistently to see results. Links and resources: Follow me on Instagram: @dotcomdigital For more about me and what I do, check out my website. Make sure you hit SUBSCRIBE so you don’t miss out on any of my digital marketing lessons, coming up soon. And, if you enjoy tuning into my episodes, please leave me a rating and a review!

On this week's episode, I got to chat to the lovely Loretta Grace from The Modlife about all things burnout...or more specifically how to avoid it! Trained in exercise, nutrition and physiotherapy, Loretta experienced burnout herself as a small business owner and after realising there wasn't a whole lot of support out there to overcome it (and continue to prevent it), she set out to do a lot of research on how she could come out the other side happier and healthier. From there, The Modlife was born with a goal of helping people to get healthy and stay healthy, all with Loretta's support along the way. Loretta has just launched The Health Upgrade Program, which is a 12-week program aimed at helping you create the healthiest version of yourself. You can check out the program here! Or sign up to her free webinar here on how to stop overeating. Or head over to Instagram or Facebook and connect with Loretta today for some fabulous tips on living a healthy modlife!

Outsourcing Facebook ad management can be a scary (and expensive) investment for a small business and in the four or so years of running client ads myself, I've heard some pretty shocking stories around client experiences. So today, I am giving you a list of eight things that you should ask an ads manager before signing on with them as a client. These help to ensure you are the right fit for one another, that you have the same expectations, and most importantly, that your business assets are handled under best practices so you always have access to the data you've paid for. In the meantime, you can find me on: Instagram Facebook Or leave me a voice message here so we can troubleshoot your own marketing problems/questions on one of the upcoming episodes!

In this episode, I chat to the lovely Mia from That Marketing Girl Mia (TMG). Mia is a 24-year-old powerhouse businesswoman whose boutique marketing agency has grown exponentially over the last two years. I have the privilege of calling Mia a friend, as we navigate the digital marketing business world together and I really wanted to share her story.  Mia tells us all about how the business has grown; her lessons, challenges, thoughts on leadership, and where she wants to see TMG go in the future. This was such a fun episode to record and even I took some nuggets of gold with me to help my own small business too! If you want to find TMG on social media, you can do so below. Find TMG on Instagram Find TMG on Facebook

Have you ever hit that point of burnout (or getting sick in my case) because you are prioritising your digital marketing TOO much? Yes, you read that right. In this episode I was inspired (by my own moment of burnout) to chat about how sometimes we place too much emphasis on our digital marketing, rather than being realistic about what we, as small business owners, can actually create and manage on top of all the other things we juggle. It is a conversation I have a lot and perhaps won’t be the most popular opinion from a ‘best practices’ standpoint when it comes to consistency and content creation. So, go have a listen and let me know what you think. Are we placing too much emphasis on digital marketing at the detriment of other aspects of our lives?   Links and resources: Follow me on Instagram: @dotcomdigital For more about me and what I do, check out my website. Make sure you hit SUBSCRIBE so you don’t miss out on any of my digital marketing lessons, coming up soon. And, if you enjoy tuning into my episodes, please leave me a rating and a review!

I’m back with another episode today and this one is talking all about holistic or integrated digital marketing. Basically, a fancy way of saying that your digital marketing works together to achieve the best results possible. I’ll be giving you a brief rundown on: What is holistic digital marketing How a digital strategy and plan can help you create a holistic approach An example of how this kind of marketing looks for a small business How to change your views on developing a strategy that you CAN handle and implement  This is one of the first steps in nailing your digital marketing and it does not need to be scary, so let’s get to it!   Links and resources: You can access my Buyer Persona Blueprint here. Follow me on Instagram: @dotcomdigital For more about me and what I do, check out my website. Make sure you hit SUBSCRIBE so you don’t miss out on any of my digital marketing lessons, coming up soon. And, if you enjoy tuning into my episodes, please leave me a rating and a review!

Welcome to the second episode of A Dot of Digital...this time we are diving straight in with (what I believe), is the most vital step any business owner can take. Identifying your buyer personas. Also known as customer avatars or ideal clients/customers, these are the people that we want to attract to our business because we know they are the ones who purchase our products or book our services. It’s a step that I know a lot of small business owners don’t undertake but really need to. How can we market to the right people, when we don’t know who they are?  This process can be done over and over again for as many personas as you identify, so head to my free Buyer Persona Blueprint, download and get listening!   Links and resources: You can access my free Buyer Persona Blueprint here. Follow me on Instagram: @dotcomdigital For more about me and what I do, check out my website. Make sure you hit SUBSCRIBE so you don’t miss out on any of my digital marketing lessons, coming up soon. And, if you enjoy tuning into my episodes, please leave me a rating and a review!

Welcome to A Dot of Digital. A podcast for small business owners who are ready to feel more confident in their digital marketing. Get to know me, your host, Jodie Brett as I start this journey of educating and inspiring you in how you use and approach digital marketing in your own business. Get ready to take away a whole lot of digital marketing tips and tricks that you can implement for your business. Get the opportunity to reach out to me personally to troubleshoot your real-life marketing roadblocks. And, enjoy some friendly chats with other business owners about their own journeys and how they have used the power of online marketing along the way. Let’s go! Links and resources: Follow me on Instagram: @dotcomdigital For more about me and what I do, check out my website. Make sure you hit SUBSCRIBE so you don’t miss out on any of my content marketing lessons, coming up soon. And, if you enjoy tuning into my episodes, please leave me a rating and a review!