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Grow & Thrive: A Call to Action
36 minutes | Jun 10, 2022
Unlocking the Full Potential of Product Marketing
Product marketing is a vital part of so many businesses - but exactly what that job entails differs from organization to organization. At Intuit, we’re all about customer-centered design, and that means the way we do product marketing is unique. In this roundtable, we’ll hear from three internal product marketing experts on what they’ve learned through trial and error: Andrea Bekhazi, group product marketing manager; Jessica Cheng, a product marketing manager; and Justin Brock, who recently transitioned from marketing into product at TurboTax and Credit Karma.
37 minutes | Mar 23, 2022
Why Successful Communicators Need to Break Down Walls
Stories cannot live in silos. The walls are coming down between departments, between inside the company and outside the company, and between different types of media. No one understands that better than Erica Terry Derryck, VP of communications for the Small Business and Self-Employed Group at Intuit. In this episode, she speaks about her past work, including in the world of politics and journalism, and how she's applying it at Intuit.
35 minutes | Feb 2, 2022
The Secret to Meaningful Storytelling
You’ve heard how important storytelling is to be able to connect with your customer, but how do you keep stories authentic when everything is moving so quickly? Intuit’s Lionel Mohri says that the answer starts with becoming a better listener. The Chief Storytelling & Experiences Officer explains what he’s learned about listening to customer experience, how internal and external stories should be aligned, and how to make sure your story is truly authentic.
32 minutes | Dec 1, 2021
Grow your Career, "Outside the Box"
Marketing is challenging and a competitive career, and it's easy to get lost in the shuffle. You might feel like you need to be on track, get the promotions that your boss did, stay in your lane to succeed. And often, there is this misconception that the only way to grow is up. However, we know that true innovation often means zigging while others are zagging. In this episode, we speak to Intuit’s Alison Ganz about her unexpected career path - and how it paid off.
30 minutes | Nov 11, 2021
Kickstarting Growth with Product-Market Fit
Whether at a startup or an established organization, marketers see products fail all the time. According to today’s guests, that’s largely because there wasn’t a product/market fit from the start. Sean Ellis, a podcaster and marketing expert who helped grow companies like Dropbox and Eventbrite; and Ben Blank, Innovation and Product Leader at Intuit, join hosts Bri Amarillas and Mos’ Okediji in taking about the right and wrong ways to test for product/market fit, and why that’s essential for rapidly growing any business.
26 minutes | Aug 2, 2021
Driving Growth through Meaningful Customer Experiences
Marketers and communicators have access to an ever-expanding selection of marketing technology to solve customer problems and unlock business growth. But, with so many tools in the market, it’s easy to feel overwhelmed. It’s important to have a clear understanding of which technologies are most fundamental to their business goals, and what can drive growth. Kiki Burton is passionate about the critical role marketing and technology play in delivering value for the customers through personalized experiences. She's in growth marketing at Plaid, and previously was Head of Growth Marketing at Credit Karma, and she shares her views on how to think about, and execute on, growth marketing.
29 minutes | Jun 11, 2021
Top Trends that will Shape the Future of B2B Marketing
It's challenging to predict the future. As Marketers or Communicators, it's easier to default to continue following trends that are already in motion. Ty Heath, director of market engagement at the B2B Institute at LinkedIn, says that instead, as we look ahead to the next decade, we should think about bold, contrarian ideas. The trends LinkedIn identified include the "war on brand," blockbuster marketing, and more.
37 minutes | Apr 8, 2021
What Every Marketer Should Know About Go-To-Market Strategy
A go to market strategy is about much more than just launch products. Strong marketers need to think about the process the team will go through to adapt to evolving needs of customers. Guest Catherine Crevels, who leads US Marketing at Quickbooks Online Services at Intuit, explains how she approaches go to market strategy, with some help from classic marketing principles.
27 minutes | Mar 2, 2021
Developing Effective Marketing Strategies for the Latinx Audience
It's vital to know how approach underserved audiences – how to identify them, how to find them, and how to get your message to them efficiently and effectively. As markets continue to segment further and further, it can feel overwhelming trying to figure out where to focus your energy for the best payoff and to reach the relevant audiences. Guest Maria Twena, Partner and Global Head of Consumer X at 9th Wonder, says a bottom up, cultural approach to finding audiences is the place to start.
38 minutes | Jan 8, 2021
Building Resilience for the Year Ahead
We're all more overwhelmed by our workload and digital distractions than ever. But Parneet Pal, Chief Science Officer at Wisdom Labs, says there are things we can do to help us increase mindfulness, reduce stress, and ultimately boost our creativity and productivity. She offers tips on how to reset for the New Year.
39 minutes | Nov 2, 2020
In this episode, we’ll look at the power of experimentation to learn from customer behavior and create products, messaging, and experiences that deliver the customer benefit. Intuit's Josh Rab and Dylan Lewis share what they've learned about the best way to experiment and gain actionable results.
33 minutes | Oct 26, 2020
Influencing the Product Roadmap
A very important part of marketing communications is our understanding of customers, what customers want, and how to align your products to their needs and how they buy. This episode will cover how Marketers can influence the product roadmap and discuss different approaches to bringing innovations to market. Intuit’s Jessy Hanley, who spent time in marketing and retention at Uber and Wag, explains how she approaches product marketing.
38 minutes | Oct 1, 2020
Delivering Personalized Experiences with AI
In this episode, we’ll look at how AI and ML can create personalized experiences, drive data-backed decisions, and give marketers a tool to deliver the right message at the right time. Intuit’s John Jack and Justin Brock talk about how artificial intelligence and machine learning is empowering the modern marketer and communicator.
35 minutes | Oct 1, 2020
Communicating Value through Storytelling
Products won’t sell on just the strength of technology. The only way to stand out now and in the future is also to tell a compelling story about the product, the company, and the customer. This episode focuses on how marketers and communicators can embrace storytelling to communicate value across the customer lifecycle.
2 minutes | Oct 1, 2020
Introducing: A Call to Action
The marketing and communications industry is rapidly changing. To thrive as a modern marketer or communicator, it is important to have a learning and growth mindset. We’re here to bring you the insights and practical applications for modern marketing and communications that you’ll need to succeed. And leave you with key things you can do at your job, today, to become better.
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