ABP 014: Down the Rabbit Hole and Into the World of Wine: A Conversation with Madeine Puckette of Wine Folly
Details: No Apologies. No Excuses. No Bullshit. That’s how I describe my conversation with Madeline Puckette of Wine Folly. Starting out at 6 years old, when her mom told her it would be cool if she played the saxophone, Madeline started pursuing a career as a musician [starting with the flute, THEN sax, then guitar] and then morphed into a rock star by fronting several bands, in Oregon, where she grew up. Fearlessness in her blood, Madeline also had a practical side. When she began attending Cal Arts, studying music technology, she also decided to learn graphic design [in case the rock star/musician thing didn’t work out] and she worked in both fields until she moved to Seattle in 2010-ish. Where does wine come in? Well, it was a move to RENO, NEVEDA [with her partner], from L.A., where her serious interest in wine and her cultivation of wine knowledge started. Now, one would not think that Reno, NV would be the natural birthplace of a serious, and very substantial wine career that includes exploring the best wine regions in the world, writing a New York Times Best Selling Book and being the head of an award-winning wine site, Wine Folly. But indeed it was. It was the intersection of living in Reno, NV and a casual conversation with a wine bar owner that led to wine being Madeline’s obsession and how that obsession led to her taking big chances by entering a serious wine competition, to her pursuing certifications from the Court of Master Sommeliers, choosing Seattle over New York City, chucking the idea of being a traditional sommelier and creating her own thing – Wine Folly – with the intention of making wine more accessible to people. It’s quite the journey that now includes a New York Times Bestseller [it actually made the list the day we met to record the podcast] that is being published in over a dozen countries and being featured in the kickass movie [one of my favorites!] Somm 2: Into the Bottle, among many other initiatives in the world of wine. Plug in and give a listen to a very lively conversation with Madeline Puckette. Quote: “If you really want to be successful, it’s learning how to deal with your own bullshit, and owning your weaknesses while turning them into your advantages” Topics Covered: Origin story – when you were little, what did you want to be when you grew up? Music, bands, Cal Arts and graphic design Moving from LA to Reno, NV with her boyfriend, Justin Hammack [and now biz partner], and how wine was their shared passion The birth of a wine obsession – working in a wine bar in Reno and starting to learn everything she could about wine Entering a San Francisco wine competition, taking first runner up, and beginning taken to dinner by key members of the Ruinart Champagne House. Key words of encouragement from Ruinart winemaker, Frederick Panaiotis: “I can see where you may have a future in wine professionally The Court of Master Sommeliers certifications, preparing to move to NYC to “take wine seriously” and the pivot of deciding to move to Seattle instead Taking the entry and intermediate tests for the Court of Master Sommeliers at the same time [and passing], pursuing the Masters Program [literally one of the hardest tests in the world – check out the movie Somm for more on that. It’s fantastic and fun to watch!] and then ditching it as she decided this wasn’t the path for her Hating her job, being miserable in her life and her work, and in turn alienating the people around her – getting real with her bullshit and ego – figuring it out The idea for Wine Folly and the blending of Justin and Madeline’s passions and expertise How Seth Godin personally influenced Justin and Madeline’s direction Failure, no excuses, back to the drawing board and making it all work with the core question “Who is Wine Folly FOR?” What inspires Madeline personally and what inspires her and Justin daily to move the business forward Madeline’s transparent perspective on business in general, her business in particular, and how she operates SHOWNOTES: Cal Arts The Court of Master Sommeliers Wine Folly [the site] Wine Folly [the book!] Ruinart Champagne Somm Somm 2: Into the Bottle [check out Madeline in the trailer!] Seth Godin FOLLOW MADELINE: INSTAGRAM TWITTER FACEBOOK Ready for more ABP? Positive Action Creates A Positive Re-Action. Start Today. Subscribe on itunes and please share this podcast with your friends!