42 minutes | Mar 21, 2021

How Former Ford Brand Visionary Scott Monty transforms Big Brands

Join us for a fun conversation about How Former Ford Brand Visionary Scott Monty transforms Big Brands and underdog companies (Ford Motor Company, T-Mobile and more.) Monty discusses brand marketing campaigns, influencer marketing and social media success tips with your Host and Goody PR Founder Liz H Kelly. His focus is on branding storytelling that features “History, Literature and Philosophy,” and he shares his Timeless and Timely Newsletter and Podcast (coming soon). Recently, Monty advised the Biden Inauguration digital team on great ways to teach Americans (Republicans and Democrats) about the history behind Presidential transitions. You’ll also hear innovative ways his teams used creative content, influencer partnerships and a reality TV show called Escape Routes to turnaround Ford Motor Company. As a result, Ford CEO Alan Mulally called Scott Monty a “Visionary.” Towards the end of the show, he breaks down his views on new social media platforms, including Clubhouse, Twitter Spaces, Fireside Chat, along with the power of “audio” for making human connections online. Follow @ScottMonty everywhere, read his Timeless and Timely Newsletter and visit scottmonty.com.
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