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8-Second Branding Podcast
38 minutes | Jul 22, 2021
How to Publish and Promote High Quality Books that Win Awards
Learn How to Publish and Promote High Quality Books that Win Awards by listening to this timely 8-Second Branding Podcast interview with Carol Starr Taylor (Star House Publishing Founder and The Creative Book Promo Group Co-Founder) and your Host and Goody PR Founder Liz H. Kelly. In sync with the Summer Olympics and over 11,000+ athletes competing for Gold Medals, Carol and Liz talk about how authors can also strive to be recognized as a “Best of the Best” brand. You’ll learn how to produce a top book using a team of professionals, great graphics, promotion budget, marketing plan and book awards – including Carol’s Star House Publishing and new Creative Book Promo (Capitol Book Awards, Readers Book Choice voting, Book Trailers and more.) With 1 million books published in the U.S. in 2020 – and 4,500 books published per day on Amazon, this episode is a crash course in book promotions to help authors “shine” and stand out. For more information on Carol Starr Taylor and her Capitol Book Awards, visit StarHousePublishing.com and CreativeBookPromo.com.
35 minutes | Jul 1, 2021
How Brands can Maximize Reach with SEO and Social Media Strategy
For anyone with a brand to promote, learn How to Maximize Reach with SEO and Social Media Strategy with timely tips from our Marketing Expert Guest Flaev Beatz (We Don’t Play Podcast Host and Artist) and your 8-Second Branding Podcast Host, Goody PR Founder and Award-Winning Author Liz H Kelly. During this exchange, Flaev covers how to develop an SEO Strategy for your brand that includes keywords for your website, content, videos, images and social media marketing (Instagram, Pinterest, YouTube, LinkedIn, Clubhouse) with examples. Flaev also shares his favorite SEO Keyword tools to help you stand out amongst your competition. For more information on the We Don’t Play Podcast and Flaev Beatz’s Work and Play Entertainment company, visit https://playinc.online
31 minutes | Jun 10, 2021
How to Sell Tons of Books on Amazon with AME CEO Penny Sansevieri
Listen to this game-changing conversation about How to Sell Tons of Books on Amazon with AME (Amazon Marketing Experts) CEO Penny Sansevieri on this new 8-Second Branding Podcast episode with your Host Liz H Kelly. As a Best-Selling Author with 18 books and working with thousands of author clients, Penny shares Amazon Marketing success secrets in her book; “How to Sell Your Books by the Truckload on Amazon” (last updated January 28, 2021). You’ll learn about how to use keywords, videos, categories, book promotions – and most importantly your Author Central page on Amazon to increase your search results and book sales. And if you feel overwhelmed, Penny recommends starting with the Amazon details that you can control (your bio, book description, and reviews all impact your rank and search results). To learn more about Penny's books or her book marketing services, email firstname.lastname@example.org or visit https://www.amarketingexpert.com/
49 minutes | May 20, 2021
How to Get TV Interviews - Former TV Anchor Traci Baldwin Mahone
To learn how to get TV interviews and be a great guest, listen to this fun and informative 8-Second Branding Podcast interview with Former TV Anchor, Radio Show Host and Realtor Traci Baldwin Mahone with your Host and Goody PR Founder Liz H Kelly. Listeners can learn how to pitch TV reporters, what to say when you call an Assignment Desk, and how to be funny and real as a guest. Traci’s extensive broadcasting career includes being an Anchor, Field Reporter, Assignment Desk Manager, and many radio industry roles. She shares many examples based on her experience working for KFMB (CBS San Diego), WOAI (NBC San Antonio), and KSPR ABC 33 News (Springfield, Missouri) – which included interviewing celebrities, U.S. Presidents and covering major events such as Hurricane Katrina. Traci is currently the Co-Host of News Talk 1590 KVTA’s Girls on the Air – Real Women in Real Estate, which is an ABC Affiliate in Ventura County, California. For more information on Traci Baldwin Mahone, her radio show and real estate, visit https://realestatebytraci.com/
38 minutes | Apr 23, 2021
How to be a Thought Leader Brand with Authority Magazine CEO
To learn how to be a Thought Leader Brand, listen to this game changing 8-Second Branding Podcast interview with Authority Magazine CEO Yitzi Weiner by Host, Author and Goody PR Founder Liz H Kelly. During this fun exchange, Yitzi explains how he started Authority Magazine, and the process his team has used to interview over 25,000 high-profile entrepreneurs, celebrities, public figures and authors in the past three years. Listeners will hear Yitzi's views on the importance of being an author, and the top three things needed to get a column in a major publication such as Forbes or Inc magazine. You’ll also hear how Yitzi’s Authority Magazine Thought Leader Incubator teaches people how to be the “Interviewer” and is a “bootcamp to become a correspondent” to increase your “authority.” And then, Yitzi shares one thing he wished he knew before becoming a writer and what you can do in 8 Seconds (average attention span of an adult) to positively change your life! Follow @YitziWeiner and visit http://www.yitziweiner.com/about/ AND for more information about your Host, Follow @LizHKelly and/or visit GoodyPR.com/
35 minutes | Apr 2, 2021
How Autism Influencer and Animator Dani Bowman builds Brand Buzz
In sync with Autism Awareness Month (April) and Day (April 2nd), listen to this inspiring conversation about How Autism Influencer and Animator Dani Bowman builds Brand Buzz through Word-of-Mouth Marketing with 8-Second Branding Podcast Host and Goody PR Founder Liz H Kelly. Dani’s goal is to be the Temple Grandin “role model” of her generation by breaking barriers and encouraging others. She started her DaniMation Entertainment company at age 14, and is now working on a PhD. Through social media, Bowman openly shares her life with fans, and often gets 200-400 likes on Facebook posts. Dani also promotes her brand by actively participating in industry events, public speaking, receiving awards, having partnerships, and premiering nine animated short films at San Diego Comic-Con International over the past seven years. As a social entrepreneur, her goal is to reduce the “grim” autism unemployment numbers (90% are unemployed or under-employed, according to the U.S. Bureau of Labor Statistics) by empowering youth with animation skills through her classes and jobs. Dani’s taught 2000+ youth on the autism spectrum and other abilities how to do animation at Joey Travolta’s Inclusion Films summer boot camps and DaniMation Entertainment classes (and taught one-on-one classes during the pandemic, that will continue.) Bowman’s work has been featured in the Los Angeles Times, Animation World Network, OC Weekly, BBC Spotlight Evening News (DaniMation UK) and more. Follow on Twitter @DaniMationEnt on Facebook @DaniMationEnt and visit DaniMationEntertainment.com
44 minutes | Mar 22, 2021
How Future Proofing You Author Jay Samit Maximizes OPM Marketing
In sync with his new book launch, join us for a timely conversation with Jay Samit, Author of “Future Proofing You” (March 23, 2021), Change Agent, Entrepreneur and Disruptor with your Host and Goody PR Founder Liz H Kelly. Listeners will learn why Samit recommends using his “secret sauce” OPM Marketing to maximize results with an example of working with McDonald’s. In addition, Samit explains that he wrote “Future Proofing You” and “Disrupt You” (now in 12 languages) to “Pay it Forward” and inspire others to become successful entrepreneurs. In his new book, Samit shares how he mentored a millennial Vin Clancy to go from being on welfare to a millionaire in under one year. You’ll hear how Vin created a marketing agency using a positive growth mindset and identified his “Superpower.” To empower you, Samit provides tools in his “Future Proofing You” book and workbook to help anyone work remotely and generate wealth as an entrepreneur. Towards the end of this interview, Samit explains how he set up the first TEDx event at USC, the speaker selection process and the importance of storytelling in a TEDx Talk. As someone who has raised hundreds of MILLIONS of Dollars for startups, worked with major brand clients (American Express, Disney, Best Buy, and more), mentored successful entrepreneurs and visionaries (Bill Gates, Steve Jobs, Reid Hoffman from LinkedIn), sells companies to FORTUNE 500 Companies, and transformed pre-IPO start-ups and businesses for three decades, you don’t want to miss this episode. Buy his new book Future Proofing You, follow @JaySamit and visit JaySamit.com.
42 minutes | Mar 21, 2021
How Former Ford Brand Visionary Scott Monty transforms Big Brands
Join us for a fun conversation about How Former Ford Brand Visionary Scott Monty transforms Big Brands and underdog companies (Ford Motor Company, T-Mobile and more.) Monty discusses brand marketing campaigns, influencer marketing and social media success tips with your Host and Goody PR Founder Liz H Kelly. His focus is on branding storytelling that features “History, Literature and Philosophy,” and he shares his Timeless and Timely Newsletter and Podcast (coming soon). Recently, Monty advised the Biden Inauguration digital team on great ways to teach Americans (Republicans and Democrats) about the history behind Presidential transitions. You’ll also hear innovative ways his teams used creative content, influencer partnerships and a reality TV show called Escape Routes to turnaround Ford Motor Company. As a result, Ford CEO Alan Mulally called Scott Monty a “Visionary.” Towards the end of the show, he breaks down his views on new social media platforms, including Clubhouse, Twitter Spaces, Fireside Chat, along with the power of “audio” for making human connections online. Follow @ScottMonty everywhere, read his Timeless and Timely Newsletter and visit scottmonty.com.
47 minutes | Mar 20, 2021
How Top Online Dating Expert Julie Spira got 1500 Media Hits
If you want to know how to get booked on TV, radio, print and podcast interviews, listen to this fun conversation about How Top Online Dating Expert, Media Personality and The Perils of Cyber Dating Author Julie Spira got 1500 Media Hits (interviews, quotes and feature stories) with your 8-Second Branding Host and Goody PR Founder Liz H Kelly. You’ll hear public relations secrets for how Spira got major media interviews on the TODAY Show, Good Morning America, CNN, CBS News, ABC News, NBC News, The New York Times, USA TODAY, NPR’s All Things Considered and more. And in-between laughs and stories about their dating books (Kelly started her PR agency after booking 500+ media interviews for her dating book), Spira explains how to develop “provocative” soundbites, build a Media Kit to make it easy for reporters, and why she advises authors to “Just Say Yes” to media invitations, no matter how big the audience. Buy Julie's book, “The Perils of Cyber Dating,” follow @JulieSpira on social media and visit cyberdatingexpert.com.
40 minutes | Mar 19, 2021
How Top 100 Podcast Host Laura Michelle Powers Leverages PR
Join us for a timely discussion about How Top 100 Podcast Host Laura Michelle Powers Leverages PR and recommends promoting your personal and business brand. You'll want to hear the proven marketing strategies in her new book, Rock Your Podcast – How to Launch, Grow and Monetize Your Show” (2021) that she discusses with your 8-Second Branding Host, Author and Goody PR Founder Liz H Kelly. In this fun and educational exchange, Celebrity Psychic, Creative Entrepreneur, and Speaker Laura Michelle Powers shares podcast setup, equipment and promotion tips based on her success hosting 6 podcasts, including the Top 100 Podcast - Healing Powers Podcast. Laura highlights her advice tips in Chapter 9: Leveraging Podcasts to Maximize PR, along with other podcasting resources and tools to amplify your brand. Powers’ work has been featured by NBC, ABC, CBS, FOX, CW, Buzzfeed, and many other media outlets. Buy Laura's Rock Your Podcast Book, follow on Twitter @ThatLauraPowers and visit healingpowers.net.
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