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Our guest this week is Chris Mercer. Chris, or Mercer as he’s known to his friends, is the co-founder of MeasurementMarketing.io and a sought-after measurement marketing expert. He and his team have been helping marketers, marketing teams, and agencies know, trust, and grow their numbers. First by planning out what’s important to measure in their marketing, then how to actually measure it (using tools like Google Tag Manager and Google Analytics), creating dashboards that are actually useful, and pulling actionable insights from what’s being measured to begin forecasting and optimizing future results. Mercer spends countless hours reading, practicing, adjusting and innovating to improve his skill set. He has a knack for teaching and is known for his ability to simplify even the most complex ideas for his audience. He can be found speaking at conferences and events, such as Traffic & Conversion, Social Media Marketing World, Content Jam, TravelCon, Digital Elite Camp, Baby Bathwater Institute, and others.   Chris Mercer MeasurementMarketing.io Website https://measurementmarketing.io/ Measurement Marketing Academy https://measurementmarketing.io/lp/membership/measurement-marketing-academy/?ref=nav Free Toolbox Membership https://measurementmarketing.io/417marketing MENTIONS- WordPress https://wordpress.com/ Google Analytics https://analytics.google.com/analytics/web/provision/#/provision Facebook Ads https://www.facebook.com/business/ads Google Developer https://developers.google.com/ Avinash Kaushik https://www.kaushik.net/avinash/

Our guest this week is Chantelle Marcelle. Chantelle is an experienced marketer who has worked with companies of all sizes, primarily with a focus on technology. She has a passion for all things marketing, including community building, social media, content marketing, Search Engine Optimization (SEO),  and analytics. She’s also a huge believer in developing a customer-centric mindset to fuel long-term growth and success. In her free time, she loves creating digital art and biking.   Chantelle Marcelle LinkedIn https://www.linkedin.com/in/chantellemarcelle/ Twitter https://twitter.com/ccmarce_writes Website https://chantellemarcelle.com/ Podcast https://chantellemarcelle.com/podcast/   MENTIONS- Facebook https://www.facebook.com/ Google Ads https://ads.google.com Ready Player One  https://www.amazon.com/Ready-Player-One-Ernest-Cline/dp/0307887448 HubSpot https://www.hubspot.com/ InBound, Inc https://www.callinbound.com/ Google Analytics https://analytics.google.com/analytics/web/provision/#/provision Christina Garnet  https://twitter.com/ThatChristinaG Brianne Flemming  https://twitter.com/brianne2k Siada Lee Twitter @westsiad

Our guest this week is John David Mann. John started out as a concert cellist and composer. At 17, he dropped out of school and started his own high school, where he went on to teach. He pinballed through careers in holistic health, publishing, and sales leadership before becoming a full time writer. He has co-authored 30 books, including a handful of New York Times and National bestsellers.   John David Mann Website https://johndavidmann.com/ LinkedIn https://www.linkedin.com/in/johndavidmann/ The Go-Giver https://johndavidmann.com/books/the-go-giver/ Steel Fear  https://johndavidmann.com/books/steel-fear/ How To Write Good or At Least Gooder https://johndavidmann.com/2021/03/02/how-to-write-good/ The Recipe https://johndavidmann.com/books/the-recipe/ Book Website https://steelfear.com/ MENTIONS-  Bob Burg https://burg.com/ Brandon Sanderson https://www.brandonsanderson.com/ Gone Girl https://www.amazon.com/Gone-Girl-Gillian-Flynn/dp/0307588378 Brandon Webb https://brandontylerwebb.com/ Chef Charles Carrol (The Recipe co-author) https://chefcharlescarroll.com/ Kevin Kelly 1,000 True Fans https://www.amazon.com/1000-True-Fans-Kellys-Simple-ebook/dp/B01N9P9O4G Tim Ferriss https://tim.blog/ Seth Godin https://seths.blog/ Neil Gaiman https://www.neilgaiman.com/ Ocean At The End Of The Lane book https://www.amazon.com/Ocean-End-Lane-Novel/dp/0062459368 Harry Bingham https://harrybingham.com/ The Writers and Artists Guide to How to Write https://www.amazon.com/Writers-Artists-Guide-How-Write/dp/1408157179

If you are a copywriter looking for tips or a business owner wondering why you should hire a copywriter in the first place, this is the episode for you. Our guest this week is Kaleena Stroud. Kaleena is a copywriter for ecommerce businesses, specializing in health, wellness, and beauty products. She’s worked for leading beauty-related ecommerce companies such as YOGABODY, Dermstore and ISDIN. She has also contributed to Copyhackers, and is an expert on high-converting copy for websites and product pages. Originally from California, she is now living in Barcelona. In this episode, Kaleena will share tips on copywriting for websites, gathering voice of the customer data, and much, much more. Tune in so you don’t miss out on any insights.   Kaleena Stroud Website https://www.kaleenastroud.com/ LinkedIn https://www.linkedin.com/in/kaleenastroud/   MENTIONS - Tools, Books, and People Jorden Makelle https://www.writingrevolt.com/ Joanna Wiebe linkedin.com/in/jwiebe Copyhackers  https://copyhackers.com/ The About Us Page is Usually the Second Viewed Page https://www.tslmarketing.com/blog/how-to-make-your-about-us-page-stand-out Trust Pilot  https://www.trustpilot.com/ Amazon https://www.amazon.com/ Collecting Voice of Customer Pain Points from Amazon Type in: amazon.com inurl:”product-reviews” “keyword” Example: amazon.com inurl:”product-reviews” “tired of” Source: https://copyhackers.com/a-super-speedy-formula-to-find-voc-fast/

Are you confused when it comes to LinkedIn? Or unsure if you need a LinkedIn in the first place? This is the episode for you. Our guest this week is Ted Prodromou. Ted is the author of The Ultimate Guide to LinkedIn for Business, as well as a speaker, author, and online advertising consultant, generating leads for his clients using Google Ads, Facebook Ads, LinkedIn, Twitter, and other social media platforms. These days he’s primarily focused on LinkedIn coaching, and is known as the Premiere LinkedIn Coach for the United States of America. He also works in Canada, Australia, and various other countries.  He teaches online and in person classes on LinkedIn, and in his past life worked for high tech companies like IBM, DEC, and Cellular One before starting his own consulting firm in 1999.    Ted Prodromou Website https://tedprodromou.com/ LinkedIn https://www.linkedin.com/in/tedprodromou/ The Ultimate Guide to LinkedIn for Business and The Ultimate Guide to Twitter for Business https://tedprodromou.com/books/   MENTIONS- Tools, Books, and People Perry Marshall https://www.perrymarshall.com/ Planet Perry https://www.youtube.com/channel/UCjyswihlbUEOTI2aHcpiK4w Dan Kennedy https://nobsinnercircle.com/ Google Ads https://ads.google.com/ WordPress https://wordpress.com/ LinkedIn https://www.linkedin.com/ Twitter https://twitter.com/ Facebook https://www.facebook.com/ Ben Settle https://www.bensettle.com/ Laura Bellgray https://talkingshrimp.com/ LinkedIn Ads https://business.linkedin.com/ads Microsoft Ads https://ads.microsoft.com/ Office 365 https://www.microsoft.com/en-us/microsoft-365/office-365 Jon Keel https://www.linkedin.com/in/jonkeel/ YayText  https://yaytext.com/ Improved Together https://improvedtogether.com/

All things being equal, people will do business with, and refer business to, people they know, like and trust. Want to know how to build a genuine and trusting relationship with your clients? This episode is for you. Our guest this week is Bob Burg, author of "Endless Referrals" and co-author of the award winning book "The Go-Giver". For 30 years Bob's helped companies, sales leaders, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.   Bob Burg LinkedIn  https://www.linkedin.com/in/bobburg/ Website https://burg.com/ Endless Referrals https://thegogiver.com/endless-referrals/ Go-Giver https://thegogiver.com/the-go-giver/   MENTIONS: Tools, Books, and People Tom Hopkins https://www.tomhopkins.com/ Zig Ziglar https://www.ziglar.com/ Ryan’s Article On The Go-Giver https://sbj.net/stories/opinion-the-universal-marketing-strategy,70819 John David Mann https://johndavidmann.com/ Portfolio publisher https://www.penguin.com/publishers/portfolio/ Andrea Waltz https://www.linkedin.com/in/goforno/ Richard Fenton https://www.linkedin.com/in/richard-fenton-author/ Go For No  http://shop.goforno.com/go-for-no-book Randy Gage https://www.randygage.com/ David Nagel https://www.linkedin.com/in/danagel/ Sharon Lechter https://sharonlechter.com/ Ellen Rogin https://www.ellenrogin.com/ Bob Proctor https://www.proctorgallagherinstitute.com/ Ken Honda https://kenhonda.com/

Feeling lost with your content strategy? This episode is for you. Our guest this week is content extraordinaire Melanie Deziel. Melanie is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. Melanie is the Director of Content at Foundation Marketing, and the author of bestselling Marketing and Business Communications book “The Content Fuel Framework: How to Generate Unlimited Story Ideas”.  Prior to joining Foundation, Melanie was the Chief Content Officer of StoryFuel, the first editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and served as Director of Creative Strategy for Time Inc. In this episode, Melanie will discuss content strategy, building a relationship with your audience, and how to choose the platform that is right for you. Tune in to hear these insights and more. Melanie Deziel  Website https://www.storyfuel.co/  Twitter https://twitter.com/mdeziel Instagram https://www.instagram.com/meldeziel/ LinkedIn https://www.linkedin.com/in/melaniedeziel The Content Fuel Framework book https://www.amazon.com/Content-Fuel-Framework-Unlimited-Marketers/dp/1734329009   MENTIONS: Tools, Books, and People New York Times https://www.nytimes.com/   Huffington Post https://www.huffpost.com/    Foundation https://foundationinc.co/    Hubspot Blogs https://blog.hubspot.com/ Gary Vaynerchuk (Gary Vee) https://www.garyvaynerchuk.com/ Tik Tok https://www.tiktok.com/  Facebook https://www.facebook.com/ Twitter https://twitter.com/ LinkedIn https://www.linkedin.com YouTube https://www.youtube.com/ Blue Bottle Coffee https://bluebottlecoffee.com/  Blue Bottle Coffee Table Book https://bluebottlecoffee.com/store/blue-bottle-craft-of-coffee Skillshare Class from Blue Bottle Coffee https://www.skillshare.com/classes/From-Plant-to-Cup-Brew-an-Amazing-Cup-of-Coffee/351651108?via=search-layout-grid  Marketo Coloring Book https://www.marketo.com/ebooks/the-big-marketing-activity-coloring-book/ New York Times Instagram  https://www.instagram.com/mynytimes/?hl=en   Phil M Jones https://www.philmjones.com/ Exactly What to Say book https://www.amazon.com/gp/product/B073SF65ZZ/ref=dbs_a_def_rwt_bibl_vppi_i0 Ann Handley https://annhandley.com/ Everybody Writes book https://annhandley.com/books/ Total Annarchy Newsletter https://annhandley.com/newsletter/

If you want to grow your small business but have no idea where to start, this episode is for you.    Our guest this week is Josh Lenz, an authority marketing specialist and creator of 417Local.com. Josh created 417Local.com to be an online hub that provides free tools and resources for small businesses and not-for-profits in the 417 area code. He has experience in many different areas of marketing, and isn’t afraid to tell it like it is.   In this episode, Josh will share practical tips on entrepreneurship, networking, and how to grow your business.   Josh Lenz LinkedIn linkedin.com/in/josh-lenz Website  https://417local.com/   MENTIONS: Tools, Books, and People Mail Chimp https://mailchimp.com/ Aweber https://www.aweber.com Convert kit https://convertkit.com Google My Business https://www.google.com/business/ Facebook  https://www.facebook.com Yelp  https://www.yelp.com Porch  https://porch.com/reviews Yp (Yellow Pages) https://www.yellowpages.com Moz Citations Page https://moz.com/learn/seo/citations-by-category Grow Your Business Resources  https://417local.com/small-business-success/ Build A Reviews System https://417local.com/get-more-small-business-reviews/ WordPress Tool: Thrive Themes https://thrivethemes.com WordPress Tool: Elementor https://elementor.com Lead pages  https://www.leadpages.com Instagram https://www.instagram.com Squarespace https://www.squarespace.com Wix https://www.wix.com Astra WordPress Free Theme https://wpastra.com GTmetrix https://gtmetrix.com Google Analytics  https://analytics.google.com/ We and Co  https://weandco.org Gary Vaynerchuk https://www.garyvaynerchuk.com Ask Gary Vee https://askgaryveeshow.com Miles Beckler https://www.milesbeckler.com  Dallas Willard https://dwillard.org

In a day and age where technology rules the selling world, for many growth-oriented business owners and sales consultants, authenticity and trust have taken a “back seat” to the sales process. Ari Galper is the World’s #1 Authority on Trust-Based Selling and is one the most experienced sales growth advisors in the world. He is the creator of Unlock The Game®, a completely new revolutionary sales approaches that overturns the notion of selling as we know it today. Ari Galper LinkedIn https://www.linkedin.com/in/arigalper/ Websitehttps://unlockthegame.com MENTIONS - Tools, Books, and People Google Analyticshttps://analytics.google.com/ One Call Salehttps://unlockthegame.com/onecallsale/ Lessons from Toby https://unlockthegame.com/lessons-from-toby-timeless-wisdom/ Perry Marshallhttps://www.perrymarshall.com 80/20 Sales and Marketing Perry Marshallhttps://www.perrymarshall.com/8020-book/ Unlock the game overview coursehttps://unlockthegame.com/webinar/ Free consulthttps://unlockthegame.com/free-consultation/

Welcome to the final episode of our 3-part series on Marketing Strategy. This week, we're covering the channels best suited for each stage of the market journey path. I have included some messaging examples in the downloadable visual aid, as we couldn't get to them in the episode proper. Come back next week as we resume our interviews with guest experts, starting the second half of Season 1 with Ari Galper!   Intro To Marketing Strategy Series: Part 1 - Marketing Principleshttps://www.417marketing.com/podcast/episode025/ Intro To Marketing Strategy Series: Part 2 - The Market Journey Pathhttps://www.417marketing.com/podcast/episode026/ Ryan Baker EmailRyan@417Marketing.com LinkedInhttps://www.linkedin.com/in/ryanhbaker/ 417 Marketing Websitehttps://www.417marketing.com/ Podcasthttps://www.417marketing.com/podcast/ MENTIONS - Tools, Books, and People 417 Marketing Podcast Episode With Tom Breezehttps://www.417marketing.com/podcast/episode015/ 417 Marketing Podcast Episode With Rob Drummondhttps://www.417marketing.com/podcast/episode007/ 417 Marketing Podcast Episode With Ziv Ravivhttps://www.417marketing.com/podcast/episode024/ Adzoolahttps://www.adzoola.com/ Jab, Jab, Jab, Right Hook by Gary Vaynerchukhttps://www.amazon.com/Jab-Right-Hook-Story-Social-ebook/dp/B00BATNNZY Creating a Google Reviews Shortlink:https://www.417marketing.com/how-to-create-a-short-url-for-google-reviews/ Lost Empire Herbshttps://lostempireherbs.com/  Custom Intent Audiences on Google Adshttps://support.google.com/google-ads/answer/9805516?hl=en

Welcome to Part 2 of our 3-part series on Marketing Strategy. This week, we're covering the different stages of problem awareness experienced by everyone in your market. We'll cover the emotions and behaviors at each stage, as well as your marketing goals at each stage. Next week we'll tie everything together with a breakdown of how to create a multi-channel marketing strategy designed for long-term sustainable growth. Previous Episode: Intro To Marketing Strategy Series: Part 1 - Marketing Principleshttps://www.417marketing.com/podcast/episode025/ Ryan Baker Email Ryan@417Marketing.com LinkedIn https://www.linkedin.com/in/ryanhbaker/ 417 Marketing Website https://www.417marketing.com/ Podcast https://www.417marketing.com/podcast/   MENTIONS - Tools, Books, and People Eugene Schwartz - Breakthrough Advertisinghttps://breakthroughadvertisingbook.com/ Ryan Deisshttps://www.ryandeiss.com/ 417 Marketing Podcast - Episode 005 with David Simshttps://www.417marketing.com/podcast/episode005/ “The Ultimate Referral System for Professionals” book by David Simshttps://www.amazon.com/Ultimate-Referral-System-Professionals-Magnetically/dp/1539660222  

Ever wonder how to craft a digital marketing strategy that actually leads to growth? Have you heard people talk about marketing principles and wondered what they were? I'm taking a few episodes to help you gain a deeper understanding of how to design a multi-channel marketing strategy built on principles and human psychology. We'll cover: Marketing Principles The Market Journey Path: Goals At Each Stage Of Problem Awareness Tying It All Together: Creating A Multi-Channel Marketing Strategy Ryan Baker EmailRyan@417Marketing.com LinkedInhttps://www.linkedin.com/in/ryanhbaker/ 417 Marketing Websitehttps://www.417marketing.com/ Podcasthttps://www.417marketing.com/podcast/ MENTIONS - Tools, Books, and People “The 80/20 Principle” by Richard Kochhttps://www.amazon.com/80-20-Principle-Secret-Achieving/dp/0385491743 “80/20 Sales And Marketing” by Perry Marshallhttps://www.amazon.com/80-20-Sales-Marketing-Definitive-ebook/dp/B00CGNRVHE Ted Prodromou - LinkedIn Consultanthttps://tedprodromou.com/

Ever wonder how to get more sales from your e-mail marketing? Maybe you're wondering why your new business is struggling to get sales despite following all the funnel best practices? Ziv Raviv is here to help. Founder of Daily Cookie and several 6-figure businesses in various micro-niches, Ziv is an expert on understanding how to choose the right niche and load up your email list before watching your sales climb. Today's episode is loaded with practical insight no matter where you are in your business.  Ziv Raviv - LinkedIn https://www.linkedin.com/in/zivraviv/ Daily Cookie https://dailycookie.co/ www.DailyCookie.co/417 MENTIONS - Tools, Books, and People Kivi Media https://kivimedia.co/ Loom https://www.loom.com/ Ryan Deiss https://www.ryandeiss.com/ Eugene Schwartz https://www.scientificadvertising.com/authors/schwartz/ Gary Vaynerchuk https://www.garyvaynerchuk.com/ Seth Godin https://seths.blog/ “The Practice” by Seth Godin https://www.amazon.com/Practice-Shipping-Creative-Work/dp/0593328973 Steven Pressfield https://stevenpressfield.com/ “The War of Art” by Steven Pressfield https://aimeeknight.files.wordpress.com/2016/01/the-war-of-art_fastpencil_pbo.pdf

Abby Wilson is a D.C. based business web designer and developer. She started Tailor Framed because of her frustration with many B2B and SaaS websites currently online that lacked a clear strategy to increase conversions. She was first introduced to coding in college. With her research background as a biochemistry major, she decided to combine her experience with problem solving and her knowledge of how to build and design websites to generate solutions for business problems. Abby Wilson - LinkedIn https://www.linkedin.com/in/abby-j-wilson/ Tailor Framed - Website https://www.tailor-framed.com/ - Newsletter https://www.tailor-framed.com/newsletter MENTIONS - Tools, Books, and People Chris Walker https://www.linkedin.com/in/chris-walker-41597028/ UPPAbaby https://uppababy.com/ Squarespace https://www.squarespace.com/ Wix https://www.wix.com/ WordPress https://wordpress.com/ Webflow https://webflow.com/ “Building a StoryBrand” by Donald Miller https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329 Font Awesome https://fontawesome.com/ Crazy Egg https://www.crazyegg.com/ Hotjar https://www.hotjar.com/ Google Analytics https://analytics.google.com/analytics/web/provision/#/provision David Rock’s SCARF Model https://www.mindtools.com/pages/article/SCARF.htm Peep Laja https://www.linkedin.com/in/peeplaja/ CXL https://cxl.com/ 417 Marketing Podcast Episode 11 Chris Walker https://www.417marketing.com/podcast/episode011/

Yinka is the founder of Calla Success Systems and has been extolling the virtues of systems, leverage, and smarter working for 5 years. She's a thinker, an avid dot-joiner, a prolific content producer, and has been writing an email to support women in business every day for over 5 years. She enjoys working with women looking to build businesses that play to their strengths, nourish their souls, and also works around their busy and fulfilling lives; those who will not settle for less.  On today's episode, Yinka shares about her routines, systems, and her powerful story. Yinka Ewuola - LinkedIn https://www.linkedin.com/in/yinka-ewuola/?originalSubdomain=uk - Facebook https://www.facebook.com/YEwuola/ - Twitter https://twitter.com/yinkaewuola - Instagram https://www.instagram.com/yinkaewuola/ Calla Success http://callasuccess.com/ MENTIONS - Tools, Books, and People Richard Branson https://en.wikipedia.org/wiki/Richard_Branson Atomic Habits https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299 John Maxwell https://www.johnmaxwell.com/ David McQueen https://www.davidmcqueen.co.uk/ Katrina Douglas https://www.linkedin.com/in/katrinadouglas/?originalSubdomain=uk Claudine Reid https://www.qtalentmanagement.com/speakers/claudine-reid Sháá Wasmund https://www.shaa.com/ Build a Bigger Table Podcast https://www.shaa.com/podcast/ Flow Genome Project https://www.flowgenomeproject.com/ The Art and Science of Bouncing Back https://think.nd.edu/resiliency-the-art-and-science-of-bouncing-back/ Richard Moore https://www.linkedin.com/in/richardjamesmoore/?originalSubdomain=uk Vicky Fraser https://www.linkedin.com/in/vicky-quinn-fraser-bookcoach/?originalSubdomain=uk Vicky Quinn Fraser Episode https://www.417marketing.com/podcast/episode019/

It's hard to grow a company to 8 figures. It's even harder to sell that company and then start another 8 figure from scratch. Bryan Clayton, CEO of GreenPal, has done just that and shares his lessons learned along the way. In today's episode, we talk about practical steps for marketing a startup, innovation, messaging, and leadership. This is one for owners of SaaS companies and traditional service alike and everything in between. Bryan Clayton - LinkedIn https://www.linkedin.com/in/bryan-clayton/ - Twitter https://twitter.com/bryanmclayton - Instagram https://instagram.com/bryanmclayton Green Pal https://www.yourgreenpal.com/ MENTIONS - Tools, Books, and People John Maxwell https://www.johnmaxwell.com/ Dave Ramsey https://www.ramseysolutions.com/ Steve Blank https://steveblank.com/ Noah Kagan https://okdork.com/ AppSumo https://appsumo.com/ Noah Kagan YouTube https://www.youtube.com/user/crxnamja

4/6/21 - NOTE: Unleash Your Primal Brain has officially launched! Be sure to look at the links below to grab your copy of the book. The human brain is an amazing thing. Understanding how it works can lead us to impressive accomplishments and outstanding discoveries. Tim Ash, a brilliant marketer and evolutionary psychologist has written the book on unleashing the primal brain so we can better understand this powerful tool. Today's episode goes deep inside the brain so we can learn more about marketing, messaging, and getting the most from your website's traffic. Tim Ash - Website https://timash.com/ - LinkedIn https://www.linkedin.com/in/timash/ “Unleash Your Primal Brain” by Tim Ash https://primalbrain.com/ “Landing Page Optimization” by Tim Ash https://www.amazon.com/Landing-Page-Optimization-Definitive-Conversions- ebook/dp/B00194DI4Q MENTIONS - Tools, Books, and People SiteTuners https://sitetuners.com/ Digital Growth Unleashed https://digitalgrowthunleashed.com/ Marin Greif https://www.linkedin.com/in/martingreif/ Don Norman https://www.linkedin.com/in/donnorman/ Dr. Robert Cialdini https://www.linkedin.com/in/robertcialdini/ “Influence: The Psychology of Persuasion” by Robert B. Cialdini https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X “Pre-Suasion: A Revolutionary Way to Influence and Persuade” by Robert B. Cialdini https://www.amazon.com/Pre-Suasion-Revolutionary-Way-Influence-Persuade- ebook/dp/B01C36E2YS Joseph Henrich - Harvard https://heb.fas.harvard.edu/people/joseph-henrich - Wikipedia https://en.wikipedia.org/wiki/Joseph_Henrich “The Secret of Our Success” by Joseph Henrich https://www.amazon.com/Secret-Our-Success-Evolution-Domesticating/dp/0691166854

Are you writing a book? Are you finding it challenging? Oh good. You're human too. There are a lot of reasons to write a book, many that people don't think of. Vicky Quinn Fraser helps people write the book they have inside them so they can unlock all of these benefits, obvious and hidden. In today's episode, I get some live coaching on my book writing and Vicky shares the real question everyone is asking when it comes to writing a book. Vicky Quinn Fraser - LinkedIn https://www.linkedin.com/in/vicky-quinn-fraser-bookcoach/?originalSubdomain=uk - Instagram https://www.instagram.com/tinybeetlesteps/ Moxie Books https://moxiebooks.co.uk/ “How the Hell do You Write a Book?” by Vicky Fraser https://moxiebooks.co.uk/buythebook/ 1000 Authors Podcast https://moxiebooks.co.uk/podcast/ MENTIONS - Tools, Books, and People David Rock’s SCARF Model https://www.mindtools.com/pages/article/SCARF.htm “Don’t Touch My Hair” by Emma Dabiri https://www.amazon.com/Dont-Touch-My-Hair/dp/0241308348 “Atomic Habits” by James Clear https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299 Rachael Kay Albers https://rkaink.com/ Yinka Ewuola https://www.linkedin.com/in/yinka-ewuola/?originalSubdomain=uk Hillary Weiss https://hillaryweiss.com/ Margo Aaron https://www.thatseemsimportant.com/about-margo-aaron/ Tiny Beetle Steps to Write Your Book https://www.youtube.com/watch? v=lCvi0Modfzo&list=PLbCz7R0FOuyYQYheCCW2CvDrMw65qqOvk&ab_channel=VickyFraser%3AMoxieBooks

Everything in our environment changes how we feel and behave. Aesthetics are always changing us in subtle ways and as we learn and adapt to our environments, we behave in ways that we believe will help us thrive. Dr. Eric Shannon Parr has devoted his research to understanding how aesthetics affect learning and how to maximize effectiveness through changes to our environment. Today's episode will dive into how this translates to business and marketing with some practical applications.   Dr. Eric S. Parr - Website https://ericshannonparr.com/ - LinkedIn https://www.linkedin.com/in/drericsparredd/ - Facebook https://www.facebook.com/DrEricShannonParr - Twitter https://twitter.com/drericsparredd - Instagram https://www.instagram.com/drericshannonparredd/ Aisthetiko Scientific https://aisthetikoscientific.com/ “Defying the Lies” by Dr. Eric Shannon Parr https://www.amazon.com/Defying-Lies-Eric-Shannon-Parr-ebook/dp/B08P2K17BG “Real World: And Other Works” by Dr. Eric Shannon Parr https://www.amazon.co.uk/Real-World-Eric-Shannon-Parr/dp/B08YHQVGNG/ref=sr_1_1?dchild=1&qid=1616442484&refinements=p_27%3AEric+Parr&s=books&sr=1-1 MENTIONS - Tools, Books, and People Sir Richard Branson https://en.wikipedia.org/wiki/Richard_Branson John Maxwell https://www.johnmaxwell.com/ Dr. Seuss https://en.wikipedia.org/wiki/Dr._Seuss God https://biblehub.com/ “Wild at Heart” by John Eldredge https://www.amazon.com/Wild-Heart-Revised-Updated-Discovering/dp/1400200393

On this week's episode, Xenia Muntean shares her finding from observing and cataloguing the traits of hundreds of social teams across the globe. There were 100 Social Teams that stood out, and Xenia's team put together a list of their findings from all these teams and the details of their growth in such a catastrophic year for most. Tune in to learn some of these traits, as well as Xenia's impressive story of landing clients such as Coca-cola and the United Nations. Xenia Muntean - LinkedIn https://www.linkedin.com/in/xeniamuntean/ Planable - Get 30% off Planable for 3 months with the code 417M30 https://planable.io/ Social Teams 100 List https://planable.io/social-teams-100/ “The Manifesto on Content Marketing Teams” by Xenia Muntean https://planable.io/content-marketing-teams-book/ People of Marketing Podcast https://planable.io/pom-podcast/ MENTIONS - Tools, Books, and People Google My Business https://www.google.com/business/ Sophia Amoruso https://www.sophiaamoruso.com/