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Four Pillars Marketing
15 minutes | Jun 18, 2021
We explore Sea Changes of the path in technology and marketing, and look to the future what is the most significant Sea Change that will affect marketing going forward.
20 minutes | May 20, 2021
Websites in 2021
A look at websites past, present and future.
20 minutes | Apr 30, 2021
Rebranding Part III
This podcast concludes our rebranding project. It is recommended that you listen to the previous podcasts, Rebranding Parts I and II prior to this one. All three provide a complete look at the rebranding process from conception to postlaunch activities.
33 minutes | Apr 17, 2021
Rebranding Part II
In this podcast, we follow up the formation of our Brand Committee and research with the build out of the elements of the brand. These aspects include brand story, verbal and visual identities.
33 minutes | Mar 3, 2021
Rebranding Part I
We explore the process of organization rebrand in three podcasts. This first one explores the need for rebranding, the necessary process to begin, and brand agency and research selection.
20 minutes | Feb 24, 2021
Pay Per Click
This podcast address pay per click including both the basics and some items for the more advanced marketer. We also ask about the status of PPC in the years ahead and whether it will be GOOGLE!! forever.
56 minutes | Feb 15, 2021
Marketing Analytics - An Interview with Tim Munsell
This podcast features Bancroft Digital's analytics expert Tim Munsell. We cover everything from the role of marketing analytics in the overall organization strategy to whether benchmarks are a net positive.
18 minutes | Feb 3, 2021
Influencer marketing is not just for B2C. Learn about its value, how to ID influencers, and what technology exists to support these special campaigns.
15 minutes | Jan 27, 2021
Artificial Intelligence in Marketing
Learn how AI can positively impact your marketing. This podcast discusses trends, tools and and concepts.
29 minutes | Jan 20, 2021
This podcast explores the elements of effective content marketing, some of the technology needed to support it, and what 2021 holds for the future of this critical aspect of any marketing strategy.
19 minutes | Jan 12, 2021
Email Marketing Basics
This podcast explores concepts around producing optimal emails including list development, brand story, interactivity, and metrics.
19 minutes | Dec 24, 2020
Marketing Trends in 2021 - A Cultivated List
You have seen these lists before we took out the self-serving, the non-trends, and the banal. Plus you can listen to this podcast while preparing your holiday meals!
17 minutes | Dec 18, 2020
This podcast discusses aspects of Demand Generation including content, platform, integration and measurement. Technology choices, processes, and sales/marketing collaboration are all covered.
17 minutes | Dec 17, 2020
Hiring for the Marketing Team
The Marketing Plan is stellar and all the right processes and tools are in place. But if you do not have the people to execute on those plans and manage the process it is like a three legged stool missing a leg. This podcast provides some thoughts on hiring the right people.
12 minutes | Dec 9, 2020
Earned media can be a critical aspect of any marketing plan. But given that the content and platforms are out of the control of the organization, it's use can be challenging. This is a brief discussion of aspects of earned media.
16 minutes | Dec 5, 2020
Paid Media Evaluations
Ten years ago savvy marketers used owned, earned and social media to compensate for lower budgets. But today, it is pay to play so paid media is back. Here are some thoughts on the uses of paid media.
14 minutes | Dec 3, 2020
The Four Pillars of Marketing Value
Most people can name what marketing does and marketing goals. But what is the unique value that marketers add to any organization. This podcast names the key four pillars that add marketing value.
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