25 minutes | May 5, 2021

How Do You Market Your Semiconductor Business? A Conversation with Joe Cestari, Kiterocket

Welcome to our very first episode! Because podcasting is becoming an essential part of any business’s marketing toolbox, we thought it would be great to kick it off with a basic discussion about ways to market your company in this competitive industry. To do that, we tapped into Joe Cestari, Executive Director of our community member, Kiterocket. Joe has had a successful career as a corporate executive at a number of high-profile semiconductor companies up and down the supply chain including AMD, Applied Materials, Kinetics, and Total Facility Solutions.  During our conversation, Joe shared with me his experiences and thoughts about the role a holistic marketing approach can play in developing a team of ambassadors and building your brand’s core message. 
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