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Have you thought about doing a paid, ticketed ‘pay per view’ stream for your audience but been put off because you don’t quite know how to promote it? Well, Sheldon has just promoted such a show and in this episode he and Greg discuss the main marketing takeaways from the experience including the main methods used to promote the tickets, when people are likely to buy their tickets and the groundwork you’ll need to put in before those tickets go on sale. If you want to start making money from live streams, this episode is definitely for you. Greg also goes through some of the tech used to broadcast the show for the ticket buyers. For promoting live shows in general see Episode 5 of 30MMM here >>  https://anchor.fm/dashboard/episode/e3pjk8 A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

There are many paid services out there that offer to boost the number of your Spotify plays.  You might think it’s an easy way to boost your profile and standing on the platform but Sheldon and Greg are here to give your four very good reasons why paying for Spotify plays is a BAD idea for your music career!   A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

In today’s episode Sheldon and Greg are joined by Katy Jay, radio presenter on Skylab Radio to give you all the information you need about the best way to send your music to radio.  Katy also discusses why building a relationship with a presenter can be so important for your music career. This episode is essential listening. Katy suggests using media.info as an initial research tool when trying to find radio stations to submit music to. Follow Katy on Twitter at @KatySkylab and listen to her show on Skylab radio show Mixed Feelings', Mondays at 10pm GMT on htp://skylabradio.com/listen A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

Several months into lockdown are you on content burnout? Have you been live streaming to a standstill?  Maybe you still can’t get back into the studio and are unable to release new music?  Either way, wouldn’t it be great to have new music and videos for your socials and you didn’t have to do anything to make that happen?   Sheldon and Greg are here to give you four ideas to try that will give you new music and music videos with zero stress involved. The video creation site mentioned in the show is rotorvideos.com/ A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

With live shows being out of bounds for the foreseeable future, most live streams are going to be the only performance outlet for the foreseeable future.  But how can musicians monetise their streams and what factors to be considered before followers are asked to put their hands in their pockets?  Sheldon and Greg are here to answer all these questions and more! The artist/venue promo platform mentioned on this show is sidedooraccess.com if you need to check them out. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

Bandcamp has been in the news of late, dropping all artist fees once per month due to the lockdown.  With that in mind, should you give up on streaming services such as Spotify and put all your eggs in the Bandcamp basket?  In this week’s show Sheldon and Greg are here to discuss the reasons music fans use each platform and give you suggestions on how to create a marketing and sales strategy to get the most out of both. A production of www.elusivecountry.club

We’re heavily into lockdown now and it may well be that DIY musicians are starting to think more about ways they can make money whilst in isolation.  Greg and Sheldon are here with six ways musicians can make money during this period though you can use them at any time! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

We’ve been on lockdown for a fair few weeks now and from speaking to other musicians, looking at industry and social media trends we’ve come to a few conclusions that might affect your music releases, your socials and social media content and your merch.  Give the show a listen to make sure you get the most out of this lockdown period. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

As more musicians turn to live streaming because of the worldwide lockdown, Greg and Sheldon are here with a wealth of tips and advice to help you get the most from your live streaming. From tip jars to how to get the most viewers this episode is a lockdown essential! Stay safe everyone!   You can connect OBS to Instagram using https://yellowduck.tv/   Connect OBS to multiple online platforms with restream.io A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com Download this episode as an audio podcast from anchor.fm/30minutemusicmarketing or wherever you get your podcasts

We’re all still in lockdown but what have we been up to this past week from the confinement of our homes.  Sheldon has been investigating Zoom and has seen how it has been used to host a ‘virtual’ comedy gig and Greg has been investigating how a plug-in can enable remote mixing sessions as if you were sat in the control room. The free Zoom e-book for musicians mentioned by Sheldon can be found at  musictechexplained.com Feel free to let us know what you have been getting up to during lockdown. Stay safe everyone! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

The world is on lockdown due to the current health crisis. Greg and Sheldon get together ‘virtually’ to discuss the implications on this for your music marketing (surprisingly there are more benefits than you might realise!) and Greg looks at ways that you might still be able to collaborate with your fellow musicians without leaving your house.  Stay safe everyone! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

We have guests on this week’s show!  Today we’re chatting with James and Dave from Midnight At 6, an indie band based in the North West of England.  As viewers of the show we thought it would be great to get the band in to give us a ‘ground report’ about how they conduct their music marketing and what successes they have had so far.  Are your experiences in music marketing similar to theirs? Check out Midnight At 6 here: instagram.com/midnight_at_6/ twitter.com/midnightat6 A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

So you’ve released a track and maybe you didn’t have the right (or any) marketing plan in place.  As a result it’s getting there on you Spotify page with ‘<1000’ being displayed for all to see.  THE SHAME! Don’t worry, help is at hand as Sheldon and Greg list four things you can do right now to start driving streams and get out of that ‘less than 1000 streams’ shame well. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

Successful DIY musicians have a lot of tasks to undertake.  Branding, social media strategies, merchandise as well as trying to be a musician! With that in mind should independent artists ‘cut out the middleman’ and promote their own shows?  In this Deep Dive Sheldon and Greg discuss the benefits as well as the pitfalls for trying to promote your own local shows to see if the benefits outweigh the risks. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

Writing a good band or artist biography is a tricky task.  Musicians often get bogged down in unnecessary detail, pointless trivia or needless hyperbole.  In this week’s 30MMM, Sheldon and Greg give you tips on how to craft a better bio looking at storytelling, interesting ways of citing your musical influences and whether or not you need to be 100% accurate with the truth! A production of www.elusivecountry.club

If you’re a DIY musician releasing an album in 2020 it can seem a little daunting.  It’s all about singles and streaming these days isn’t it? In this week’s episode of 30MMM, Sheldon and Greg look at how the landscape for albums has changed over the past few years, we look at the reasons why people will still buy your album as well as the differing marketing strategies you need to take depending which stage you are at within your DIY musician career.  The episode rounds off with seven essential album marketing rules.  You won’t want to miss this one. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

We’ve had a raft of questions submitted to the show from a DIY musician who is just starting out so we’ve dedicated this week’s show to answering them.  What should you do if you’ve released too much material too soon? What’s the best non music content to help grow your brand?  Can Spotify For Artists help you to grow your audience?  Should you continue to market old music or crack on and only market your new stuff.  All these questions get answered and much, much and more. The books recommended by Sheldon in this episode are: Crushing It: https://www.amazon.co.uk/Crushing-Great-Entrepreneurs-Business-Influence/dp/0062674676/ How To Make It In The New Music Business https://www.amazon.co.uk/How-Make-New-Music-Business/dp/1631494791/ The Art Of Asking https://www.amazon.co.uk/Art-Asking-learned-worrying-people/dp/0349408092/ See Episode 17 of 30MMM for our favourite marketing podcasts https://anchor.fm/dashboard/episode/e7mpeq

As a DIY musician, how do you track how well you are doing?  You might try and gauge your progress against the performance of other musicians, some of which might be signed to a label. In today’s 30MMM Deep Dive Sheldon and Greg tell you why this isn’t a good idea because if you scratch the surface, all might not be as it seems! A production of www.elusivecountry.club

Have you played a gig or show recently that seemed to have more people on the stage than in the audience? It’s definitely a common occurrence for DIY musicians. In today’s 30MMM episode Sheldon and Greg look at eight possible reasons why there are so few people at the show and how to go about addressing those issues so you get more people turning up!. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

Did you know that if people are hating on your music you’re might not doing anything wrong, more likely you’re probably doing something RIGHT! It’s all to do with branding. In today’s Deep Dive, Sheldon and Greg discuss how successful branding of your music will have unexpected consequences! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com