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As a DIY musician, you’re always creating content to push on your socials but have you noticed how your music content ften operforms worse than the rest of your content.  Why is that?  On today’s 30MMM Sheldon and Greg look at the reasons why that is and offer some solutions to help you try and create the music content which will perform better on your socials.   A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

Are you a musician who has avoided TikTok?  Isn’t it just videos of people dancing?  Can it really help your music career?  In the latest episode, Sheldon and Greg look at TikTok from the perspective of the reluctant musician who really DOESN’T want to use it. We’ll tell you how it works, how to grow on the platform and how Sheldon went viral with a video with 1.5 million views. We may be able to change your mind! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

It’s the start of a new year and there’s no better time to try new strategies to get your music out there. On today’s show Greg and Sheldon discuss five marketing ideas and strategies that you might want to try too to bring your music and shows to new people in 2022.  What are YOU doing that’s new in 2022? A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

In the UK live shows and festivals are returning.  Sheldon has recently been on a judging panel for musicians wanting to play a local music festival and he’s noticed a LOT of mistakes being made. Today’s show gives you five essential tips on how bands and artists can succeed in their festival applications. You should be able to use some of these tips when approaching venues and promoters for a slot too! See also our earlier show on How To Approach Festivals https://www.youtube.com/watch?v=83QERwth5iM And How To Write A Good Band Bio https://www.youtube.com/watch?v=sQlGyifjwCQ A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

It goes without saying that you probably have a Facebook page for your music but have you thought about creating a Facebook group? In this episode of 30MMM Sheldon and Greg examine the ways that a Facebook group might benefit your music career, how to get people to join, what to post and how you can use it to make money too! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

Pandemics aside, gigging and playing live shows is where a musician is supposed to earn a large amount of their income.  So why do some ‘mid tier’ artists with record deals and modest fanbases claim that they lose money from touring?  In this episode of 30MMM Sheldon and Greg look at the reasons why larger artists often fare worse than smaller DIY artists and give you tips to make sure you can tour and play gigs at a profit.

Running paid traffic ads on social media is a great way to tempt people to listen to your music on streaming services but you can make a lot of mistakes in the process.  In today’s episode Sheldon and Greg look at the three most common mistakes they see on Instagram when musicians advertise their music and offer some handy hints and tips when running ads of your own. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

For the first time ever we’re not talking marketing on 30MMM! Despite being massive advocates of the DIY musician ethos Sheldon and Greg wonder whether it’s ever worth signing to a label, large or small.  We weigh up all the pros and cons and you’ll also find out whether WE would sign to a label! It’s enlightening stuff! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

Getting countless people to share your content without you asking so you reach a bigger audience is the dream of every DIY musician. On today’s 30MMM Sheldon and Greg look at the science of sharing and what makes people share content online.  They’ll also examine if it’s possible to reverse-engineer your content to ‘bake in’ that virability.   Sheldon and Greg also discuss The KLF’s manual which can be read here https://freshonthenet.co.uk/the-manual-by-the-klf/ A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

After something of a hiatus...we're back! You need every little help to market your music right?  What if I told you you could use the world around you to help your music reach a bigger audience.  Welcome to the world of trendjacking.  In today’s show we’ll tell you what it is and give you examples on how you can use it to get people more interested in what you do. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

Have you thought about doing a paid, ticketed ‘pay per view’ stream for your audience but been put off because you don’t quite know how to promote it? Well, Sheldon has just promoted such a show and in this episode he and Greg discuss the main marketing takeaways from the experience including the main methods used to promote the tickets, when people are likely to buy their tickets and the groundwork you’ll need to put in before those tickets go on sale. If you want to start making money from live streams, this episode is definitely for you. Greg also goes through some of the tech used to broadcast the show for the ticket buyers. For promoting live shows in general see Episode 5 of 30MMM here >>  https://anchor.fm/dashboard/episode/e3pjk8 A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

There are many paid services out there that offer to boost the number of your Spotify plays.  You might think it’s an easy way to boost your profile and standing on the platform but Sheldon and Greg are here to give your four very good reasons why paying for Spotify plays is a BAD idea for your music career!   A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

In today’s episode Sheldon and Greg are joined by Katy Jay, radio presenter on Skylab Radio to give you all the information you need about the best way to send your music to radio.  Katy also discusses why building a relationship with a presenter can be so important for your music career. This episode is essential listening. Katy suggests using media.info as an initial research tool when trying to find radio stations to submit music to. Follow Katy on Twitter at @KatySkylab and listen to her show on Skylab radio show Mixed Feelings', Mondays at 10pm GMT on htp://skylabradio.com/listen A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

Several months into lockdown are you on content burnout? Have you been live streaming to a standstill?  Maybe you still can’t get back into the studio and are unable to release new music?  Either way, wouldn’t it be great to have new music and videos for your socials and you didn’t have to do anything to make that happen?   Sheldon and Greg are here to give you four ideas to try that will give you new music and music videos with zero stress involved. The video creation site mentioned in the show is rotorvideos.com/ A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

With live shows being out of bounds for the foreseeable future, most live streams are going to be the only performance outlet for the foreseeable future.  But how can musicians monetise their streams and what factors to be considered before followers are asked to put their hands in their pockets?  Sheldon and Greg are here to answer all these questions and more! The artist/venue promo platform mentioned on this show is sidedooraccess.com if you need to check them out. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

Bandcamp has been in the news of late, dropping all artist fees once per month due to the lockdown.  With that in mind, should you give up on streaming services such as Spotify and put all your eggs in the Bandcamp basket?  In this week’s show Sheldon and Greg are here to discuss the reasons music fans use each platform and give you suggestions on how to create a marketing and sales strategy to get the most out of both. A production of www.elusivecountry.club

We’re heavily into lockdown now and it may well be that DIY musicians are starting to think more about ways they can make money whilst in isolation.  Greg and Sheldon are here with six ways musicians can make money during this period though you can use them at any time! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

We’ve been on lockdown for a fair few weeks now and from speaking to other musicians, looking at industry and social media trends we’ve come to a few conclusions that might affect your music releases, your socials and social media content and your merch.  Give the show a listen to make sure you get the most out of this lockdown period. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

As more musicians turn to live streaming because of the worldwide lockdown, Greg and Sheldon are here with a wealth of tips and advice to help you get the most from your live streaming. From tip jars to how to get the most viewers this episode is a lockdown essential! Stay safe everyone!   You can connect OBS to Instagram using https://yellowduck.tv/   Connect OBS to multiple online platforms with restream.io A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com Download this episode as an audio podcast from anchor.fm/30minutemusicmarketing or wherever you get your podcasts

We’re all still in lockdown but what have we been up to this past week from the confinement of our homes.  Sheldon has been investigating Zoom and has seen how it has been used to host a ‘virtual’ comedy gig and Greg has been investigating how a plug-in can enable remote mixing sessions as if you were sat in the control room. The free Zoom e-book for musicians mentioned by Sheldon can be found at  musictechexplained.com Feel free to let us know what you have been getting up to during lockdown. Stay safe everyone! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com