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Email deliverability can be difficult to understand. With so many different mailbox providers (MBPs), algorithms, and nuance, not to mention recipient behavior, it can feel impossible to crack the code for really great email marketing campaigns. Are you using all the tools you have at your disposal to make sense of all the data available to you? In this edition of the Email Experts Series, we talk about SMTP codes, a clue given to you by MBPs to understand your email performance. How do they work, and how can you use them to your advantage?

We still haven’t recovered from the anxiety of the onslaught of pre-GDPR emails asking for confirmed consent. But now, more than one year later, we started to wonder how the email landscape changed due to this first-of-its-kind legislation with an impact across the globe. We asked our resident expert, Matthew Vernhout, director of privacy and industry relations, to help us wrap our minds around what GDPR changed for email marketers, for consumers, and what we should expect as time goes on. Check out the conversation in this edition of our Email Experts Series.

The best things in life are free, and thus we asked a couple of our most savvy email experts to list and explain some of the best free email development features in this edition of our Email Experts Series. From unsubscribe headers making subscribers’ lives a little easier (helping you reduce your number of spam complaints) to branded links and images to keep your sender reputation completely in your wheelhouse, these are the deliverability tips you need to know today.

There are so many tools of the trade for email marketers, it’s obvious email service providers (ESPs) would be something of a big topic in the industry. Which ESPs provide which services, do they impact your deliverability, how do you decide which one is right for you? After those questions comes an even harder one: How should I migrate from one ESP to another without causing damage to my email marketing program? Our next Email Expert Series episode explores the complicated answer to that question, touching on why someone would find themselves in this situation, how to transition from one to another, and what you can (and should) expect to see in these scenarios. As an added bonus, we have Seth Charles, principal email deliverability and industry relations manager at Iterable, joining our team of 250ok experts, including Anthony Chiulli as host, Luke Martinez as a technical expert, and Julie Coval, director of partnerships, who knows how intricate ESP relationships and use cases can be.

Where are your emails going? We’d all love to assume they’re hitting the inbox of our subscribers, but as we know, that’s not always the case. That’s why we’ve developed our entire suite of tools! But why is it so important to keep an eye on your inbox placement rates? How best do you get the right impression of how your email is performing, starting with where your mail is landing? Our next episode in our Email Experts Series video touches on this exact topic, helping marketers contextualize inbox placement, what it means, and how it affects the success of your email campaigns.

We’re always working to stay innovative and at the very forefront of email technology. That’s why we’re proud to be a part of the Brand Indicators for Message Identification (BIMI) working group! However, since it’s a newer feature available only at a select number of mailbox providers right now, the requirements and benefits still aren’t widely known by marketers. That’s why our next video in our Email Experts Series video tackles the ins and outs of BIMI, featuring Anthony Chiulli, director of product marketing, Matthew Vernhout, director of privacy and industry relations, and LB Blair, solutions architect.

It’s the stuff of nightmares to any email marketer: blacklists. When you find yourself on one, you ask yourself a lot of questions, like how did this happen? What happens now? Can I get off it? What’s in the box? Or perhaps you don’t ask any questions at all, because you’ve watched 250ok's newest Email Experts Series video, featuring Anthony Chiulli, director of product marketing, Beth Kittle, solutions architect, and Sloan Simmons, solutions architect.

Our experts Anthony Chiulli, director of product marketing, Sridhar Chandran, solutions expert, and LoriBeth Blair, solutions expert, discuss all the major happenings in the world of Gmail in our first episode of Email Experts Series Season 2.

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