Created with Sketch.
The Biz Mavens Podcast
54 minutes | 2 years ago
029: How to Be a Better Blogger with Kevin J. Duncan
Do you ever find yourself scouring the internet for tips, tricks, or hacks you can use to be a better blogger? My guest, Kevin J. Duncan, is an expert blogger and a wonderfully creative writer. If you want to know how to be a better blogger, Kevin is your guy! Kevin is the Blog Editor and Social Media Manager for Smart Blogger. He’s enjoyed quite the journey to from part-time writer/blogger to today, living the dream and working from home. In our conversation, Kevin details some helpful lessons that leaders like you can use to make your content engaging and relevant to your audience. I hope you have a pen and paper ready—you’ll need it for this informative episode! In this episode, listen for [1:35] I introduce my guest, Kevin J. Duncan [4:00] What made Kevin realize he had a unique writing style? [8:00] How to develop your unique voice [10:45] STOP listening to other voices so you can find your own! [14:30] Practical ways to stand out from the crowd [22:00] Kevin talks about networking and providing value [27:15] Advice Kevin wishes he would have received early in his blogging journey [30:00] Kevin enters the Lightning Round, rapid-fire questions [39:30] Why Kevin loves working from home [42:30] Kevin’s favorite blogs to follow [46:00] Why you should simplify your life and focus on what you’re good at [52:00] Closing thoughts Listen to this episode by clicking the Play button below: Liked the show? Help me out! Click here to leave a review on iTunes! Yes, I’ll help Jeni by leaving a review! STOP trying to be someone else! If you want to write compelling content, you need to be well read, right? Wrong! Did you know that one of the worst things you can do to develop your voice as a writer is to constantly consume content from your favorite writers? Too often, men and women get so enamored with their favorite writers that they fail to develop their voice—or worse yet, they start emulating them. What do you have to lose? Try taking a 30-day break from reading your favorite bloggers. The worst thing that could happen is that you miss out on a really good blog that you can always go back and read at a later date. I’m confident that you’ll find this exercise helpful – it worked for Kevin! To get more helpful tips like this one to become a better blogger – make sure to listen to this episode for my full conversation with Kevin – you don’t want to miss it. If you want to become a better #Blogger you’ve got to stop listening to so many other voices and focus on finding your own! Learn more about improving as a writer on this episode of the #BizMavens #podcast!Click to Tweet Practical steps you can take to stand out from the crowd Once you’ve silenced some of the noise in your world by taking a break from reading blogs and books, Kevin has some practical steps you can take to really make your message POP! You can stand out from the crowd of bloggers and writers by doing this one revolutionary thing: Do more than the bare minimum. Sounds obvious, right? The truth is, many writers will put a piece of content out into the world and hope for the best. They don’t take steps to fan those flames. When you share something you are passionate about, tell your audience why you are sharing it! Remember that each time you post something on your website or social media, that might be the FIRST time someone is finding out about you. Why not make the extra effort to personalize your message and break out from all the noise they encounter? Another way to get your message out there and gather a following is to take the time to engage with your readers. Send personalized emails. Reply to your readers in the comments section, and make them feel like you care. What if you decided to try this strategy for 30 days? If it doesn’t work and you don’t get the results you want, stop the exercise—it’s that easy. Take the leap and make it happen As you build your confidence and you become more comfortable as a writer, the moment will come where you’ll need to make a decision: jump in and commit or maintain the status quo? I know it sounds scary—change is always disruptive—but you’ll never create the impact you want to make if you always play it safe. Looking back at his career, Kevin wishes he make the plunge into full-time writing sooner. Kevin now knows that if you want to succeed and become a better blogger, you’ve got to have skin in the game! He discovered that he would never make bold and creative decisions while he was playing it safe. The old saying rings true: “If you want something you’ve never had, you must be willing to do something you have never done.” I want to hear how you plan on implementing some of Kevin’s wonderful advice. What steps are you going to take to become a better blogger? Don’t wait too long to accomplish your dreams. If you have a vision, go for it! @kevinjduncan encourages #bloggers to go ALL IN and make it happen. Hear his encouraging message by listening to this episode of the #BizMavens #podcast!Click to Tweet Notes + Links from Today’s Show Blogging Wizard: Discover Actionable Blogging Advice You Can Use Enchanting Marketing | Writing Advice for Small Businesses Keywords Explorer by Ahrefs Slack Google Drive Focusmate Real Artists Don’t Starve Blog Neil Patel’s Digital Marketing Blog The Ahrefs Blog The Backlinko SEO Blog Wanted Hero Connect with Kevin J. Duncan Smart Blogger Be A Better Blogger Kevin J. Duncan – Content Marketer. Writer. Blogger. Kevin J. Duncan (@kevinjduncan) | Twitter Kevin J. Duncan – Home | Facebook Connect With Jeni Subscribe to The Biz Mavens on iTunes, Stitcher, or Google Play Tweets Discover how to become a better #Blogger on this special #podcast episode of #BizMavens with @kevinjduncan - you don’t want to miss it!Click to Tweet Did you know that one of the best ways to grow your audience is by engaging them? It’s true! Too many bloggers take this easy step for granted. Learn how to engage with your audience effectively by listening to this #podcast episode of #BizMavens with @kevinjduncanClick to Tweet 029: How to Be a Better Blogger with Kevin J. Duncan is a post by Jeni B. at Biz Mavens.
55 minutes | 2 years ago
028: Podcast Tips You Can Use to Get Started and Expand Your Brand with Carey Green
If you had all the podcast tips you needed to start your a podcast today, would you? Is the lack of helpful information the thing holding you back or do you have some other fears? I get it – putting yourself out there for the world to hear can be SCARY! Jumping into the podcasting pool wasn’t easy for me – but I’ve seen the value, and I’m convinced that it is worth the investment. I want to help business leaders like you remove a lot of the fear around podcasting so you can see yourself participating in this effective medium. Here to help remove some of the unknowns and drop some stellar podcast tips is my guest, Carey Green. Carey is a former pastor turned entrepreneur. He lived his dream and served as a pastor for over 20 years before following his call to the marketplace. These days, Carey spends his time running Podcast Fast Track—helping podcasters (like me!) make it look easy. In our conversation, Carey provides some valuable podcast tips, things to consider before you start a podcast, who should start a podcast, challenges you can expect, and much more. If you’ve ever considered podcasting as a tool to grow your brand, this is the episode for you! In this episode, listen for [0:55] I introduce my guest, Carey Green. [3:15] Who should look into podcasting? [5:50] What advantage does podcasting give business leaders? [8:10] The different type of podcasts on the marketplace. [9:45] Common misconceptions about starting a podcast. [12:15] Podcast titles matter! [15:00] Three things to consider BEFORE you start a podcast. [18:00] How to avoid “Podfading.” [22:10] Drawing your listener in is critical. [27:15] Transcripts, show notes, or both? [31:20] What does your audience want to hear? [35:10] How do you make sponsorship deals profitable? [37:50] Carey’s SPECIAL FREE GIFT to Biz Mavens listeners. [39:30] Carey enters the Lightning Round; rapid-fire questions. [49:00] What does Podcast Fast Track do? [51:40] Closing thoughts. Listen to this episode by clicking the Play button below: Liked the show? Help me out! Click here to leave a review on iTunes! Yes, I’ll help Jeni by leaving a review! Should I start a podcast? Should you start a podcast? If you are an extrovert – yes! If you are an introvert – no! If only it were that simple. The truth is – there are a ton of extroverts who would make for terrible podcast hosts and a ton of introverts that would excel as hosts. Podcasting isn’t a one-size fit all type of medium. You don’t have to have “Radio voice,” fancy audio equipment, or a huge network to get started. According to Carey Green, there are three things you need to consider BEFORE you pick out a name for your podcast or even hit the record button. You need to be able to answer these three questions. What is the topic you are passionate about? Nail it down and stick to it! Do you have value to give your audience? What is your unique perspective? Who is your target audience? How will you connect with them? If you can answer these three sets of questions – then you are well on your way to getting started! Thankfully, Carey has provided some essential podcast tips for those who are ready to dive in. Should you start a #podcast? Great question! Tune into this episode of the BizMavens podcast as @CareyNGreen from @PodcastFast gives you a helpful filter to answer that question though - you don’t want to miss it! Click to Tweet How to avoid “Podfading” Have you ever heard the term “Podfading?” If you aren’t a seasoned podcaster, the answer is likely, “No.” Podfading is a term used to describe the point when a podcast begins putting out episodes more and more sporadically and at greater intervals. If you don’t catch it early – podfading can lead to the death of a podcast. While there are many causes of podfading, the primary one is often a lack of material. Can you imagine it? You start podcasting with all the right intentions, excited to get this new creative pursuit out to the public and then the adrenaline spike wears off. Reality starts to set in, and now you have to start creating content at a rapid pace. How do you avoid podfading and stay ahead of the curve? Carey has an excellent exercise for you to try; it’s called “Ten, Ten, and Ten.” Take 10 minutes and begin brain dumping everything you could discuss regarding your subject matter or topic. These are just bullet points – don’t overthink it! Take the next 10 minutes to organize and prioritize your list. Which areas are your strong suit? Which areas could use a guest perspective? Finally, take 10 minutes and further break down your prioritized list into three subpoints for each topic. I LOVE this exercise that Carey shared, and I’m going to go out on a limb and try it soon. What other podcast tips would you like to hear? Make sure to reach out to Carey for more resources – you can find his contact information located in the resources section. Grab their attention and draw them in One of the most amazing aspects of podcasting is the ability to connect with your listener in a personal and intimate way. How often do you have someone speaking directly into your ear? You can make that segment of time as personal or as impersonal as you’d like. Whatever you do – don’t BORE your audience! Podcasting gives you a great platform and the ability to connect with your audience – make it easy for them. Don’t bury your lead – create a title that grabs your listener’s attention. Better yet – provide a compelling 10-15 second teaser clip at the beginning of your episode. Help your audience stay engaged with music and sound effects that fit your style and subject matter. Make sure to interact and engage with your audience. Include topics and sub-topics your audience wants to hear about – ask them if you have to! This is just a small snapshot of the mountain of podcast tips that Carey has to share. I am super thankful for Carey’s hard work on this podcast and for the generous insights he shared in our conversation. Carey has a FREE resource that he’s made available to those of you ready to make the plunge into podcasting. Email Carey for the FREE resource: carey[at]podcastfasttrack.com Don’t commit the cardinal sin of #podcasting. What is that sin? BORING your audience! Learn what it takes to keep your listeners engaged on this episode with @CareyNGreen from @PodcastFast!Click to Tweet Notes + Links from Today’s Show Pat Flynn Tim Ferriss Cameron Herold Nozbe PODCAST: Freakonomics PODCAST: How I Built This PODCAST: Masters of Scale BOOK: Principles: Life and Work BOOK: Humility Making Original Podcasts with Brands – Pacific Content Connect with Carey Green Podcast Fast Track Narrativly Carey’s email: carey[at]podcastfasttrack.com Carey Green – Founder, Client Happiness Guy, CEO – LinkedIn Carey Green (@CareyNGreen) | Twitter Carey on Facebook Connect With Jeni Subscribe to The Biz Mavens on iTunes, Stitcher, or Google Play Tweets Get valuable #PodcastTips a #Podcasting expert! @CareyNGreen from @PodcastFast drops by to remove some of the fear and unknowns about podcasting. If you are thinking about starting a #Podcast - this is the episode for you! Click to Tweet Where do the ideas for a #podcast come from? Do #Podcasters just make up the topics on the fly or is there more of a method to the madness? Discover a helpful exercise that removes the mystery from @CareyNGreen on this episode! Click to Tweet 028: Podcast Tips You Can Use to Get Started and Expand Your Brand with Carey Green is a post by Jeni B. at Biz Mavens.
64 minutes | 2 years ago
027: Building a Business You Can Be Proud of with Julie Bogart
What does it take to build a business that you can look back upon with pride? Sure, there will be challenges and growing pains—but how do you move past those to create something worthwhile? Good news: we’ve got a special guest who has done just that: she’s created a strong, profitable business (turned company) that helps people and leverages the power of her team to serve more deeply. I can’t wait for you to learn from my friend, Julie Bogart. Julie is the creator and owner of Brave Writer, the online writing and language arts program for homeschooling families. Brave Writer’s mission is to empower homeschooling parents to be writing coaches for their kids. Julie’s work in Brave Writer was recognized as an “outstanding contribution to society” in 2017 when she was awarded the Anne E. and William F. Madges Alumni Award from Xavier University. In our conversation, you’ll hear from Julie as she opens up about how her business started, what it was like building her team from the ground up, the journey from business to company, the best pricing advice she ever received, and much more. You’ll want to come back to this one —Julie has so many great insights to share! In this episode, listen for [1:30] I introduce my guest, Julie Bogart. [3:00] How did Brave Writer start? [11:35] What does Julie’s business look like today? [13:15] Julie opens up about how her business got off of the ground [16:10] Start listening to your inner mentor! [23:30] How did Julie begin building her team? [28:00] The best advice about pricing that Julie ever received. [31:45] Why The American Girl Doll is such a successful product [34:20] Don’t try to be Walmart! [38:40] How the hiring process has changed for Julie over the years [42:00] Julie shares one of the most challenging aspects of running a business [45:00] What is your exit strategy? [47:10] Business is less about what you achieve—and more about who you become. [49:10] Julie enters the Lightning Round: rapid-fire questions [59:50] Closing thoughts Listen to this episode by clicking the Play button below: Liked the show? Help me out! Click here to leave a review on iTunes! Yes, I’ll help Jeni by leaving a review! Listen to your inner mentor! One of the biggest challenges associated with building your business from the ground up is taking the time to listen to your “Inner mentor.” Most women are more familiar with their “Inner critic” than their inner mentor and that need to change! Julie Bogart was experiencing a season of massive growth with her business while at the same time going through a period of personal pain with the dissolution of her marriage. In the middle of this successful but challenging time – Julie needed to make a decision – would she listen to her inner critic or her inner mentor? She needed to be bold with her business and move confidently into the next phase by taking on a small loan – would she be able to? Thankfully, Julie was able to move past her doubts and instead chose to bank on herself. Guess what? It was a good choice! Learn more about Julie’s fascinating story by tuning into this episode! Hear all about building a #Business you can be proud of on this #podcast episode of #BizMavens with special guest - @BraveWriter - you don’t want to miss it! Click to Tweet Know your worth Does your business have the right pricing plan in place? Are you on the lower end of the scale in your industry, the high end, or somewhere between the two? How did you land on the price you’ve placed on your product or service? The truth is, most women are terrible at setting the right price for their business. Do you want to know the secret to pricing your business appropriately? It all comes down to public perception. If you believe that your business offers a great market solution, price it near the top of your industry alongside your competitors! When you price aggressively like that, you send a message to your customers that your business deserves to be in the same conversation as your top competitors. Learn more about knowing your worth and setting the right price from Julie’s expert perspective by listening to this episode—you don’t want to miss it! Prepare for your exit If you’ve laid the best foundation for growth and your business has succeeded against all the odds, the next phase is preparing to exit. It sounds crazy, but part of building a business you can be proud of is preparing for your exit. Some of you might want to stay on in some capacity after you are ready to hand off day-to-day operations, but you’ve got to start planning now. Don’t leave it for the last minute. Start planning for a future where you are watching your business thrive without you! Imagine that future: You can travel or move on to the next thing you’ve been dying to do. The businesses that go the distance are the ones where smart decisions are made early and often. Let that be the story of your business! Julie says that you only know what you are growing if you know how you are leaving. Hear Julie unpack what a well-thought-out exit looks like by listening to this helpful episode. Is your #business operating with the best #Pricing strategy possible? Learn the one insight that could give your business an edge over your competition by listening to this fascinating #podcast episode with @BraveWriter! Click to Tweet Notes + Links from Today’s Show The Playing Big Book – TARA MOHR The Hard Thing About Hard Things The Mercy House – Kristen Welch Slack Figuring Dare to Lead: Brave Work. Tough Conversations. Whole Hearts Brené Brown Chalene Johnson’s 131 Method | Be Healthy, Happy, + Confident Rebecca Spooner from Homeschool On Connect with Julie Bogart The Brave Writer The Brave Learner Brave Writer – YouTube Julie on Twitter Connect With Jeni Subscribe to The Biz Mavens on iTunes, Stitcher, or Google Play Tweets Hear all about building a #Business you can be proud of on this #podcast episode of #BizMavens with special guest - @BraveWriter - you don’t want to miss it! Click to Tweet Is your #business operating with the best #Pricing strategy possible? Learn the one insight that could give your business an edge over your competition by listening to this fascinating #podcast episode with @BraveWriter!Click to Tweet 027: Building a Business You Can Be Proud of with Julie Bogart is a post by Jeni B. at Biz Mavens.
52 minutes | 2 years ago
026: How to Create a Thriving Online Community with Tonya Kubo
What does it take to bring people together from around the world into an online community? How do you keep the group valuable and engaging? What common mistakes should you avoid? Thankfully, we’ve got an expert in Tonya Kubo who is willing to take on all these questions and more! In our conversation—Tonya opens up about how she got started with online communities, the difference between a paid and free group, how to create good group culture, common mistakes to avoid, and much more. I am thrilled to bring you Tonya’s powerful insights—have pen and paper ready—you are going to need them! In this episode, listen for [1:22] I welcome my guest, Tonya Kubo. [2:45] Tonya talks about her passion for building communities. [7:10] What is going on with the shift to “groups,” “pages,” and “forums?” [10:30] The difference between a free group and a paid group? [13:30] How Tonya defines culture inside an online community. [15:30] What constitutes “good” group culture? [18:00] Is creating a Facebook group right for you? [23:00] Common mistakes people make when creating an online community. [26:30] Creating an online community from scratch. [31:30] How do you come up with consistent content for your community? [33:45] Is there a way to make your content stand out? [37:00] Successful online communities that you should check out. [39:40] Tonya enters the Lightning Round; rapid-fire questions. [49:45] Closing thoughts. Listen to this episode by clicking the Play button below: Liked the show? Help me out! Click here to leave a review on iTunes! Yes, I’ll help Jeni by leaving a review! Creating an online community from scratch If you were to create an online community tomorrow, where would you start? Do you need a ton of people when you launch? What if nobody shows up? I know those questions can loom large in your mind, but the truth is, they aren’t as important as you might think! In my conversation with Tonya, she revealed that she recently launched a Facebook group with ONLY FIVE people signed up—watch out the floodgates are open! Is Tonya discouraged by the initial number of people in her group? No! Tonya has embraced the mindset that you’ll need for your online community to THRIVE—treat those early adopters like GOLD. The folks who join your group early on are your true fans—they want what you are selling. They’ve joined your group because they believe in what you are doing and the value you are providing. It’s your job to go out of your way to make them FEEL valued and part of something special—once you do that word will spread. How do you start an #OnlineCommunity from scratch? Where do you even begin? We’ve got all the info you need to get the ball rolling on this #BizMavens episode with @tonyakubo!Click to Tweet Why your group culture matters Anywhere people gather—whether online or IRL—culture will start to form. Sometimes that culture is negative and toxic and other times that culture is positive and rewarding. What can you do to make sure the group culture of your online community is helpful rather than harmful? According to Tonya, the best feature of good community culture is safety. That might sound basic and plain to many people, but the truth is—your group will never grow if people don’t feel safe. Is it safe for people to disagree or have opposing viewpoints in your group? Be prepared; it can take a lot of effort to build your online community in the beginning. You’ll feel like you are living in the group you’ve started and you might feel like you’ll never leave—trust me—you will. Don’t just take my word for it! Tonya has a ton of experience building these groups, and she has found that all that initial effort up front pays off! Learn more from Tonya’s compelling perspective by listening to our full conversation on this episode. Common mistakes to avoid I get it—whenever you start something new there are a TON of variables that can cause you to feel overwhelmed. What if there was a way to remove some of your concerns about starting an online community? I’ve asked Tonya to walk us through several common mistakes that leaders like you can AVOID when you go to start your first online community. Don’t try to appeal to EVERYBODY. Finding a niche audience is a good thing! Aim for active engagement from 50% of your group or more each month. Spend your time cultivating relationships with folks that show up. Make it easy to join the group and get plugged in. Start your group for the right reasons. Don’t get locked in on a number! These are just a few of the common mistakes people make when they go to start their online community. Tonya has SO much more valuable information to share, and I don’t want you to miss a minute of it! One of the best ways to get your #OnlineCommunity started off on the right foot is to AVOID these common mistakes! Get it all HERE on this helpful #podcast episode of #BizMavens!Click to Tweet Notes + Links from Today’s Show The Pumpkin Plan Loom | Free Screen & Video Recording Software Profit First Subscribed Communicator Academy Kathi Lipp Tarzan Kay Social Curators with Jasmine Star Forums – Biz Maven Circle – Biz Mavens Connect with Tonya Kubo Info[at]tonyakubo.com Tonya’s website Tonya Kubo’s The Secret to Thriving Online Communities Tonya on Facebook Tonya on Twitter Connect With Jeni Subscribe to The Biz Mavens on iTunes, Stitcher, or Google Play Tweets Discover how to create a thriving #OnlineCommunity by listening to this #podcast episode of #BizMavens with special guest, @tonyakubo - you don’t want to miss it!Click to Tweet You don’t want to create another negative and toxic corner of the internet, do you? Of course not! Find out how to make sure your #OnlineCommunity culture stays positive by listening to this #podcast episode of #BizMavens with special guest, @tonyakubo!Click to Tweet 026: How to Create a Thriving Online Community with Tonya Kubo is a post by Jeni B. at Biz Mavens.
59 minutes | 2 years ago
025: How to Cut Through Distractions and Get Work Done with Tricia Goyer
Do you ever struggle with the hustle and bustle of day-to-day life that you fail to get work done? Maybe for you, it’s the responsibilities of raising kids or taking care of household or the complexities of getting your business off of the ground. Whatever distracts you from getting work done, I’m sure you’d like to have some solutions. Good news! Tricia Goyer is here to walk you through her life as a writer and provide some helpful tips about navigating family life, homeschooling, work responsibilities, and everything in between. Have pen and paper ready; you don’t want to miss a minute of this helpful episode! In this episode, listen for [1:20] I introduce my guest, Tricia Goyer. [2:45] Tricia talks about her beautiful family. [5:30] How did Tricia get started as a writer? What was it like with a large family? [13:20] Tricia reveals her tips for balancing work and family life. [20:20] How does Tricia avoid playing the comparison game? [24:00] Tricia talks about how writing has informed her role as a parent. [26:30] Dealing with reader feedback and reviews. [30:15] Creating a routine and navigating life as a writer and homeschool educator. [36:00] Managing a deadline. [38:45] How a routine can help set you up for success. [42:00] Tricia enters the Lightning Round; rapid-fire questions. [54:00] Little steps add up. [55:40] Closing thoughts. Listen to this episode by clicking the Play button below: Liked the show? Help me out! Click here to leave a review on iTunes! Yes, I’ll help Jeni by leaving a review! Navigating work-life balance. I get it; building a business from the ground up is hard work. It can be exponentially harder to build that business with little ones under-foot! What can you do? How do you get work done and still care for your family? Tricia Goyer keeps things real and doesn’t put a pretty spin on the struggle; she is open and honest about the challenges of building a career while raising children. In our conversation, Tricia offered these helpful tips for staying on task. Set up a two-hour block of time where you can work uninterrupted. Be completely present and attentive when you are not working. Try getting up early to work for an hour or two while everyone is asleep. Communicate your goals and achievements with your family. Do you plan on trying any of these tips from Tricia? What methods have worked for you and your family? To hear Tricia expand on these tips and more, make sure to tune in to this informative episode! What does it take to navigate #WorkLifeBalance? Is it even possible? Hear how @TriciaGoyer makes it work for her family on this inspiring episode of the #BizMavens #podcast!Click to Tweet Don’t fall for the comparison game! Are you familiar with the comparison game? Have you ever been stuck in it before? Far too many people get caught up in the comparison game, always looking at what their neighbour has or what their peers have accomplished compared to what they’ve been able to do. How do you avoid getting caught up with comparing yourself, your family, or your business to others? For Tricia Goyer, it all comes down to getting her priorities straight. Is she working her tail off and providing for her family? Is taking the time to connect with and care for her children? If the work gets done and the kids get loved, the rest seems less important. Before you think that Tricia just lets everything go in her home, you should know, that she also works to get everyone involved with the daily tasks of keeping the house in order. What system works for your family? Little steps add up. From navigating work-life balance to avoiding the comparison game, it seems like there is hardly any time to get work done! If you struggle to find the time and keep all the plates in your world spinning, you aren’t alone. Tricia Goyer encourages women like you to focus on what you can do each day instead of what you can’t get to. Don’t let what you CAN’T do distract you from completing what you CAN do. If you can only get an hour in today, that’s OK! What task can you cross off of your to-do list today? Set yourself up for success and take those little steps in the right direction. Doing something, even if it is a little step is better than nothing! Learn more from Tricia’s inspiring story and her expert perspective on how to get work done by listening to this episode! Couldn’t get ur whole #ToDoList accomplished today? Time 2 throw in the towel, right? NO! Just because u can’t get to everything doesn’t mean you can get SOMETHING done today. Learn how little steps add up on this episode of the #BizMavens #podcast!Click to Tweet Notes + Links from Today’s Show Canva Never Split the Difference The Happy Hour Podcast – Jamie Ivey The Goal Digger Podcast – Jenna Kutcher Connect with Tricia Goyer Tricia’s website Tricia on Facebook Tricia on Twitter Tricia on Instagram www.writethatbook.club Walk It Out: The Radical Result of Living God’s Word One Step at a Time Calming Angry Kids: Help and Hope for Parents in the Whirlwind Connect With Jeni Subscribe to The Biz Mavens on iTunes, Stitcher, or Google Play Tweets Find out how to cut through distractions and get work done on this #podcast episode of #BizMavens with special guest, @TriciaGoyer don’t miss it!Click to Tweet Do you ever find yourself distracted by the success and accomplishments of your friends and peers? Discover how to avoid playing the comparison game by listening to this helpful episode of the #BizMavens #podcast with special guest, @TriciaGoyerClick to Tweet 025: How to Cut Through Distractions and Get Work Done with Tricia Goyer is a post by Jeni B. at Biz Mavens.
46 minutes | 2 years ago
024: How To Run a Pilot Program for a Stronger Online Course, with Brandice Lardner & Shannon Clark
What would it look like for you to create a course based on the content and focus of your brand? Have you considered taking this step but find yourself at a loss as to where to start? Good news! I want to introduce you to two women who were brave enough to put themselves out there with their content, Brandice Lardner and Shannon Clark. In our conversation, Brandice and Shannon open up about the communities they’ve built online, why it’s helpful to start with a test or pilot program, how to get people interested in your test program, why it’s important to gather and listen to feedback, how to adopt a long-term mindset, and much more. I can’t wait for you to learn from the wonderful insights these women have to share! In this episode, listen for [1:00] I welcome my guests, Brandice Lardner and Shannon Clark [3:00] Brandice talks about her online program, Find Your Grace Filled Plate. [5:15] Shannon talks about her online program, Budget Breakthrough. [8:00] Why starting with a Beta program can be helpful [12:00] How did Brandice Shannon get people to take a chance on a new program? [14:30] Feedback can be very constructive. Are you asking for it? [17:30] You’ve got to adopt a long-term mindset if you want to succeed. [21:00] What does building relationships with your customers look like? [25:00] Lessons learned from running a pilot program [30:00] Making plans to scale your business [32:15] Brandice and Shannon enter the Lightning Round; rapid-fire questions. [42:15] Closing thoughts from Brandice and Shannon Listen to this episode by clicking the Play button below: Liked the show? Help me out! Click here to leave a review on iTunes! Yes, I’ll help Jeni by leaving a review! What are you waiting for? Create a course! I know what you’re thinking—who has the time to create a course? I won’t sugarcoat it: It’s not going to be easy, but it will be worth it! Here is the good news: you don’t have to have it all figured out and polished to get started. You can follow a similar path that Brandice and Shannon took by reaching out to your followers to see if they’d like to participate in a pilot program. The advantage of launching a pilot program instead of launching a full-blown course is that you get to learn and adapt your content to your audience’s needs as you go through the material. The critical piece of launching a pilot program is to proactively gather feedback and learn from the people who were willing to be your test subjects. Does creating an #OnlineCourse sound too intimidating? It doesn’t have to be! On this episode of #BizMavens, you’ll learn from Brandice Lardner & Shannon Clark as they share their stories of creating successful courses. Don’t miss it!Click to Tweet Don’t ignore feedback—lean in. If you want your message and your content to resonate with your audience, you need to listen to them. I’m not saying that every comment or piece of feedback is created equal. Some people are just mean or trolling, and they aren’t worth your time. When you create a pilot program and invite a select group from your audience to participate, though, you’ve got a group who loves your message and wants you to succeed. Seize this opportunity to learn from them! Don’t let yourself get defensive or combative. Embrace the feedback, find a way to learn from it, and move on. When your audience sees that you care about their feedback and you adapt your approach accordingly, you’ll win their loyalty. Why you need to adopt a long-term mindset When you create a course for your audience, you’re investing in the long-term success of your brand and platform. If you want to diversify your options, creating a course is a worthwhile investment. Your regularly scheduled content will keep people visiting your site, but it’s projects like courses and programs that will turn followers to fans. Once you’ve turned a significant number of your passive followers into fans, then your brand will be unstoppable. To hear more about embracing a long-term mindset and what it takes to create a course, make sure to catch my full conversation with Brandice and Shannon on this episode. You don’t want to miss it! Success doesn’t come easy, or overnight! Turning people from followers to fans is a HUGE feat but it can be done. If you embrace a long-term mindset for your business you’ll see it thrive! Go deeper with this important topic on this episode #BizMavens!Click to Tweet Notes + Links from Today’s Show Live Chat BombBomb Loom Having a Mary Heart in a Martha World The Automatic Customer The Short Years Sorta Awesome Show Frump Fighters Sticky Blogging Fit2B Studio Connect with Brandice Lardner and Shannon Clark Brandice Lardner – Grace Filled Plate Shannon Clark – Affording Motherhood Connect With Jeni Subscribe to The Biz Mavens on iTunes, Stitcher, or Google Play Tweets Discover how to create an #OnlineCourse and serve your #audience on this #podcast episode of #BizMavens with special guests, Brandice Lardner & Shannon Clark!Click to Tweet If you want your #OnlineCourse to succeed, you’ve got to be open to feedback from your followers. Learn how Brandice Lardner & Shannon Clark adapted from feedback by listening to this episode of #BizMavens!Click to Tweet 024: How To Run a Pilot Program for a Stronger Online Course, with Brandice Lardner & Shannon Clark is a post by Jeni B. at Biz Mavens.
35 minutes | 2 years ago
023: How To Expand Your Platform by Writing a Book, with Natalie Hoffman
Did you know that writing a book is one of the best ways to expand your platform? CEOs to politicians and everyone in between knows that nothing gives you quite as much exposure and traditional authority as writing a book. But don’t you need to go to school and get a degree in writing (or pay someone who has) before you take that step? According to my returning guest, Natalie Hoffman, the answer is NO! In our conversation, Natalie talks about her ministry and business, “Flying Free,” what led her to write her book, the formula I shared with her for writing a book, how writing her book has expanded her platform, and much more. I can’t wait for you to learn from Natalie’s amazing example. Make sure you have pen and paper ready—you don’t want to miss a thing! In this episode, listen for [0:47] Natalie Hoffman talks about her work with “Flying Free.” [3:10] What led Natalie to write her book? [6:15] Is writing a book the best way to keep your audience engaged? [9:30] The book writing formula that I shared with Natalie [12:20] Natalie’s definition of success [14:00] The advantage that a published book gives you [17:00] Why write another book on surviving abuse? [20:00] How Natalie incorporated her community into her book [22:45] Did people still buy Natalie’s book even though she gave it away for free or discounted? [24:45] What surprised Natalie about the writing process? [26:50] Natalie’s advice for women who want to write a book [30:30] How writing a book fits into Natalie’s business strategy Listen to this episode by clicking the Play button below: Liked the show? Help me out! Click here to leave a review on iTunes! Yes, I’ll help Jeni by leaving a review! Can writing a book really expand your platform? If you find yourself in the camp that is skeptical of the weight or significance of writing a book, go ahead and Google “Book tours.” If you do, you’ll find a large return on your search! Yes, even in today’s digital world, people still show up for book tours. Unfortunately, this isn’t a case of the old Field of Dreams line, “If you build it, they will come,” but you can use a book to leverage and expand your platform. Natalie Hoffman is a perfect example, she had built a platform through her work as a life coach, and now she’s expanded that platform with her book, “Is It Me?” One of the most significant advantages of publishing a book is having your material out there in the physical world serving as an ambassador for your brand and your platform. Can #writing a book really expand your #platform? Yes! Publishing a book is still an effective way to #BuildYourBrand and increase your reach! Catch this #podcast episode of #BizMavens for more details! Click to Tweet A book writing formula you can use. If you’re inching closer to the possibility of writing a book to expand your platform, a huge question you might have is “Where do I start?” Sure, it would be nice to have the time, space, energy, and resources to write a book…but who has that in spades? What if there were a formula that you could use that would help you create a framework to write a book? In our conversation, Natalie shares the formula for writing a book in twelve weeks. Here is how you can break it down. Plan to write 10 to 12 chapters. Each chapter should have 4 to 5 sections of about 1,000 words each. Formula: Write 1 section a day, 5 days a week that will give you, 1 chapter a week and 12 chapters in 12 weeks. While there is certainly nothing magical about this formula, it does give you a helpful starting place and a way to remove some of the mystique that often comes with writing a book. You deserve to have your story told! While it’s easier to write a book now than it ever has been in the past, many people (especially women) are hesitant to step out and tell their story. There are many reasons for this including shame, pain, lack resources, just to name a few. While the obstacles are still large, the opportunity is greater! Our world is full of people like Natalie who deserve to have their story told. I know you might be scared to take a bold step as Natalie has, but I believe you have it in you make it happen. If writing a book isn’t your next step, find out what yours is and work toward that. Do you have a #story worth telling? Will anyone be interested in what u have 2 say? These are questions that Natalie Hoffman had 2 before she wrote her book. Discover how she ended up writing her book in 12 weeks on this episode of #BizMavens!Click to Tweet Notes + Links from Today’s Show Bird by Bird The Elements of Style The Writing Life On Writing Connect with Natalie Hoffman Flying Free website Natalie on Facebook Natalie’s book, Is It Me? Making Sense of Your Confusing Marriage Episode #8 featuring Natalie’s story Connect With Jeni Subscribe to The Biz Mavens on iTunes, Stitcher, or Google Play Tweets Learn how to expand your #platform by #Writing a book from special guest, Natalie Hoffman on this #podcast episode of #BizMavens.Click to Tweet #Writing a book, that’s only for the rich & well connected, right? Not today! Now there are more resources than ever 4 anyone (including U) to write their own book. Discover a proven formula that works on this episode of #BizMavens! Click to Tweet 023: How To Expand Your Platform by Writing a Book, with Natalie Hoffman is a post by Jeni B. at Biz Mavens.
52 minutes | 2 years ago
022: THE PIVOT: How To Change Your Business Focus Successfully, with Kat Lee
If you haven’t heard the term “business pivot” yet, you will. In fact, if you’re just starting your online business efforts you’ll probably find yourself neck-deep in the topic at some point. That’s because none of us start our online journey with our passion fully refined or our dream business fully formed in our minds. We ALL figure it out as we go along. My guest on this episode is Kat Lee and she’s a great example of a woman who has continued to put one foot in front of the other as she’s journeyed down her own often-winding entrepreneurial path. She’s tried tons of things, many of them successfully, but has continued to pivot as needed to move into more fulfilling, more effective iterations of her online business. Listen to hear Kat share her story, her advice, and her heart. She’s a great lady you’ll really enjoy getting to know. In this episode, listen for [0:29] Kat Lee’s first consideration of online business: web design [3:22] Scaling from one customer to many and working to build a niche approach [5:40] Starting her own blog from inspiration she gained from an early client [9:40] Discovering what felt authentic and learning to focus on it [13:01] What allows Kat to let go of things that have been successful in the past? [21:38] Leadership: Sourcing help for her business from within her community [26:31] Trying out a new membership: beta users to help it improve, then the launch [35:06] The ability to pivot: When is it failure and when is it smart? [39:33] The lightning round with Kat [48:50] Advice to those who are fed up and not sure if they want to do their biz anymore Listen to this episode by clicking the Play button below: Liked the show? Help me out! Click here to leave a review on iTunes! Yes, I’ll help Jeni by leaving a review! Feel free to try things, but be sure what you’re doing resonates with you Kat started her online business journey way back in the days when the internet was young. A community college course in web design gave her the basic tools she needed to get started and she was soon rustling up a job reworking the local car dealer’s website. That led to more clients and in time, a realization. Kat didn’t like working with clients. What do you do then? During her website building phase, she had come in contact with a handful of bloggers who were doing things that inspired her on a personal level. So she decided to begin her own blog. LIke all new blogs, it was random and about everything that came into her mind. But Kat refined it as she went, eventually learning to focus on a few areas that she loved. But she didn’t stop there. Listen to hear the rest of the story – of how she’s now leading an online membership site that is equipping women to make the most successful start to their mornings possible. THE PIVOT: How to change your #business focus successfully, with Kat Lee. Listen to hear Kat’s amazing story on this episode of #BizMavensClick to Tweet Successes build on one another, so don’t be afraid to pivot your business One of the things every online business wanna-be learns is that every attempt you make at something new TEACHES you something new. You discover things you like, and things that you hate. All of that is good to know… because it informs you as to which path you should be walking down in your business. But what if you’ve already put tons of hours into the project you’re working on? Should you still pivot away from it? Those are valid questions and the feeling of potentially wasting all that time and energy can be a compelling motivation to stick it out. But ask yourself a simple question… “Did you learn something from the experience?” If so, you didn’t waste a minute you invested in that business idea. You were investing in your own education and creating a broader foundation upon which to build your future success. Join Kat and me as we walk through her lessons-learned together. She’s got lots of them to share. When is a business pivot a failure and when is it smart? One of the key takeaways from this conversation is a very practical approach Kat has learned when it comes to making business pivot decisions. If you’re asking whether you should stick with something you’ve already begun or decide to make a change, here’s what Kat suggests: Take out a sheet of paper. Fold it in half. On one side of the fold, write down everything about your current business that drains you. Keep going. Then move to the other side of the fold and write down all the things about your current business direction that fills you up. Once you are done, look at the sheet. You now know the drainers and fillers in your business. You’ll likely have a lot more clarity and insight into whether it’s a viable and fulfilling business path you should be following. Don’t miss this episode. Kat is such a great example of being adaptable – of being willing to pivot in her business as needed. Enjoy! When is a #business pivot a failure and when is it smart? Listen to hear great advice from Kat Lee’s amazing story on this episode of #BizMavensClick to Tweet Notes + Links from Today’s Show Shaun Groves Bill Bright Bart Millard Natalie Grant Intoxicated On Life Blog Smarter Online Course BOOK: The Inner Game of Tennis Evernote Apple Note Loom Chrome Plugin BOOK: Atomic Habits Amy Porterfield’s Podcast Sarah McKenzie Connect with Kat Lee www.HelloMornings.org BOOK: The Hello Mornings Book The Inspired to Action Podcast The How They Blog Podcast Maximize Your Mornings eBook The Hello Mornings Academy Connect With Jeni Subscribe to The Biz Mavens on iTunes, Stitcher, or Google Play Tweets Feel free to try things in your #business, but be sure you wind up doing resonates with you. Great advice from Kat Lee’s amazing story on this episode of #BizMavensClick to Tweet #Successes build on one another, so don’t be afraid to pivot your #business. Great advice from Kat Lee’s amazing story on this episode of #BizMavensClick to Tweet 022: THE PIVOT: How To Change Your Business Focus Successfully, with Kat Lee is a post by Jeni B. at Biz Mavens.
48 minutes | 2 years ago
021: How A Successful Membership Community Grew From Vanessa Levin’s Passion For Teaching
If you’ve never considered a membership community as a way to generate recurring, consistent income for your online business, you should consider it. Especially if you are focused on a niche where passion is a primary motivator. Vanessa Levin is passionate about Pre-K education and it was that passion that led her to create a website that provides resources for Pre-K teachers – and she started the site way back before blogs weren’t really even a thing. As her resources were downloaded more and more, Vanessa realized she was onto something significant, but she wasn’t exactly sure how to leverage it to resource teachers even more AND provide a greater amount of income for herself. This episode shares her story – and the steps and struggles she’s experienced on the way to creating an amazingly successful membership community for Pre-K teachers. This conversation is as practical as it gets, so I hope you listen. In this episode, listen for [0:29] Vanessa’s passion for empowering teachers and how it came about [4:20] Making the transition from answering questions to offering products [6:52] The huge shift from full time teachers to resourcing teachers full time [10:51] How doing “all the things” was a quick path to burnout that she had to address [14:03] The extremely difficult process of allowing others to write on her blog [15:49] Making the most of what she already had existing on her website [17:27] Deciding how to adjust pricing to something fair but profitable [23:33] How a resistance to membership sites transformed to a love of them [27:07] Community inside a membership community is better than a Facebook group [31:56] Vanessa’s new mindset about money and the plans ahead [35:18] The lightning round! [45:20] Vanessa’s advice to the woman entrepreneur doing all the things Listen to this episode by clicking the Play button below: Liked the show? Help me out! Click here to leave a review on iTunes! Yes, I’ll help Jeni by leaving a review! When all you want to do is help is it OK to make money from it? There’s a strange feeling we all get when we realize that money can be made from doing the thing we love. In Vanessa’s case, the thing she loved was teaching Pre-K children and helping Pre-K teachers teach their students more effectively. That’s why she started a website that provided downloadable resources for teachers. When it became clear that the questions her website users were repeatedly asking her could be used to create in-depth resources – and that those resources could be sold for a profit – Vanessa faced a difficult decision. Was it OK to charge for something she was overjoyed to provide anyway? We somehow have the idea that charging money for something we’re passionate about somehow sullies our motives. But Vanessa discovered that wasn’t true at all. She also discovered that teachers are not only willing to pay for helpful resources, but they are also eager to do it. Find out how Vanessa worked through the struggle and came out on the When all you want to do is help is it OK to make #money from it? Hear the @PreKPages story of creating a #Membership community on this episode of #BizMavens.Click to Tweet The journey from full-time teacher to full-time membership community leader What is YOUR passion? What is it that you long to add to the world, or to the niche you want to serve? When you’re passionate about something, it’s hard to imagine not being directly involved in it – but that’s exactly what Vanessa chose to do. Let me explain. Vanessa loved her Pre-K students. She loved teaching them and watching them flourish. But she made the decision to step out of a full-time teaching role. Why? Because she discovered that she could have a greater impact on the children by not being in the classroom. It sounds crazy, but it’s true because Vanessa discovered the power of leverage. She was good at equipping passionate Pre-K teachers and facilitating community among them, which enabled her skills, insights, and experience to be multiplied in a way that it increased the effectiveness of many classrooms, not just her own. Could you do that for your niche? Is a membership community something that would give you an exponentially larger impact on those you are trying to help? I think it could be just what you’re looking for. Listen to learn more. How to run a successful membership community Believe it or not, Vanessa has not always been a fan of membership sites. Her experience with them in the past simply didn’t provide an appealing impression of what they were all about. But she discovered that the power of a membership site is not the gated content and private resources, it’s in fostering genuinely helpful community. The teachers who invest the time and money to become part of her membership community are the kind of teachers she loves working with. They are passionate – just like Vanessa – and do everything they can to help and support each other for the sake of the Pre-K children they all love so dearly. That’s the main focus of any successful membership community – relationships. Your niche could likely use the same infusion of personal care and support, and you could be just the person to provide it for them. Listen to learn more about the incredible impact a successful membership community can have. Listen to learn how to run a successful #membership community. Vanessa Levin shares the @PreKPages story on this episode of #BizMavensClick to Tweet Notes + Links from Today’s Show Asana BOOK: The Miss Peregrine Trilogy BOOK: Caroline – historical fiction based on Little House On The Prairie Amy Porterfield Dr. Lindsay Padilla Connect with Vanessa Levin www.Pre-KPages.com – Vanessa’s blog The Pre-K Pages Facebook Group The Teaching Tribe – Vanessa’s online membership community Connect With Jeni Subscribe to The Biz Mavens on iTunes, Stitcher, or Google Play 021: How A Successful Membership Community Grew From Vanessa Levin’s Passion For Teaching is a post by Jeni B. at Biz Mavens.
15 minutes | 3 years ago
020: Use These 3 Action Steps to Get to Know Your Audience and Create Better Online Content
Welcome to the final episode in season 2 of the 10X Profits podcast – be prepared for a great discussion on how you can get to know your audience in deeper ways. I’m so glad you’ve been a loyal follower of the Biz Mavens community throughout this journey. And don’t worry, I’ll be back soon with season 3 of the newly-rebranded Biz Mavens podcast! But it’s not over yet! On this episode, I walk you through three action steps that you need to integrate into your business – steps that will enhance the relationships you have with your followers. You don’t have to worry about your big-name competitors any longer, because you’ll discover why YOUR business is the best one for your followers! This episode is short, sweet, and worthy of your full attention – listen now! In this episode, listen for [0:30] You have clear advantages over people who have already “made it big” – here’s why [3:04] Staying focused is essential when implementing these action steps [6:08] #1 – Your followers don’t care how famous you are, and you shouldn’t either [7:58] #2 – Understand the advantages YOU have over your big-name competitors [9:30] #3 – Know your audience and realize that they’re better off with you Listen to this episode by clicking the Play button below: Liked the show? Help me out! Click here to leave a review on iTunes! Yes, I’ll help Jeni by leaving a review! How often have you relentlessly sought out your competitors’ click funnels, copywriting, and social media ads all in the name of “research?” We’ve all been there. But there comes a time when it stops being productive and starts inhibiting your own creativity. These 3 action steps will help prevent you from becoming distracted by your competitors. Read on for the full story! Action Step 1 – Your followers don’t care how famous you are, and you shouldn’t either The most important thing to remember when building your business is to not focus on what you’re missing – embrace the space you’re in right now. Your followers don’t care how many followers you have or how many emails are on your subscription list. What truly matters to them is how you invest in and add value to their lives. The real winners in our line of work are those who can spend the most amount of time, energy, and resources of investing in their followers. And that, friends, isn’t dependent on the number of your followers. You don’t have to worry about your big-name competitors any longer, because you’ll discover why YOUR business is the best one for your followers! Hear all about it on this insightful episode of the #10XProfits podcast! Click to Tweet Action Step 2 – Understand the advantages YOU have over your big-name competitors You have clear advantages over people who have already made a big name for themselves! Simply due to the massive scale of some online businesses, the founder often becomes disconnected from the day-to-day operations and follower interactions. That’s where the power of your small business comes into play! You can be fully present in the tweets, emails, and comments with your loyal followers – this is a dynamic that the big names simply can’t match. Action Step 3 – Know your audience and realize that they stick with you for a reason The relationships you cultivate while you’re in the early stages of building your business are invaluable. Your followers are loyal to you, not your competitors, because you understand their desires, goals, struggles, and stories. You’re intimately familiar with the type of support your customers need, and that knowledge cannot be replaced by a big-name competitor. They rely on broad generalizations to reach their followers, whereas YOU know them on a personal level. That’s why you shouldn’t fear losing them to someone else. As we take a break before season 3 of the podcast, be sure to stay connected with me and the Biz Mavens community! There are 2 great ways to stay in the loop – subscribe to this podcast on your favorite platform (I’m a fan of iTunes, Stitcher, and Google Play), and join my email list on bizmavens.com. That way you won’t miss a single post, update, and episode. “Your followers don’t care how many #followers you have or how many emails are on your subscription list. What truly matters to them is how you invest in & add value to their lives.” #10XProfits #podcast #blogClick to Tweet Connect With Jeni Subscribe to 10X Profits on iTunes, Stitcher, or Google Play 020: Use These 3 Action Steps to Get to Know Your Audience and Create Better Online Content is a post by Jeni B. at Biz Mavens.
14 minutes | 3 years ago
019: THIS Productivity System Leads to More Success in Blogging and Online Course Development
How many times has your to-do list taken away valuable time from creative work and online course development? Far too many entrepreneurs get distracted by life’s endless lists that don’t actually help you progress in your business. On this episode of the 10X Profits podcast, I’ll introduce you to a new way of getting things done – the “3 M’s” system. By making a master list of all the tasks in your business, you can start to determine which areas require the most attention, and which offer the best results. You’ll hear why focusing on 3 main components of your business will not only lead to greater profitability but also a higher level of fulfillment in your work. I promise it’ll be an inspiring, actionable episode that you don’t want to miss – listen now! In this episode, listen for [0:30] Life is demanding – your business shouldn’t just be another to-do list [3:34] The secret behind a successful “3 M’s” system [5:12] Focus #1 – Money-making projects [7:00] Focus #2 – Marketing [8:24] Focus #3 – Maintenance [9:58] Here’s your action plan for a 3 M system Listen to this episode by clicking the Play button below: Liked the show? Help me out! Click here to leave a review on iTunes! Yes, I’ll help Jeni by leaving a review! The “3 M’s” productivity system leads to better online course development & it starts with Focus #1 – Money-Making Projects The “3 M’s” productivity system is simply a way for you to determine which tasks require YOUR energy, and which can be delegated. It’s comprised of 3 main Focuses: money-making projects, marketing, and maintenance. The projects that actually make you money need to be your #1 focus most of the time. In your business, this could mean writing sales pages, developing a new line of offers, or diverting time towards online course development. The details may differ but the core belief remains the same – if you don’t spend time on the projects that actually make you money, you WON’T make any money. If you don’t spend time on the projects that actually make you #money, you WON’T make any money. Learn how to refocus your #time and #energy on this actionable episode of the #10XProfits podcast. Listen now!Click to Tweet Marketing is Focus #2 because it ensures the right people are being driven to the right offer or product Marketing is the second Focus in the “3 M’s” because it delivers the best prospects right to your doorstep. Without spending time on Facebook ads, Google Adwords, Instagram story content, etc., you’ll never see maximum results from all your hard work. The return on investment from marketing can be tough to track, but don’t let that deter you. I promise, having a well-planned marketing strategy can be one of the most powerful tools in your arsenal, and you can’t afford to neglect it. Focus #3 is business maintenance – Sexy? No. Necessary? 100% Yes! Maintenance on your business is the often boring, yet necessary, tasks that seem to take up most of our to-do lists. Updating your website, responding to dozens of emails, and other small tasks can chip away at your most product timeframes if you’re not careful. These tasks are necessary, but don’t let it take up 100% of your time. Consider delegating or outsourcing these tasks so that your energy is best spent being creative – not operating the back-end of your business. You’ll finally have more money for online course development and other money making projects. Planning your “3 M’s” can be done in just an hour or two, and I promise it’ll make the rest of your days and weeks much more productive. For the full story, be sure to check out this episode of the 10X Profits podcast! The #ROI from #marketing can be tough to track, but don’t let that deter you! Marketing is essential for any successful #OnlineBusiness. Be sure to hear all the insider tips marketing and #productivity on this ep of the #10XProfits podcast. Click to Tweet Notes + Links from Today’s Show Get involved with the Blog Smarter program – enrollment opens just once or twice a year Connect With Jeni Subscribe to 10X Profits on iTunes, Stitcher, or Google Play 019: THIS Productivity System Leads to More Success in Blogging and Online Course Development is a post by Jeni B. at Biz Mavens.
57 minutes | 3 years ago
018: Learn How to Market an Online Course Through Email Marketing, with Jared Kimball
Meet Jared Kimball, airline pilot turned email marketing guru. On this episode, Jared explains how to market an online course by leveraging the power of email. You’ll learn to identify the key differences between broadcast and autoresponder emails while understanding the power behind any subscriber list—even the smallest ones. You’ll also hear about why a single great email can generate more revenue for your business than a traditional blog post. Jared shares all of this information and more in a way that both relatable and actionable, and I promise you won’t be disappointed. Listen now! In this episode, listen for [0:30] Jared Kimball, pilot turned email marketer, is my guest for this episode [8:15] The top mistakes people make in email marketing, and how to avoid them [17:15] The key differences between a great blog post and a great email [22:14] There’s a major difference between a broadcast email and an autoresponder [31:30] You don’t need a big list to implement effective email marketing tactics [43:11] Jared’s lightning round on the 10X Profits podcast Listen to this episode by clicking the Play button below: Liked the show? Help me out! Click here to leave a review on iTunes! Yes, I’ll help Jeni by leaving a review! Avoid these common mistakes while learning how to market an online course Throughout his career in marketing, Jared has identified the top 2 mistakes all entrepreneurs need to avoid when emailing followers. The first is simply not emailing them anything! So many entrepreneurs avoid sending out content simply because they fear losing followers. The second mistake is not examining your past emails and identifying what gained traction and what didn’t. Luckily, there are easy ways to fix these mistakes. Jared recommends that everyone starts sending out content. It could be Q&As, tips and tricks, industry hacks – whatever! As long as you’re reaching out to your audience in an unobtrusive way, you can’t go wrong. He also explains that you need to be writing as if you were talking to a good friend. Be upfront, personable, and let your personality show. After you’ve sent out a few emails, take the best parts from each and incorporate them into a bigger email marketing strategy. You don’t need a huge #email list of subscribers before you’ll see results and earn a profit from your #marketing tactics. Learn the ins and outs behind this fact by checking out this episode of #10XProfits feat. @JaredKimball. Listen now!Click to Tweet There’s a big difference between broadcast and autoresponder emails—learn how to leverage both in your online business In order to learn how to market an online course, you have to understand the key differences between broadcast and autoresponder emails. Jared explains that a broadcast email has a short-term goal and is sent out once to make an announcement or statement. An autoresponder email series accomplishes a similar goal, but across 4 to 6 separate emails. Both can be effective if they’re customized to your business and the individual product/service launch you’re trying to market. For example, if you have developed a new online course, you can advertise it with 2 different strategies. The first would be to send out a single broadcast email upon launch, explaining the product and encouraging people to act on buying it. The second would be to craft a 4 to 6 part series of autoresponders, explaining the problems your product solves, the benefits of your product, and special deals if you purchase by a specific date. The true power of email marketing is found in autoresponders, and it can become your digital salesperson when done well. Jared exclaims that 80% of your sales will come from an autoresponder series – so you can’t afford to neglect this strategy to effectively market an online course. You don’t need a huge list to see results from your email marketing tactics The biggest misconception in email marketing for online courses is that you need a huge list before you’ll see any profit. That’s simply not true! Jared is adamant that keeping a small list of fulfilled, engaged subscribers is far better than a list of 50,000 people that are only moderately aware of your business. The smaller your list = the higher your open rates = higher deliverability. The relationship between you and your followers is far more important than the sheer number of them. Hear the full story behind why a small list can be immeasurably powerful by giving this episode your full attention. Avoid THESE common mistakes while learning how to #market an #OnlineCourse via email. You’ll learn from #DigitalMarketing expert @JaredKimball on this episode of the #10XProfits podcast, and it’s a conversation not to be missed. Listen now! Click to Tweet Notes + Links from Today’s Show Join the Blog Smarter waiting list Jared’s Marketing Automation Plans Quora ConvertKit tool ActiveCampaign tool Infusionsoft tool Evernote tool Connect with Jared Kimball All about Jared Connect with Jared on LinkedIn Follow Jared on Twitter Follow Jared on Pinterest Connect With Jeni Subscribe to 10X Profits on iTunes, Stitcher, or Google Play 018: Learn How to Market an Online Course Through Email Marketing, with Jared Kimball is a post by Jeni B. at Biz Mavens.
52 minutes | 3 years ago
017: Using Testimonials to Share Success Stories & Counter Objections
From her 2 decades of small business experience, Maggie Patterson is an expert on using online course testimonials and success story case studies to propel your business forward. On this inspiring episode of the 10X Profits podcast, Maggie shares actionable steps you can use today to start capturing the information that really matters to your business. You’ll hear about key components that make up a great testimonial and how to move past your fear of asking for feedback. Maggie also explains the difference between testimonials and case studies, and how you can effectively leverage both. Discover her need-to-know secret for making testimonial collection actually happen in your day-to-day operations and so many more insights that you don’t want to miss. Be sure to listen to this episode for the full story. In this episode, listen for [0:30] Introducing Maggie Patterson and her 2 decades of experience in small business growth [6:05] What makes a great testimonial? [9:38] Take these steps to capture testimonials [12:30] The difference between a regular testimonial and a case study [15:50] Here’s how to capture an amazing testimonial [18:37] This #1 question will create a powerful testimonial and case study [24:30] Help your client prepare for telling their case study story [28:13] Testimonials can help you counter objections in your business [31:15] Maggie’s need-to-know secret for business testimonials [34:25] Lightning round with Maggie Patterson Listen to this episode by clicking the Play button below: Liked the show? Help me out! Click here to leave a review on iTunes! Yes, I’ll help Jeni by leaving a review! What’s the difference between a testimonial and a case study? Course testimonials and case studies inject a level of credibility into your business that is unparalleled. There are a few key differences to understand when brainstorming ways to capture this feedback on your business. Course testimonials are written in the customer’s voice – it’s short, direct, and often just a quote or brief paragraph. A case study, however, tells the customer’s complete story from beginning to end. Throughout 2-3 pages, a case study outlines the customer’s challenge, the solution, and the outcome in a relatable way. Prospective buyers want to see themselves reflected in the featured scenario, especially those who are investing more time and money into your product/service. Case studies need to be about the customer – showcase them! Include video, audio, photos – anything that will help buyers connect with the story on a personal level. THIS question is the key to capturing effective #OnlineCourse testimonials, and you don’t want to miss hearing Maggie Patterson’s full explanation of this idea on this episode of the #10XProfits podcast. Click to Tweet Testimonials do 2 things: share success stories and counter objections Course testimonials are critical to your business’ success. Not only do they highlight previous successes and allow prospective buyers to put themselves in your clients’ shoes, but they also serve as a counterbalance for all the objections running through your buyers’ heads. For example, if a buyer keeps telling themselves, “It’ll take too much time to enroll in that online course,” your course testimonials need to explain, “This course was well designed, organized, and the time I invested was always impactful.” Find a way to talk about the solution to your prospect’s problem in your course testimonials, and you’ll watch your conversion rates skyrocket. How to capture great online course testimonials using this ONE question Maggie offers a few guidelines to consider when developing your course testimonial collection process. Here they are: Make data collection part of your day-to-day operations – don’t let testimonials become an afterthought When talking with a client, be sure to follow their story and not your pre-set list of questions Make testimonial conversations painless for the interviewee Follow up the conversation for specific data points Consider writing the testimonial and sending it to your client for approval and editing – make the process easier for them Finally, Maggie shares her #1 question to ask when developing testimonials, “What is the impact this product/service has had on your business? (If possible, please include numbers.)” This question is the key to effective course testimonials, and you don’t want to miss Maggie’s full explanation of this idea. Listen now! Learn How to Use #OnlineCourse #Testimonials to Share Success Stories - Don’t Miss This Episode of the #10XProfits Podcast featuring Maggie Patterson of #SmallBusinessBoss. Listen now!Click to Tweet Notes + Links from Today’s Show Maggie’s “5 Steps to Consistent $5k Months” Blog Smarter program Basecamp 2 project management tool BOOK: “One Plus One: A Novel” PODCAST: “By the Book” Lena West’s website Megan Flatt and the Mama CEO website Connect with Maggie Patterson About Maggie and Small Business Boss Small Business Boss podcast Connect With Jeni Subscribe to 10X Profits on iTunes, Stitcher, or Google Play 017: Using Testimonials to Share Success Stories & Counter Objections is a post by Jeni B. at Biz Mavens.
58 minutes | 3 years ago
016: Learn Amy Porterfield’s Secrets on How to Create and Sell Courses Online!
Are you ready to start learning how to create and sell courses online? For the best roadmap to online course creation success, look no further than this episode of the 10X Profits podcast. My guest Amy Porterfield, an online marketing expert and successful entrepreneur, is here to explain her insider secrets on how you CAN create successful online courses while balancing life, work, and family. She outlines her 7 steps that will result in a better final product with fewer long hours that seemingly get you nowhere. You’ll hear about how to refine your course idea, develop a scripting process, and how to develop habits that lead to success. It’s a conversation you can’t afford to miss, so be sure to listen! In this episode, listen for [0:30] All about Amy Porterfield, the queen of online marketing [7:05] You CAN create an online course on a tight schedule! [10:33] The first steps for creating online courses [14:20] What does the online course creation process look like [22:11] The scripting process for online course creation [25:15] You CAN succeed in this world by accepting B minus work – here’s how! [31:45] More best practices for online course creation from Amy [37:47] Don’t fear online courses just because of previous failures with creating online content [42:30] Amy’s 10X Profits lightning round [54:14] Here’s how to get connected with Amy and her products Listen to this episode by clicking the Play button below: Liked the show? Help me out! Click here to leave a review on iTunes! Yes, I’ll help Jeni by leaving a review! You CAN create and sell courses online on a tight schedule – here’s how! You may be asking yourself, “How can I create and sell courses online if I have limited time to devote to the project?” Amy encourages you to not let the fear of an even busier schedule keep you from developing an online course that you’re proud of. The key to creating quality online courses within a limited time frame is to break it into manageable pieces. You don’t need large chunks of time – you only need to be committed to the process from start to finish. Several 30-minute segments of 100% focus will always get you further than hours of distracted work. Creating time management habits and staying committed to your end goal will allow you to be more successful than most. Mindset is everything, and Amy walks you through the process on this episode of the 10X Profits podcast. Ready to create and sell courses online? Check it out! Discover a proven, 7-step roadmap for efficient #online course creation on this episode of the #10XProfits podcast featuring the queen of #OnlineMarketing, @AmyPorterfield. Listen now! #blogClick to Tweet Amy’s 7-step roadmap for efficient online course creation Amy breaks down the online course creation process into 7 main segments in this insightful episode. If you take this process and combine it with your own strategy, you’ll be well on your way to becoming an expert on how to create and sell courses online. Finalize your course idea. Ask yourself, “What do I know well? Where have I gotten results in the past? What does my audience want?” Organize the entire course. This is where you’ll spend the majority of your time. Spend at least 1 week, 45 minutes per day, rearranging and refining the flow of the course segments. Decide on how many modules, how many videos per module, and any extra resources you may need to develop. Determine how you will be recording your material (slide decks with your voice, direct-to-camera strategies, etc.) Start recording. Edit your recordings. (Amy suggests editing each segment immediately after recording whenever possible.) Determine your format and platform. Consider simple design elements for your first course and definitely use a tool that allows you to password protect your intellectual property. Market and sell the course online. Don’t miss these expert insights on online marketing and course creation! One of the greatest gold nuggets of advice from my conversation with Amy is this, “The business you’re building now won’t be the same business you’re running just a few years from now, and that’s okay!” Amy encourages you to be okay making big mistakes and allow yourself to pivot and change directions as your business evolves. Throughout this interview, Amy shares countless insights that can help you refine your course development process. For the full story you’ll have to listen to the audio, but don’t miss these highlights from this episode of the 10X Profits podcast. Having a committed mindset is everything Consider recycling former content (ebooks, blog posts, etc.) into online course modules Don’t spend dozens of hours on your website until it’s actually making you money Become an A+ leader for your team, but encourage and accept B- level work – it is successful! Mindset & dedication is everything, and @AmyPorterfield walks you through her proven process for creating stellar #OnlineCourses on this episode of the #10XProfits podcast. Listen now! #OnlineMarketing #blog #onlineClick to Tweet Notes + Links from Today’s Show Ep 206 of Amy’s podcast, “The Post-It Content Creation Mini Training” Creative Market resource ScreenFlow tool Course Cats tool Wishlist Member tool Asana tool ARTICLE: “Forget About Setting Goals. Focus on This Instead.” BOOK: “High Performance Habits: How Extraordinary People Become That Way” Marie Forleo brand Michael Hyatt brand Amy’s free Master Class, “The Ultimate List Building Catch-Up Plan” Amy’s free Master Class, “How to Create and Deliver Your First Wildly Profitable Webinar (Even If You Don’t Have a List!)” Join the Blog Smarter waiting list Connect with Amy Porterfield Amy’s website Follow Amy on Twitter Follow Amy on Instagram Follow Amy on Facebook Connect With Jeni Subscribe to 10X Profits on iTunes, Stitcher, or Google Play 016: Learn Amy Porterfield’s Secrets on How to Create and Sell Courses Online! is a post by Jeni B. at Biz Mavens.
35 minutes | 3 years ago
015: You Don’t Have to Choose Between Your Own Biz and Working as a Virtual Assistant, with Abbey Ashley of The Virtual Savvy, Part 2
Abbey Ashley is back for an exciting second conversation about how you CAN balance working as a virtual assistant (VA) and creating online courses for your own brand. As the founder of The Virtual Savvy, she is an expert in helping bloggers turn their valuable skills into profit by working as a VA. Throughout this episode, Abbey shares countless gold nuggets of advice that you can implement into your business. She explains what traits should be found in a great VA, how to pick which services you should offer when starting out as a VA, and offers insider advice into which tools can make the whole process easier. She also explains how becoming an expert in 1 or 2 areas of online work can increase your reach and allow you to start creating profitable online courses. Her insights shouldn’t be missed. And be sure to catch part 1 of our conversation on episode 14 of the 10X Profits podcast. These two episodes will give you a head start on working as a VA and set you on a path of bringing in more income than ever before. In this episode, listen for [0:30] Be sure to listen for all of these gold nuggets on this episode [6:28] What makes online bloggers the perfect candidates for virtual assistants? [8:38] How do you pick which services you should offer? [10:08] New VAs need THESE tools to start their new venture [13:16] Here’s how to manage the financial logistics involved with starting a VA business [16:00] Abbey’s advice for developing great VA qualities [19:42] There’s power in making people feel special [22:24] Developing higher-tiered services as a VA [28:04] Abbey shares 4 tools to help you get started on your VA journey [30:44] Abbey’s advice to her former self, as a new virtual assistant Listen to this episode by clicking the Play button below: Liked the show? Help me out! Click here to leave a review on iTunes! Yes, I’ll help Jeni by leaving a review! What makes a blogger a great candidate for virtual assistant work? As a blogger, you’re already a perfect candidate for working as a virtual assistant! Abbey explains that it’s because most bloggers are already familiar with many of the tasks clients are looking to outsource. It’s a common myth that VAs need to be highly skilled in all the newest tech tools on the market. All of the tasks that you’re already doing for your own business, such as social media management, content development, monitoring reviews, responding to emails, etc., are the tasks clients are looking to outsource the most. You are already in the space, doing the tasks that are highly sought after for virtual assistant outsourcing! You don’t have to choose between working as a VA or creating online courses, writing your own content, and building your own brand. VA work and blogging pair so well together, that with only a time investment of a few hours per week you could be 10Xing your profits in just a few months. A top VA will also possess the following qualities and perform these tasks: Integrity Authenticity A strong work ethic A desire to perform great work in a timely manner Connect with the client’s brand and message Over-communicate with a client until told otherwise Use the client’s name in communication You don’t have to choose between creating #OnlineCourses & working as a #VirtualAssistant! Find out why on this episode of the #10XProfits podcast, featuring Abbey Ashley of @TheVirtualSavvy. Listen now! #blogging Click to Tweet New virtual assistants need to be using THESE tools for maximum success and profit Starting to advertise your VA services doesn’t have to take up a huge amount of time, money, and energy. Abbey explains that all you really need is a landing page (not even a full-blown website) where you can send interested clients, a time management system, a method for invoicing, and a great contract. There are countless free tools out there that can help you create a system that works for YOU. And don’t be fooled into thinking you need a huge audience to recruit clients for your virtual assistant services. Abbey explains that recruiting clients is more of a one-to-one sales conversation than it is mass-scale marketing. As long as you’re connecting with your existing network and have a “hire me!” button on your established website, you’ll be amazed at how quickly you book clients. For even more advice on how to recruit clients, be sure to listen to this episode. Creating online courses can help you bring in higher-paying clients, 10X-ing your profits! Abbey explains a key area for growth as a VA, once you’ve established your online presence and have landed a few low-level clients. Many VAs offer the basic operating tasks as services, but to really 10X your profits, you need to figure out what specialty section of the market you can dominate. Are you really great at managing Facebook groups? Can you help a client develop excellent click funnels or graphics? You can turn your best skills and passions into specialty services. You can then profit from this specialty by charging more for these services. You can also start creating online courses to help others develop their skills in these areas. The possibility for profit is nearly limitless, with a little bit of creativity and time investment! Specializing also increases your ability to be seen as the “it person” for that specific task. Word of mouth marketing and referrals begin to skyrocket once you become an expert in 1 or 2 areas of VA work. Working as a VA is a great option for people already working online. Don’t miss the full conversation, be sure to listen to this episode of the 10X Profits podcast! Working as a #VirtualAssistant is a great option for people already #WorkingOnline as a #blogger. Discover the tools & qualities you need to succeed, all from expert Abbey Ashley, founder of @TheVirtualSavvy. Listen now! #bloggingClick to Tweet Notes + Links from Today’s Show Ep 8, “How Natalie Hoffman Learned To Meet A Need And Build A Flourishing Group Membership Program” BLOG: “50 Services to Offer as a Virtual Assistant” BOOK: “The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism” VIDEO: “Olivia Fox Cabane – The Science of First Impressions” TOOL: HelloSign TOOL: Wave TOOL: Toggl — Here’s a great review of Toggl so you can see it in action (with productivity tips, as well) Abbey’s #1 FREE tool: Virtual Assistant Checklist Abbey’s FREE webinar: “Become a Booked Out Virtual Assistant” The Virtual Savvy’s VA Bootcamp program Abbey’s SavvyTech Lab Connect with Abbey Abbey’s “About Me” webpage Connect with Abbey on LinkedIn Follow The Virtual Savvy on Twitter Follow The Virtual Savvy on Facebook Follow The Virtual Savvy on Instagram Connect With Jeni Subscribe to 10X Profits on iTunes, Stitcher, or Google Play 015: You Don’t Have to Choose Between Your Own Biz and Working as a Virtual Assistant, with Abbey Ashley of The Virtual Savvy, Part 2 is a post by Jeni B. at Biz Mavens.
32 minutes | 3 years ago
014: Delegate Your Way to Better Business by Hiring a Virtual Assistant, with Abbey Ashley of The Virtual Savvy
Online course creation, writing quality content, and sharing your brand story should be your main focus as an entrepreneur—not simple operating tasks. For many entrepreneurs, basic tasks like responding to emails and monitoring social media accounts chip away at the valuable time we have to focus on actually creating and developing within our company. On this episode of the 10X Profits podcast, founder of The Virtual Savvy, Abbey Ashley, shares how you can delegate your way to success by hiring a virtual assistant (VA). She describes the best types of tasks you can hand off to a VA in order to maximize your productivity and creativity. She shares her own path to success as a VA, and explains why hiring a VA doesn’t have to be a painful, time-consuming process. You can’t afford to miss her insights. In this episode, listen for [2:12] Abbey Ashley is making freelancing fun at The Virtual Savvy [3:50] Abbey shares how she got started in virtual assistant work [5:50] These kinds of tasks are the best to hand off to a virtual assistant [12:00] Training a VA doesn’t have to be a barrier to hiring a new team member [15:30] 2 main strategies to hiring the best virtual assistant [20:25] What can you expect to pay a virtual assistant? [24:15] Where can you find a great VA? Listen to this episode by clicking the Play button below: Liked the show? Help me out! Click here to leave a review on iTunes! Yes, I’ll help Jeni by leaving a review! Use these 2 strategies to discover a virtual assistant that fits your needs Abbey encourages all entrepreneurs to not let the thought of “They just don’t do it right!” prevent you from considering a virtual assistant. After all, if you’re diving into online course creation, then to find the best candidate that serves your needs, you first have to move out of the mindset of “jack of all trades” into a focused CEO mindset. If you perfect the art of delegating and shift your way of thinking about your own role in the business, you’ll find that transitioning into using a VA becomes much easier. The second strategy involves knowing what type of VA you’re looking for. Identify your weaknesses and hire accordingly. You can begin to determine a candidate’s chance of succeeding in your business by giving them a test project, having multiple interviews, and avoiding hiring out of desperation. Abbey also explains the importance of leveraging your existing network to find potential candidates. They’re already familiar with your brand, and they may be the golden virtual assistant you’ve been looking for. To hear more about these strategies and why they work so well, be sure to listen to this episode of the 10X Profits podcast. Use these 2 strategies to discover a #VirtualAssistant that fits your needs. It could be your ticket to increased #profit and productivity in your business. Don’t miss this interview w Abbey Ashley, founder of @TheVirtualSavvy. Listen now!Click to Tweet These tasks can easily be handed off to a VA—saving your schedule for brand development and online course creation “Solo-preneurs” need to avoid wasting precious time on simple tasks. In order to have time to develop your brand, focus on online course creation, and perfect your products, you MUST monitor your schedule. Track your time for at least one week and see which time-sucks exist in your business. Then, outline which of those tasks could be given to a virtual assistant. Abbey discovered that many entrepreneurs spend upwards of 5 hours per week simply addressing basic emails. By using detailed templates and pre-recorded personal videos, the majority of emails can be handed off to a VA., so you’ll be freed up for online course creation! And yes, many of your outreach and research tasks can also be delegated. For the full list, don’t miss this episode. Don’t let the fear of training a VA prevent you from hiring! The biggest barrier to hiring a virtual assistant may be the seemingly overwhelming task of training them. But don’t let this fear stop you! The easiest way to prepare for training a VA is by creating standard operating procedures for your business. Use screen recording technologies, write down your procedures, create checklists, and outline your expectations. If you can provide a new VA with a snapshot of your business, they’ll be well on their way to successfully helping you find greater success. These training tools could even be incorporated into an online course that new hires have to complete. There will be a learning curve, but don’t let it prevent you from taking this step in your business. To hear even more great insights from Abbey, give this podcast your full attention. What’s the secret to finding a great #VirtualAssistant? Leverage your #network! Learn more by listening to this episode of the #10XProfitsPodcast with guest Abbey Ashley, founder of @TheVirtualSavvy. Listen now!Click to Tweet Notes + Links from Today’s Show The Virtual Savvy’s VA Bootcamp program Loom video tool Zippy Courses program ConvertKit marketing tool Screencast-o-matic tool Connect with Abbey Abbey’s “About Me” webpage Connect with Abbey on LinkedIn Follow The Virtual Savvy on Twitter Follow The Virtual Savvy on Facebook Follow The Virtual Savvy on Instagram Connect With Jeni Subscribe to 10X Profits on iTunes, Stitcher, or Google Play 014: Delegate Your Way to Better Business by Hiring a Virtual Assistant, with Abbey Ashley of The Virtual Savvy is a post by Jeni B. at Biz Mavens.
53 minutes | 3 years ago
013: Innovative Online Course Pricing Strategies, with Food Blogger Jules Clancy of Stonesoup
Online courses can bring a huge profit for your business. But creating a successful online course depends on a few major factors: creative content, consistent branding, accurate online course pricing, and passion. Jules Clancy, my guest for this episode of the 10X Profit podcast, transformed her passions for minimalism, cooking, and recipes into a thriving online business with online courses. She began the Stonesoup website in 2005 and now runs a successful blog, online cookery school, and develops countless videos, e-books, and articles. She explains how to use fair, yet profitable online course pricing strategies to maximize your success. She also shares why an open/closed model for online courses can increase your profits while maintaining high engagement levels with your followers. You’ll be inspired by her journey, so be sure to listen! In this episode, listen for [2:50] Jules explains why she pursues food blogging [10:00] The power of an email list vs social media [11:54] Turning a passion project into an online course [16:50] How Jules self-published her first book [19:32] The secrets of positioning and online course pricing at Stone Soup [26:30] Turning online courses into a digital school [28:58] Jules’ pricing advice for creators of new online courses [31:44] Why Jules chose a open/closed model for her online school [41:40] Taking deliberate, focused action conquers the fear of failure! Listen to this episode by clicking the Play button below: Liked the show? Help me out! Click here to leave a review on iTunes! Yes, I’ll help Jeni by leaving a review! Stonesoup began as a passion project and now is a profitable blog – hear the full story! What began as a love for great food and easy cooking quickly turned into a money-making venture for Jules. Showing others how to cook through online courses was one of the first ways she was able to monetize on her passions. Throughout her blogging and online course journey, Jules has learned that simply taking action conquers the fear of failure. If you’re feeling stuck in your business and need a dose of inspiration, you’ll appreciate this episode of the 10X Profits podcast! How can Jules Clancy, founder of the #cooking blog Stonesoup, run a profitable #blog and #OnlineCourses without advertisements? Discover her secrets by listening to this episode of the #10XProfits podcast! #blogging Click to Tweet Jules’ online course pricing strategy is unique, but it works! To the shock of many bloggers, Jules has avoided using any advertisements on her site – and that’s because her online course pricing strategy works so well! She isn’t afraid of charging more for a product that solves a customer’s need in an excellent way. You don’t need to be apologetic about making money! Jules has learned to price her online courses in such a way that she is able to utilize discounts and sales, which encourages her followers to take action on finalizing a purchase. Using fair and profitable pricing strategies allow you to keep your brand authentic, without having to rely on ad revenue. Jules also explains that you can explore creative marketing strategies such as bundling your online courses, combining e-books with time-sensitive online resources, etc. There are even more online course pricing strategies shared on this episode, so be sure to give it your full attention. Here’s why an open/closed model for your online course can be so successful The online cooking school offered through Stonesoup operates through an open/closed model. Rather than focus solely on sales and discounts to make sales, Jules opens and closes the doors to her membership-based content on a set schedule. She has found that creating a deadline encourages people to make a buying decision, it streamlines the onboarding process, and it makes your revenue more predictable. With these types of models, there’s an initial rush in sales when you open the doors for your product. Sales typically then drop off for a few days, until you announce the closing doors and there’s an uptick in sales again. Open/closed course methods prevent your sales from flatlining! Being scientific in marketing your online course is also essential. Jules explains that you should be tracking which marketing emails receive the highest click rates and how many people opt-in for a course waiting list. To hear all the details on this type of model, and why it works so well for Jules and her Stonesoup team, don’t miss this episode. Blogger Jules Clancy started Stonesoup as a passion project, and it’s now is a profitable #cooking blog! Hear the full story on this episode of the #10XProfits podcast. It’s sure to inspire! Click to Tweet Notes + Links from Today’s Show BOOK: “Five Ingredients, Ten Minutes” TOOL: “Solve Your Dinner Dilemma” BOOK: “Outliers: The Story of Success” BOOK: “The Brain Audit: Why Customers Buy (and Why They Don’t)” BOOK: “The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results” PODCAST: The Life Coach School BOOK: “Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love” Jules’ business coach, James Schramko Connect with Jules Clancy Jules’ Stonesoup website Connect via email at jules[at]thestonesoup[dot]com Follow Stonesoup on Pinterest Follow Stonesoup on Facebook Follow Jules and Stonesoup on Instagram Subscribe to Stonesoup on YouTube Connect With Jeni Subscribe to 10X Profits on iTunes, Stitcher, or Google Play 013: Innovative Online Course Pricing Strategies, with Food Blogger Jules Clancy of Stonesoup is a post by Jeni B. at Biz Mavens.
62 minutes | 3 years ago
012: Using Live Workshops to Help You Develop Online Courses, Products, and Blog Content, with Ana Dziengel
Investing time in hosting live workshops only enhances your brand’s ability to branch out and develop online courses, new products, and blog content. Ana Dziengel is a creative parent and leading blogger on children’s STEAM (science, technology, engineering, the arts, and mathematics) education. She’s my passionate guest for this episode of the 10X Profits Podcast and explains how you can move from hobby blogger to professional writer. Throughout this podcast, you’ll hear how she went from hobby blogger to published writer and creator of a wildly successful summer camp. She shares her secrets to successful blogging and why word-of-mouth marketing is essential. You’ll also hear about why “pre-selling” your new project is critical for it to succeed. Don’t miss all the great insights contained on this episode. It’ll leave you thinking creatively and wanting more, so give it your full attention! In this episode, listen for [0:30] STEAM design, creative blogging, and focusing on your true passion are featured on this episode [3:07] How guest Ana Dziengel went from architect to profitable professional blogger [10:09] THIS is how Ana makes money on her blogs [15:52] In-person workshops make Ana different from all other bloggers [21:45] Word of mouth means everything for live events [31:55] Insider information on Ana’s upcoming book on STEAM education [37:27] Ana’s lightning round on this episode of the 10X Profits podcast [53:27] Best advice from Ana for successful online entrepreneurship Listen to this episode by clicking the Play button below: Liked the show? Help me out! Click here to leave a review on iTunes! Yes, I’ll help Jeni by leaving a review! Live events made all the difference in Ana’s blogging career – don’t miss her story Many bloggers focus solely on building digital content and an online community. These components are essential, but what launched Ana towards greater success was hosting live events. Her creative education blog reached her local community audience in brand new ways when she started a summer day camp for local kids. Orchestrating live events takes a considerable amount of time, energy, resources, and physical facilities. Ana shares a few key insights she’s realized after hosting a few live events – here they are! Your inspiration for a live event comes from your deepest passions and skill sets It’s rewarding to see the in-person reactions to your project or product People of all ages blossom in new, engaging environments You MUST operate on a sustainable budget Word of mouth marketing means everything in live events Hone transferable skills (photography, videography, etc.) during the event, then turn that material into online posts Ana is one of the most enthusiastic guests I’ve had on the 10X Profits Podcast recently, and you don’t want to miss her full story! Be sure to listen. The best tips for successful blogs and how to develop online courses in your niche market Creating a successful blog isn’t just about well-written content. The best bloggers today create online courses, have in-depth lead pages, great photography and graphics, and focus on a niche market. Ana learned from firsthand experience on how to make all the moving pieces fit together, and she wants YOU to learn from her journey. Check out these great tips and more on this podcast episode: Follow your heart – combine your passions with what works professionally Commit to the long-term process of blogging Don’t be ad-centered, be product-focused Diversify your online income stream Give yourself guidelines to follow, narrow your focus, and crush your niche market What’s the #1 tip Ana shares in this episode? Work on your SEO ranking for every. single. post. It’s a slow, yet surefire way to increase your web traffic and gain the type of followers that truly matter for your brand and blog. Pre-selling your new projects is essential for success – here’s how to create a plan that works for YOU Sales is simply the transfer of enthusiasm from one person to another. Pre-selling your projects is one way to share that enthusiasm and passion, without making it feel forced! Pre-selling creates an organic type of buy that is already out there – you just have to capture it. You can integrate pre-selling techniques into your existing online content. Create online courses and “name drop” your new project or product in the material. Post about the upcoming project on social media, without any type of “ask” attached. Essentially, you need to rethink the traditional launch sequence and make talking about your passion projects as natural as possible. You’ll see the engagement rates for your new project skyrocket if you’re gradually building up to the release. To hear more details on the pre-selling technique and how Ana used this very method in her own blog company, don’t miss this episode. Notes + Links from Today’s Show Babble Dabble Do website Left Brain, Craft Brain website STEAM Kids eBook Ana’s book: STEAM Play & Learn Yoast SEO tool Books by Robert Galbraith BOOK: The Alienist BOOK: All the Light We Cannot See YOUTUBE: Oddity Odysseys RESOURCE: “5 Secrets to Connecting with Kids Through Creative Projects” Figment Creative Labs Connect with Ana Ana’s “About” webpage Follow Ana on Twitter Follow Babble Dabble Do on Facebook Email Ana Connect With Jeni Subscribe to 10X Profits on iTunes, Stitcher, or Google Play 012: Using Live Workshops to Help You Develop Online Courses, Products, and Blog Content, with Ana Dziengel is a post by Jeni B. at Biz Mavens.
47 minutes | 3 years ago
011: Yes, Your Passion Project CAN Be a Successful Business, with Katie Guiliano of Hosanna Revival
Few entrepreneurs I’ve met are as artistic and passionate as Katie Guiliano, my guest for this episode. Her company, Hosanna Revival, focuses on hand-painted and artistic ESV Bibles. What started out as a college dorm venture has transitioned into a production-based art Bible company that boasts over 50,000 Instagram followers and a sold-out Etsy shop. On this episode of 10X Profits, Katie and I talk about how she refined her craft and the importance of having a “headspace of confidence.” Since founding Hosanna Revival in 2015, Katie has learned to balance art, business, customer service, and a manageable workload in such a way that will leave you inspired and determined to follow your own passions. We discuss the dilemma of low profits associated with mass production of artistic products. Katie also shares her best advice for aspiring entrepreneurs and creators. If you have a desire to share your passion project with the world but have questions about how to do so, pay close attention to this episode. This conversation won’t disappoint – listen now! In this episode, listen for… [0:32] My guest for this episode, Katie Lipps Guiliano, introduces her company, Hosanna Revival [4:06] Katie explains her background in business and how she refined her craft [3:58] The day-to-day creative process at Hosanna Revival [11:04] Katie’s headspace of confidence [15:05] The crossover between a manageable workload and the “What have I done?” shock factor [19:23] Katie shares the numbers behind the original Hosanna Revival Bibles [21:59] Transitioning Hosanna Revival into a production sphere [27:21] Combatting the low-profit dilemma for creators [34:55] Katie’s advice for aspiring entrepreneurs and creators [38:38] Why copying art is the highest form of flattery [40:37] Lightning round with Katie and final words of wisdom Listen to this episode by clicking the Play button below: Liked the show? Help me out! Click here to leave a review on iTunes! Yes, I’ll help Jeni by leaving a review! How Katie launched Hosanna Revival and why having a “headspace of confidence” is essential for a passion project’s success While studying business at the University of Cincinnati, Katie saw a unique opportunity to spread the Gospel through creative hand painted Bibles. She began by operating out of a single Etsy shop and her own personal Instagram account. Experimenting with different color palates, buying out stocks of ESV Bibles, and balancing full-time academia with art were her daily tasks for the initial few months of operation. It all changed when Hosanna Revival was featured on a notable creator Instagram account, She Paints Truth. Within one month Katie went from taking 2-3 orders per week to over 75 per week. That’s when she realized 100-hour workweeks weren’t sustainable and something had to change. The biggest challenge Katie had to overcome was realizing that her art and products were valuable and that she could contribute to the creative industry in a meaningful way. She explains, “I had to commit to a headspace of confidence in order to overcome all the insecurities.” This confidence allowed her to wholeheartedly go after her ambitious sales goals. Katie’s story can only be fully understood by listening to this episode, so don’t miss it. Turning an artistic #PassionProject into a successful #SmallBusiness, with guest Katie Lipps Guiliano of #HosannaRevival on this episode of #10XProfits with Jeni B. Click to Tweet Art, creative energy, and buyers are unlimited, so break out of your poverty mindset! In my conversation with Katie, I explain the idea of living within a poverty mindset. It’s best understood through the pie metaphor – always asking the question, “How much of the pie can my business take from others?” But creative businesses don’t operate in this way! They simply bake a bigger pie. Only 8% of people consider themselves to be frugal and make decisions based on money alone. People value creativity and quality products that bring them joy. Once Katie realized that her niche market would always value her product it gave her the freedom to raise her prices and seek additional opportunities to share her passion project with the world. Do you recognize a poverty mindset in yourself at all? Listen to our conversation for inspiration about how to overcome it! Moving Hosanna Revival into production and Katie’s final words of wisdom for entrepreneurs Katie explains that the biggest fear creators have with production-based business models is that they don’t want to “take the making out of making.” Katie found a production company who would print her art on standard ESV Bibles, allowing her the freedom to take fewer, higher priced custom art Bible orders. She has found the balance between a scalable business model and passion project. When I asked Katie to share her greatest words of wisdom for other entrepreneurs, she explained the importance of “following what makes your heart sing,” and recognizing your greatest gifts you have to share with the world. “Be brave! Starting a business is hard, but it’s 100% worth it,” Katie exclaims. You don’t want to miss the rest of her insights, so be sure to listen to this episode of 10X Profits. How one creator turned a #PassionProject into a flourishing #SmallBusiness focusing on #ArtBibles. Get all the details on this episode of #10XProfits with Jeni B, featuring guest Katie Lipps Guiliano, founder of #HosannaRevivalClick to Tweet Notes + Links from Today’s Show Ahalogy startup Instagram: @shepaintstruth_ She Paints Truth & Christie Rose’s website Buffer’s customer support BOOK: “Crazy Busy: A (Mercifully) Short Book about a (Really) Big Problem” Connect with Katie Katie’s Etsy shop, Hosanna Revival Hosanna Revival website Hosanna Revival on Pinterest Follow Katie on Instagram: @Katie.Guiliano Connect with Katie on Linkedin Connect With Jeni Subscribe to 10X Profits on iTunes, Stitcher, or Google Play 011: Yes, Your Passion Project CAN Be a Successful Business, with Katie Guiliano of Hosanna Revival is a post by Jeni B. at Biz Mavens.
34 minutes | 3 years ago
010: Learn to Say “No” to Receive a Better YES! with Chris Lema
Unless you’ve done some serious soul searching, you’re probably not thinking of why you need to learn to say “no” in business. But saying “no” strategically is one the most important skills you can learn. Chris Lema, a leader in online business + building high performance teams, is my guest on this episode of 10X Profits because he is passionate about using the right types of “no’s” in your business. There are 5 different types of “no” you should start using if you want to stop taking baby steps in your business and kickstart your profits. More importantly? These “no’s” will bring you a more useful + valuable YES. This episode will make you think of your business in entirely new ways, and you won’t want to miss it. Listen now! In this episode, listen for [0:30] Chris explains his background and how he got started in blogging [5:14] How does saying “no” help you make more money? [8:44] The 1st type of professional “no” [12:17] The 2nd type of professional “no” [14:40] The 3rd type of professional “no” [16:43] The right types of no for product-based businesses [20:06] Using no’s when you people give you one-sided offers [25:15] My lightning round with Chris – you don’t want to miss this! Listen to this episode by clicking the Play button below: Liked the show? Help me out! Click here to leave a review on iTunes! Yes, I’ll help Jeni by leaving a review! How does saying “no” help you make more money? Even if you have the best business idea, you can’t help anyone if you, yourself, are struggling to get by. You need to be in a position of thriving, not just surviving, before you can watch your business take off. Saying “no” in the right ways allows you to say “yes” to the partners, contracts, and sales that will give you the most value and the biggest profit. If 90% of your time is being taken by low-profit clients who aren’t dedicated to their own success, you will not have enough time to devote to better projects that will help your own success skyrocket. It’s all about creating mutually beneficial relationships and partnerships. Learn from my conversation with Chris to hear more about why saying “no” in the right ways can lead to increased profitability. Listen now! On this episode of #10XProfits learn how to say “no” in business to receive a better “yes!” with @ChrisLema. Don’t miss it! #BetterBusinessesClick to Tweet The 3 main types of professional “no’s” that you need to master Chris shares that there are 3 types of “no’s” in the professional context that everyone needs to master: Anchoring “no” – Used by saying “I’m really expensive, here are some other recommendations that might fit your needs better.” The seller wins no matter what! You’ve either saved yourself from working with a client that’s not dedicated, or you’ve gained a great, happy-to-pay client. Margin “no” – Used by saying, “I don’t think we’re a good fit for Project A alone, but if you give us Project B, we’ll do Project A for free!” This “no” is challenging to use well, but you CAN master it! Making the case “no” – Used by saying, “I don’t think this is right for you” or “I don’t think you’re in the right position for this.” Make your potential client work harder to get to work with you! They should be able to justify and explain exactly what they want to receive out of this business partnership. If you learn to say “no” in these 3 ways, it will help you segment your business correctly. Remember, you need to devote the right amounts of time to the right clients. Don’t miss Chris’ full explanation of these 3 “no’s” as well as 2 additional ones that can help you in your personal life as well. Listen now! The importance of telling the “no story” for product-based businesses The professional “no’s” also work well for business that focus on selling a product. You simply have to tell the “no story.” For example, start by saying that “This product is not right for you if you haven’t done X, Y, & Z.” Then, your prospective buyer wants to complete those steps and they’re even more inclined to purchase your product since they’ve put the effort in behind the purchase. It’s an art, a science, and Chris walks you through the process on this episode of 10X Profits. Check it out! These 5 'no’s' will give you more useful and valuable “yes’s” in business and in life. Hear this interview with @ChrisLema on this episode of #10XProfits. Check it out! #BetterBusinessesClick to Tweet Notes + Links from Today’s Show Rainmaker Digital platform Syed Balkhi on LinkedIn BOOK: “The Path Between the Seas: The Creation of the Panama Canal, 1870-1914” BOOK: “Peak: How Great Companies Get Their Mojo from Maslow” Cory Miller’s blog Bourn Creative Connect with Chris Chris’ website Follow Chris on Facebook Connect with Chris on LinkedIn Follow Chris on Twitter Connect With Jeni Subscribe to 10X Profits on iTunes, Stitcher, or Google Play 010: Learn to Say “No” to Receive a Better YES! with Chris Lema is a post by Jeni B. at Biz Mavens.
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2021