Listen Now

If you’re having a heart attack, you’d want to see a cardiologist rather than a brain surgeon — am I right? Specializing in business, or ‘niching down’, isn’t for every business, necessarily, but there are many benefits to understanding who your ideal customer is and ensuring you are on a consistent path to reach them. Your business niche refers to your particular place in the market and helps decide what your brand will become known for. And in today’s episode of Hashtags and Habits, I’m exploring what niching down can do for your business as you hone your skills and expertise — along with your offering.  It is so important in this age of digital marketing to stand out from the crowd and set yourself up for success with Google’s search algorithm. And so, I’m addressing 5 Key Benefits of Niching Down that I would love for you to consider for your business. Please join me, Danni White, and we can ‘niche down’ together.   “The riches are in the niches.” – Danni White In This Episode: - What does niching down actually mean? - How to set yourself up for success with Google’s search algorithm - The 5 key benefits of specializing  - Paying more for specialized knowledge - The importance of building a loyal customer base - Dedicating time to honing your craft Connect with the podcast: - Podcast Instagram - https://www.instagram.com/hashtagsandhabitspodcast/ - Podcast Youtube - https://www.youtube.com/@hashtagsandhabitspodcast - Podcast Facebook - https://www.facebook.com/hashtagsandhabitspodcast - Podcast TikTok - http://tiktok.com/@hashtagsandhabitspodcast Connect with DW Creative Consulting Agency: - Business Instagram - https://www.instagram.com/dwccagency/ - Business Facebook - https://www.facebook.com/DWCCAgency - Business LinkedIn - https://www.linkedin.com/company/dwccagency -

Building a business is no easy task. Differentiating yourself from the competition can be even more challenging. Especially in an ever-evolving marketplace. By implementing my seven ways that you can differentiate yourself and your business from the competition, you can overcome these challenges – starting today.  Setting yourself apart starts with providing exceptional customer service, and ends with valuing simplicity. Does your product or service make sense, and is it easy for your customer to use and engage with?   Answering these questions is the job of good marketing. With these seven succinct tips you will be well on your way to measuring growth in the landscape that you serve – allowing you to make improvements along the way. Please join me, Danni White, and together we can build your business.   “Why fit in when you were born to stand out?” – Danni White In This Episode: - How to set yourself apart from the competition - The importance of providing exceptional customer service - How to develop a Unique Value Proposition - What does building a strong brand entail? - What's missing in your particular industry? - How to use technology to your advantage - Being innovative – consistently finding ways to improve customer service Resources: - Calendly - https://calendly.com/ - Salesforce Report - https://www.salesforce.com/blog/customer-service-stats/ Connect with the podcast: - Podcast Instagram - https://www.instagram.com/hashtagsandhabitspodcast/ - Podcast Youtube - https://www.youtube.com/@hashtagsandhabitspodcast - Podcast Facebook - https://www.facebook.com/hashtagsandhabitspodcast - Podcast TikTok - http://tiktok.com/@hashtagsandhabitspodcast Connect with DW Creative Consulting Agency: -

The world of digital marketing is constantly evolving. In this episode I offer 7 concepts that business owners can capitalize on this year when it comes to developing their marketing strategy.  If content is king, then short form video content is the queen. Quality content (rather than quantity) is crucial, as are collaboration opportunities, podcasting, and new forms of audience generation. You can even use AI to repurpose or recreate your content! And remember: always set out to educate. But keep those videos short and sweet!   I'm Danni White, please join me on this (short and sweet) episode of Hashtags and Habits that I believe will greatly assist you and your business in the world of digital marketing!   "With new expectations from consumers, 2023 could be a stellar year for digital marketing. You don't have to reinvent the wheel though — just tweak it a little bit.” ~ Danni White  In This Episode: - Why short-form video is queen - Understanding that organic reach through social isn't as effective anymore - Why audience generation is critical - How to make use of AI to recreate and repurpose your content - Why you should pursue collaboration opportunities (tap into your LinkedIn network) - How to capitalize on the podcast audience - Focusing on SEO that matters (quality over quantity)  Connect with the podcast: - Podcast Instagram - https://www.instagram.com/hashtagsandhabitspodcast/ - Podcast Youtube - https://www.youtube.com/@hashtagsandhabitspodcast - Podcast Facebook - https://www.facebook.com/hashtagsandhabitspodcast - Podcast TikTok - http://tiktok.com/@hashtagsandhabitspodcast Connect with DW Creative Consulting Agency: - Business Instagram - https://www.instagram.com/dwccagency/ - Business Facebook - https://www.facebook.com/DWCCAgency - Business LinkedIn - https://www.linkedin.com/company/dwccagency - Business Website -

Are you ready to build a winning marketing strategy — even if it's in the middle of a recession (or just fears around an impending recession)? While it may feel like a recession, what with a dozen eggs costing upwards of $8 now, that's just inflation — and a recession may (or may not) be down the road.  Should your outlook be bleak? Don't cut costs and pause initiatives for fear of what may transpire. Marketing is a need and not a want. There's an opportunity to refocus on the ways we connect with our customers during this time.  I'm Danni White. Please join me on this, the third episode, of Hashtags and Habits, as we build a recession-proof marketing strategy for you and your business. I'm providing two key insights when it comes to reassessing your marketing budget during this challenging time. I hope you enjoy this episode and find it to be of value! "Marketing is a need. It's not a want." ~ Danni White In This Episode: - How much global growth is predicted to fall  - Why marketing is a NEED and not a WANT - Why cutting through the noise is more important than ever before - Pivot rather than just give up! - Why you should keep your marketing initiative simple - How to capitalize on drop offs in the market Connect with the podcast: - Podcast Instagram - https://www.instagram.com/hashtagsandhabitspodcast/ - Podcast Youtube - https://www.youtube.com/@hashtagsandhabitspodcast - Podcast Facebook - https://www.facebook.com/hashtagsandhabitspodcast - Podcast TikTok - http://tiktok.com/@hashtagsandhabitspodcast Connect with DW Creative Consulting Agency: - Business Instagram - https://www.instagram.com/dwccagency/ - Business Facebook - https://www.facebook.com/DWCCAgency - Business LinkedIn - https://www.linkedin.com/company/dwccagency - Business Website -

Is email marketing still alive? Yes it is. Why you should be using it in your business is something I discuss on today’s episode of Hashtags and Habits. The best marketers know that email marketing still works and I have the statistics and data from McKinsey and Co. to prove it. I’m your host, Danni White, and in this episode I also answer WHY we should still use email for our marketing purposes by providing three key reasons. Email allows you to create a consistent touchpoint with your customer, helps them remember you, and develop a connection that they value with you as you continue on your business journey with them. Among other things! Remember: any one of your followers on social media can unfollow you at any time.  Unlike social media, you own your email database. How you look after that is up to you. My practical email marketing advice will help you do just that.  Please join me.  “Email allows you to find out more about your customer. Every email you send can be considered an opportunity to learn more about your customer’s needs, wants, and desires.” – Danni White In This Episode: - Is email marketing more effective than Facebook and Twitter? - Instagram shuts down — then what do you do? - What the email metrics mean to your business - Using email to brand your business in the minds of customers - Convert interests and clicks into purchases! Connect with the podcast: - Podcast Instagram - https://www.instagram.com/hashtagsandhabitspodcast/ - Podcast Youtube - https://www.youtube.com/@hashtagsandhabitspodcast - Podcast Facebook - https://www.facebook.com/hashtagsandhabitspodcast - Podcast TikTok - http://tiktok.com/@hashtagsandhabitspodcast Connect with DW Creative Consulting Agency: - Business Instagram - https://www.instagram.com/dwccagency/ - Business Facebook - https://www.facebook.com/DWCCAgency - Business LinkedIn - https://www.linkedin.com/company/dwccagency - Business Website -

Welcome to Hashtags and Habits, a weekly podcast designed to make digital marketing simple for small to mid-sized businesses. I’m Danni White, your host, and today I’m talking about how to craft a marketing strategy that matters for your business and for your customers in 2023 and beyond. Are you targeting the right customers? What didn’t work last year? Are you ready to try something new?  How has the industry or landscape changed in the past year?  How are your customers changing and what are they asking for now?  Let’s ask — and answer — these and other important questions that allow us to practically unpack your digital marketing strategy? “Success leaves receipts” — as the saying goes. So let’s assess what has worked for your business by asking seven key questions that will shine some light on the marketing strategy to employ for your business in 2023 and beyond. Please join me.  “Success leaves receipts. You’ll never know what is working - or what has worked - until you are able to take a step back and analyze.” – Danni White In This Episode: Seven key questions we cover: - What worked last year and how do we know it was successful? - Are you ready to try something new? - How are our customers changing and what are they asking for now? - What marketing channels gave us the most value for our budget? - How has our product or service changed — and is it for the better? - Did our budget align with an ROI that we are happy with?  - How has the industry or landscape changed? Connect with the podcast: - Podcast Instagram - https://www.instagram.com/hashtagsandhabitspodcast/ - Podcast Youtube - https://www.youtube.com/@hashtagsandhabitspodcast - Podcast Facebook - https://www.facebook.com/hashtagsandhabitspodcast - Podcast TikTok - http://tiktok.com/@hashtagsandhabitspodcast Connect with DW Creative Consulting Agency: - Business Instagram - https://www.instagram.com/dwccagency/ - Business Facebook - https://www.facebook.com/DWCCAgency -

The #Hashtags and Habits podcast, hosted by Danni White, is for small-to-midsize business owners and their teams. If you fit this audience, you likely know how hard it is to not only start a business but to market a business. From clients to payroll and everything in between, the CEO is every company’s first chief marketing officer.  In this podcast, I break down trends and share practical strategies every week to help you cut through chaos, build marketing habits that help you stand out in the marketplace, and generate consistent results for your business. From content to social and branding to messaging, whether you’re a solopreneur or part of a small team, I help you understand the jargon and buzzwords so it helps you grow.  Subscribe to the podcast and newsletter and connect with us on social @HashtagsandHabits everywhere.