The Zesty Marketing Podcast
About This Show
Explore the unique marketing challenges, successful tactics and emerging trends used by leisure and entertainment marketers. Learn ways to engage guests, wow sponsors and impress your CEO while avoiding pitfalls and shaking old habits.
Marketers, PR specialists, development officers and more share their experiences with host Whitney Hahn, managing partner of video marketing company Digital Bard.
Most Recent Episode
SEO and Better Content for Attractions with Jim Robinson
Mastering Search Engine Optimization (SEO) is a powerful way to improve the quality and quantity of visitors to your website, and ultimately to your attraction or destination. Jim Robinson and his company, Clickseed, help the world's leading businesses achieve their most ambitious growth goals through digital marketing.
Learn some of the SEO techniques that Jim uses to promote top brands, discover super useful information about Google Search Console, how to nurture your content and lots more, using our fictitious "Whitney's Playland" as an example.
About the Guest: ClickSeed is an online marketing firm specializing in search, and is based in the DC area. ClickSeed is owned by Jim Robinson, an experienced digital marketing executive with a successful track record spanning nearly 20 years. Jim works hands-on with a wide range of clients focusing on search engine optimization, audience development, and web analytics. Some of ClickSeed’s notable clients include Rolling Stone, Nasdaq, and Kiplinger.
Rated 5 out of
For marketing geeks and the folks who love them.
It can be hard to find podcasts just for tourism, destination and leisure marketing, so I was happy to find this one. The show is part creative idea-hack, part technical tips and part "get to know" the guest speaker. Casual, fun tone, helpful info in (usually) 25-30 minute segments.
Date published: 2018-01-02