The Zesty Marketing Podcast
About This Show
Explore the unique marketing challenges, successful tactics and emerging trends used by leisure and entertainment marketers. Learn ways to engage guests, wow sponsors and impress your CEO while avoiding pitfalls and shaking old habits.
Marketers, PR specialists, development officers and more share their experiences with host Whitney Hahn, managing partner of video marketing company Digital Bard.Read more »
Most Recent Episode
Hurray for "Dollywood!" and other lessons for marketing attractions like a destination.
3 days ago
At the various properties within the Hershend Family Entertainment group, they are focused on creating "memories worth repeating." Well-known attractions like Silver Dollar City and Dollywood are the headliners, with two aquariums, several dinner theaters and The Harlem Globetrotters rounding out the ticket.
David West is the Executive Director of Destination Marketing for Hershend Family Entertainment, and in this episode, we talk about the "a-ha" moments that guest research brings to light, and how attractions and DMOs can (and SHOULD) work together better. You don't have to be a big theme park to benefit from his tips.
Hershend Family Entertainment website
Dollywood on YouTube
Find the companion articles and other helpful tidbits on video production and promotion from Digital Bard.
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Rated 5 out of
For marketing geeks and the folks who love them.
It can be hard to find podcasts just for tourism, destination and leisure marketing, so I was happy to find this one. The show is part creative idea-hack, part technical tips and part "get to know" the guest speaker. Casual, fun tone, helpful info in (usually) 25-30 minute segments.
Date published: 2018-01-02