The JPK Show
About This Show
From inspirational entrepreneurial journeys to cutting edge research, we'll explore the processes, techniques and fundamental truths at play. Learn first hand how great thinkers think. Realise new approaches to solving problems. Understand the problems that individuals, businesses and the world face from experts who tackle them. We’ll uncover the key insights that can empower you to think better. So that you can make the future.
Most Recent Episode
05 - Mitchell Stuart - Inferno Media - Growing an agency & social media for your business
Mitchell Stuart leads a team of social media experts at Inferno Media who work with local and national brands.
He comes from a family of entrepreneurs and is the first to jump into the digital world.
At 17, after finishing his homework, Mitchell spent time admiring Twitter accounts with millions of followers.
Admiration soon turned to inspiration. He set out to start a luxury lifestyle themed account, with a goal of attaining 25,000 followers as fast as possible.
In one week he had exceeded that goal. And after 30 days he’d amassed 150,000 followers worldwide with high levels of engagement.
Soon he started leveraging his influencer status to monetise the account, selling short spots on his feed to businesses. This was his first taste of power of social media from a commercial perspective.
Mitchell posted sponsored content on his account, however he removed it after a short amount of time. This is common among influencers, but it can make it difficult for a business to gauge how often a given influencer posts sponsored content, which in turn might affect how valuable that influencer is.
So when you’re choosing an influencer it’s important to consider both their audience (size & behaviours) and the relationship that they have with their audience.
His success on Twitter soon gathered the interest of people in Mitchell’s network. It wasn’t long before he went from growing his account, to helping businesses grow their own.
That was the start of Inferno Media. Mitchell wanted to grow it quickly. He has aspirations of hiring lots of staff and getting big office. However, today he thinks that’s not the best business mindset, instead he suggests staying as lean as possible:
* Work from home/cheap workspace
* Don’t employ people until you need to—use freelancers to support growth
On culture, he sums it up as treating others as you wish to be treated. Whether that’s clients, team members or suppliers.
Like many startups, his first hire came from his existing network. He’s seen from subsequent hires that a prospect that looks great at face value can fall apart when you dig into the details. For example he’s noticed cultural and work-ethic issues while interviewing candidates who, at least on paper, had great skills and experience.
Inferno Media have gained leads with four main approaches:
* Networking — you’ve got to add value, don’t go for the hard sell
* Social media
* SEO — especially local SEO