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Episode Info: Zombies Ate My Media is a Winnipeg marketing company who works with you to achieve your goals. We specialize in blog content creation and management. Contact us to discuss your business. Why Should I Blog For My Business? The point to blogging for your small business is not to get new customers. The point to your small business blog is to: Position yourself as a thought leader and trusted expert - credibility Build familiarity between customers/potential customers and your business Properly position your product/service in the minds of your current & potential clients Promote new & existing products/services Help with your networking efforts Get in front of potential customers We had a few suggestions for promoting your products/services on your blog. Listen Now! If you think about your blog as a tool just to gain new customers, you're missing the big picture. You'll fall into the trap and start focusing exclusively on SEO at the expense of your editorial voice and quality of your content. Your small business blog is a key feature of your overall marketing efforts which help drive sales and revenue. This means it's a piece of your marketing puzzle which should help drive business from current and potential customers. 60% of customers feel a business's positivity after reading their blog. A quality blog allows you to engage long term with your customer. This relationship can be leveraged into repeat business and referrals - with the proper messaging. When you think of your blog as a way to give knowledge, solve problems, and add value to people's experience, you will not only gain new customers, you will make a better connection and more sales from your existing customers. Use Your Blog to Help Your Networking Most small businesses are local. A quality blog will establish you as a thought leader and a person other entrepreneurs will want to be around. When you demonstrate you are competent and you have the ability to communicate, you will find other opportunities in your local business community - possibly to present at a business or networking function or maybe you become one of the go to people for ideas. Use your blog to reach out to fellow business people. If you have no way to get an introduction to a specific entrepreneur or public figure, in your community, ask for an interview for an article you are writing. Write an article about another business in your community to grow your professional network; it's a great way to start a relati
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