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On this week’s “You’ve Got This,” I talk with Mark Perna about making our kids career—rather than college—ready, rather than college ready. Mark is the founder and CEO of TFS, a full-service strategic communications and consulting firm whose mission is to share and support every client’s passion for making a difference. As an international generational expert, Mark has devoted his career to empowering educators and employers to unleash the tremendous potential of today’s young people. Mark’s best practices have helped parents, schools, districts, businesses and state organizations across North America to connect more effectively with the younger generations. He frequently delivers keynote speeches at national and statewide events, and spoke at Harvard University by special invitation. At TFS, Mark’s team of talented professionals share his vision of helping organizations of all sizes experience significant gains in recruitment, engagement, retention and performance rates.

“I don’t think we should be making kids college and career-ready in this country. I think we should be making them career-ready period,” Mark says. “Sure, a whole bunch of those careers go through four-year universities and bachelor’s degrees and PhDs and MDs and JDs. But there are fantastic careers and occupations that are possible with a two-year associates degree through community and technical colleges. There’s great careers and occupations that are available through certifications and advanced certifications and licensures and apprenticeships, which are becoming huge in this country.”

Listen to the podcast for more insights and suggestions about focusing more on a career, than college, for our kids.

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