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Episode Info: Allen T. Lamb believes he is fortunate to have developed a unique skill set and a differentiated perspective to-date within his role spanning media, tech, entertainment and sports as an operating executive, a growth-stage strategic investor, an M&A investment banker, a business intelligence researcher, and a multiple time-digital entrepreneur. Allen has been a two-time entrepreneur, conceptualizing and launching two digital media platforms focused on enhancing engagement value for consumers and brands. His latest growth concept is Cheddah, a marketing intelligence and digital loyalty platform that delivers location-aware, cash-based incentives to users in exchange for responses to quick surveys from brands. Allen earned an MBA from the MIT Sloan School of Management, where he concentrated in Entrepreneurship & Innovation as well as a Master's degree in Computer Science and a Bachelor's degree in Mechanical Engineering from Cornell University. Questions Could you share a little bit about your background and your journey? You have a lot of background in terms of your technology background, entrepreneurship, innovation and computer science as well as mechanical engineering. Just tell us a little bit about how you got to where you are today. Before you even explain what Cheddah is, could you tell us what maybe drove you to choose to create a name as Cheddah, could maybe link the name to what the actual item or product is supposed to deliver to the consumer? This particular platform, the feedback that you're generating can be utilized in any industry. It doesn't have to be only to food or the food service industry. Correct. It could be for your bank, it could be for your airline, it could be for your local hardware store? Where do you see customer experience going in another 5 to 10 years based on what you've experienced in the first 20 years of the 21st century? Because we really have gone through a lot between 2000 and 2019. Could you share with us how do you stay motivated every day? Could you share with us what's the one online resource, tool, website or app that you absolutely cannot live without in your business? Could you share also with us maybe one or two books that have had the biggest impact on you? Could you share with us maybe one thing that's going on in your life right now that you are working on that you are really excited about - either something that you are working on to develop yourself or something that you are working on to develop your people? Can you share with our listeners where they can find you online? Highlights   Allen shared that he appreciated the mention of just how a diverse background and a trail that he has had till now. He had the fortune of studying engineering and computer science while in school and while he thought he would have become a full fledged engineer at one point in his life, in fact, he never stepped into the tech world; he ended up going into the financial services sector and remained there ...
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