The Sports Biz Guy Podcast
About This Show
Rob O’Keefe, The Sports Biz Guy dives into the world of sports, taking us off the field to uncover the best stories that you haven’t heard from writers, photographers, coaches, sports business executives, trainers, & athletes. Discover from the best at the top of each field, what it takes to succeed, how to break in and why relationships are the key to weaving your way to the top.
Most Recent Episode
SBG 023: The Changing Face of NASCAR with Brett Jewkes
Nov 18 14
Brett Jewkes joined me on the SBG podcast this week. Brett is the Chief Communications Officer of NASCAR and he's really good at making sure you don't know who he is. The more invisible he and his team can be, the better job they're doing.
For the past 3 years, Brett has been tasked with a very large "Coming of Age" project in which he's lead a transformation to help NASCAR stay relevant in the digital age. In that time, NASAR has indeed become more mainstream than they ever have been before & built on their strong foundation of fans & spectators. Prior to joining the NASCAR team, Brett was a Managing Partner at Alan Taylor Communications where he worked with some of the biggest brands & properties in the world.
Brett & I jump into his surprising & wonderful story where he has built in a success career in the face of obstacles that almost cost him his life. Buckle up. We're about to go fast!
Specifically we jump into:
Brett's entry into crisis communications
Joining the agency world
Alan Taylor Communications - The Best in the Biz!
Met Steve Phelps, NFL who now is the CMO of Nascar
How Alan Taylor started his agency
Landed first big relationship with Mastercard
Fortune 100 companies work with Taylor
Changeover from old guard to digital age
How NASCAR got its groove back!
TV Deals with NBC & Fox
IMG Global Rights
Brett's battle with diverticulitis & sepsis
Sacrifice's of working in sports
NASCAR Fan: Love 500 miles of racing!
How Brett's team stays ahead of the curve....pun-intended
Brett's Starting Five:
Jim Mullen, High School Golf Coach
Tony Signore, CEO & Managing Partner @taylorstrategy
Ryan Mucatel, Managing Partner @rmucatel
Steve Phelps, CMO, NASCAR @stevephelps
Connect with Brett: Twitter | NASCAR | Email
Check out the SBG Book of the Week: amzn.to/1EWLGtI
Charlotte Observer Article on Brett
BIG THANK YOU TO YOU BRETT for joining all of us Sports Fanatics on the show!
Thanks for Listening!
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Music Credit: Open Season - Joseph Salvat