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Episode Info: Robert Klinck Robert Klinck is a DC based attorney that specializes in Intellectual Property. He helps entrepreneurs understand IP law and use it to their benefit."To be better at the end of the day than at the beginning of the day, take action. Do something to learn about IP and to make your business better." - Robert Klinck Intellectual Property Expert Robert originally hails from Texas. An expert in intellectual property, he helps entrepreneurs create strategies in their respective businesses. He helps them understand the law and use it for their benefit. Outside of work, he enjoys spending time with his family and would love to be able to brew beer on his spare time. What is Intellectual Property According to Robert, intellectual property covers inventions, creative work, and trade secrets. It is something that is intangible. "On the low end, 40% of a company's value comes from intellectual property. On the high end, it's above 90 percent." - Robert Klinck citing valuation experts Among the three areas that IP covers, trade secrets is the most important. It is something that you take reasonable steps to protect. It can be a customer list or a CRM database. Importance of Intellectual Property Startups and online businesses receive value from intellectual property. They could face serious consequences if they mess up with it."The best time to change your brand name is before anybody knows about it." - Robert Klinck Robert shares how entrepreneurs tend to spend a lot of time planning their brand. However, they could end up changing their concept if somebody else is using it. Download and listen to today's episode with Robert Klinck. Connect with him through the links below. Remember to let Robert know you heard about him on Stop Riding the Pine! Klink LLC website Twitter Free Course on Intellectual Property Free 30-minute Consultation with Robert Show Links Blubrry Podcast Hosting Miktek Procast SST NHL Player Series Don’t forget to leave a 5-star rating and review if you enjoyed the show. We would love to hear from you! Thank you to MikeD, for providing the incredible editing for this episode. If you need to find an audio editor, send MikeD an email at miked@slapshotstudio.com. Thank you to our awesome sponsor, Interview Valet, A professional concierge guest booking podcast service for hosts and guests - You be the Guest, We do the Rest! Check out their new website at InterviewValet.com. This episode of Stop Riding the Pine PRead more »

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