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Episode Info: Nina Kaufman Jaime Jay interviews Nina Kaufman and talks about small business and why it's important to build your business that isn't dependent upon the YOU running the business. “Not everything has the same value to your business. It's just as important to know what to do more of as it is to know what to do less of or to stop doing.” - Nina Kaufman From Law School to Business After graduating from law school, Nina expected to find a job with big firms. But that was not to be. She ended up starting her own firm instead with a partner."What happens with your business and where you start may not be where you end up." - Nina Kaufman Twelve years later, she sought an expert regarding how much their business is worth. To her dismay, she found they had nothing to sell. The business was too dependent on her. Scaling Your Service From that experience, Nina considered what it would take for a business to sell. Just like many other entrepeneurs, she wondered how she could take a 30-day off and return with more profit."What you're delivering is your service. Find ways to scale it." - Nina Kaufman She discusses that people are known by what they have in mind. And it is your service—not the products that you sell—that matters. Eyes on the Numbers To entrepreneurs who desire to up their business, Nina suggests that you consider the numbers. It is not necessarily about your message."The first place is with the numbers. Really look at who are you working with." - Nina Kaufman Many start their businesses with just their skills and expertise. Because of that, they tend to base their profit margin off their competitors'. They don't have much idea about running a business. Download and listen to today's episode about Nina Kaufman. Connect with her through the links below. Remember to let Nina know you heard about her on Stop Riding the Pine! Business Exponential Ask the Business Lawyer Email: supportdesk@BusinessExponential.com Twitter Facebook LinkedIn Cash Out BIG Podcast If you haven’t checked it out yet, tune in to our previous episode with Alma Abreu Cornering the English to Spanish Market. Don’t forget to leave a 5-star rating and review if you enjoyed the show. We would love to hear from you! Thank you to MikeD, for providing the incredible editing for this episode.Read more »

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