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Originally broadcast in April 2019. As we approach the end of 2019, the Financial Times recognizes Shoshana Zuboff's "The Age of Surveillance Capitalism" as one of the best business books of the year.

Shoshana Zuboff doesn’t mince words when it comes to the data economy. According to Zuboff, author of the recent book *The Age of Surveillance Capitalism, *our very souls are at stake. But the seeds of surveillance capitalism were planted rather innocently, back in the heady days of the dotcom bubble. As Zuboff tells it, it all began with Google. When the young company entered crisis mode, they needed to find new ways to make money. And a whole new economic logic was born — one that has now spread across every sector of the economy, and has invaded every facet of our online lives. Zuboff warns that surveillance capitalism threatens much more than just our privacy.

Find out more at rawdatapodcast.com

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