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Heather Whaling started the PR company she’s currently president of, called Geben Communication, a PR firm where she oversees a small team of people that handles multiple clients. She’s currently passionate about helping other small businesses roll out comprehensive paid parental leave programs similar to the one she started at her company, which is called Geben Loves Families. Her workplace program offers 10 weeks of 100% paid leave to new moms and dads whether they give birth or adopt, in addition to a two-week transition period once they return to work — and she believes other small businesses can and should do the same.

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