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Episode Info: In the age of social media, your online presence means everything. Unless you are creating valuable content and meaningful connections, you are likely missing the mark. Today on Women Worldwide we are speaking with Jason Schemmel about bringing empathy into our online communities and creating successful, organic social networks.   Jason Schemmel is a Social Media Manager for HarperCollins Christian Publishing in their Bibles department. He is also the host of the podcast “GSD chat,” as well as a speaker specializing in social media strategy, content creation, and managing your social media presence.   Stay tuned to learn how you can use social media to create impact for your brand and “get shit done.” If your business isn’t already on social media, or even if you are looking to improve your online presence, take some time to hear what Jason has to say!   In This Episode Empathy in online environments The mistakes we make online Real-time marketing and staying relevant If your business isn’t on social media, does it even exist? GSD Chat and podcasting Trial and error and mitigating online backlash   Quotes in This Episode “How can you produce great content that provides value to people and keeps them wanting more?” —Jason Schemmel   “If you’re a brand or a personality, or even just being yourself, if you’re not producing content and publishing things that don’t resonate with people, no one is going to care—it’s just going to be another thing in their feed.” —Jason Schemmel   “Especially in today’s age where it seems organic reach has become more and more of a scarcity, being able to utilize empathy in your content to better reach people and to better connect with people so that they share it organically. That’s just going to help everyone, and on the business side of things it’s cheaper too!” —Jason Schemmel   “You’re projecting an opinion. If I don’t align with your opinions, then I don’t care.”—Jason Schemmel   “There are definitely businesses out there who still haven’t fully grasped the concept and the impact that social media can have.” —Jason Schemmel   “We’re now in that day and age where if you don’t have a social media presence of some kind, you practically don’t exist.” —Jason Schemmel   Resources Follow Jason on Twitter Connect with Jason on LinkedIn Listen to GSD ChatRead more »

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