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Episode Info

Episode Info:

Our guest today is Bob Ruffolo, founder and CEO of IMPACT digital marketing (www.ImpactBND.com). He shares with us (1) the one trait you need to make your marketing a success (hint: it's probably not what you would have guessed); (2) how he's used the "They Ask You Answer" philosophy (articulated by his now-partner, Marc Sheridan in his book by the same name) to evolve his own business; and (3) they way his business broke through the ceiling each of the three times hit it. Enjoy!

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